An Omni-Channel Focus
October 6, 2014
Robert Beideman
Senior Director, Digital and Innovation
© 2014 GS1
Single Channel
In Store
Retail From a Consumer PerspectiveStandards Make it Possible
Omni-Channel
In Store
Multi-Channel
By Proxy On-Line
Providing a seamless consumer experience across physical and digital channels
© 2014 GS1
Vision: The Consumer at the Center
© 2014 GS1
How to get involved…
• Monday Afternoon• GS1 MO Mobile Industry Engagement Discussion
• Tuesday Afternoon• GTIN+ on the Web – MSWG
– Defining the standard representation of the GS1 System online
• Wednesday Afternoon• Digital Asset Workshop
– Discussing the value of GS1 metadata in Images, Videos, and other Digital Assets
– Development of a Statement of Business Need to address the Business Needs
• Thursday Morning• Omni-Channel GS1 MO Interest Group
– Strategy and Updates from around the world of GS1