HAJRA ASHRAFSULEIMAN HAMDUN
INNOCENT SWAI
COMPANY OVERVIEW• Amazon.com Inc. is an American-based multinational
electronic commerce company
• Headquarters : Seattle, Washington
• Jeff Bezos founded Amazon.com Inc. in 1994 and
launched it online in 1995. it started as an online
bookstore.
BUSINESS MODEL• Amazon-to-buyer Sale Approach
• Multi level E-commerce
• Customer Tracking
• Operates seven websites that support their business
operation globally and offers twenty million items for
sale
PRIMARY DRIVERS FOR GROWTH
I. Product Focus
II. Customer Focus
III.Technology Focus
IV.Distribution Focus
SUPPLY CHAIN
KINDLE FIRE
The Amazon Kindle is a series of e-readers designed and marketed by Amazon.com
Amazon Kindle devices enable users to browse, buy, download and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store.
KINDLE CRITERIA FOR THEIR COMPONENTS
Low Price
High Functionality
High Reliability
Design Elegance
AMERICAN COMPETITIVENESS
Kindle can not produce its components in
America due to:
i. Lack of labor expertise
ii. Threat of duplication
iii. Reduction in entry level IT employment
MAIN KINDLE FIRE COMPETITORS
MAIN KINDLE FIRE COMPETITORS
MAIN KINDLE FIRE COMPETITORS
DECISION TO MANUFACTURE IN U.S
If Amazon kindle was to decide to manufacture all its
components in U.S they would face the following
consequences:-
i. High production cost
ii. Lower profit/return
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