HAJRA ASHRAFSULEIMAN HAMDUN

INNOCENT SWAI

COMPANY OVERVIEW• Amazon.com Inc. is an American-based multinational

electronic commerce company

• Headquarters : Seattle, Washington

• Jeff Bezos founded Amazon.com Inc. in 1994 and

launched it online in 1995. it started as an online

bookstore.

BUSINESS MODEL• Amazon-to-buyer Sale Approach

• Multi level E-commerce

• Customer Tracking

• Operates seven websites that support their business

operation globally and offers twenty million items for

sale

PRIMARY DRIVERS FOR GROWTH

I. Product Focus

II. Customer Focus

III.Technology Focus

IV.Distribution Focus

SUPPLY CHAIN

KINDLE FIRE

The Amazon Kindle is a series of e-readers designed and marketed by Amazon.com

Amazon Kindle devices enable users to browse, buy, download and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store.

KINDLE CRITERIA FOR THEIR COMPONENTS

Low Price

High Functionality

High Reliability

Design Elegance

AMERICAN COMPETITIVENESS

Kindle can not produce its components in

America due to:

i. Lack of labor expertise

ii. Threat of duplication

iii. Reduction in entry level IT employment

MAIN KINDLE FIRE COMPETITORS

MAIN KINDLE FIRE COMPETITORS

MAIN KINDLE FIRE COMPETITORS

DECISION TO MANUFACTURE IN U.S

If Amazon kindle was to decide to manufacture all its

components in U.S they would face the following

consequences:-

i. High production cost

ii. Lower profit/return

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