© Copyright 2010 Dow Jones and Company

Ken Sickles, Executive Director Product, Dow Jones

Building Expert Networks Using Social Media

|||| 3© Copyright 2010 Dow Jones and Company

7,500,000,000,000,000,000

1 out of 3 searches fail

2009 Outsell Inc.

160+ Million 500+ Million 80+ Million

Social is about connecting people, not linking documents

160+ Million 500+ Million 80+ Million

1 out of 5 mention a product/brand

1 out of 4 contain a link

* Compete.com (via Gigya’s “Social is the Next Search”)

Bing Google Yahoo! Twitter Facebook0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.21%

15.53%

35.20%38.72%

48.31%

Average Monthly Growth in Referred Video Streams

Q2 Growth

Online Video & the Media Industry, Q2 2010 by Brightcove

More information available than ever Search having trouble keeping up

Social network growth unprecedented Web is connecting people, not linking documents

|||| 17© Copyright 2010 Dow Jones and Company

It’s about who you follow Use directories and lists

- Directory services like Listorious & Tweetdeck- Twitter Suggestions- Other expert’s lists

Build lists to manage large networks

Getting Started: Twitter

|||| 18© Copyright 2010 Dow Jones and Company

It’s about the groups Top Influencers Managers Choice What’s being said

Getting Started: LinkedIn

|||| 19© Copyright 2010 Dow Jones and Company

It’s about the Community Pages / Groups Who is commenting Who is driving the discussion

Getting Started: Facebook

|||| 20© Copyright 2010 Dow Jones and Company

Start by listening Engage when you’re ready There are facilitation services out there

already- Aardvark (Now owned by Google)- Quora (Facebook)

An evolution

“It’s not what you know, but who you know.”

Expert Networks only a part of the solution

kensickles@gmail.com http://linkedin.com/kensickles

bstg http://letstalkknowledge.com/

Thank you!!