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How to build expert networks using social media. Experts in social media can be a valuable resource for research professionals. They help you discover new sources of information, identify industry trends, highlight relevant companies and products, and provide many other benefits. See the value and learn how to get started building an expert network using social tools in the preso.
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© Copyright 2010 Dow Jones and Company
Ken Sickles, Executive Director Product, Dow Jones
Building Expert Networks Using Social Media
|||| 3© Copyright 2010 Dow Jones and Company
7,500,000,000,000,000,000
1 out of 3 searches fail
2009 Outsell Inc.
160+ Million 500+ Million 80+ Million
Social is about connecting people, not linking documents
160+ Million 500+ Million 80+ Million
1 out of 5 mention a product/brand
1 out of 4 contain a link
* Compete.com (via Gigya’s “Social is the Next Search”)
Bing Google Yahoo! Twitter Facebook0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
3.21%
15.53%
35.20%38.72%
48.31%
Average Monthly Growth in Referred Video Streams
Q2 Growth
Online Video & the Media Industry, Q2 2010 by Brightcove
More information available than ever Search having trouble keeping up
Social network growth unprecedented Web is connecting people, not linking documents
|||| 17© Copyright 2010 Dow Jones and Company
It’s about who you follow Use directories and lists
- Directory services like Listorious & Tweetdeck- Twitter Suggestions- Other expert’s lists
Build lists to manage large networks
Getting Started: Twitter
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It’s about the groups Top Influencers Managers Choice What’s being said
Getting Started: LinkedIn
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It’s about the Community Pages / Groups Who is commenting Who is driving the discussion
Getting Started: Facebook
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Start by listening Engage when you’re ready There are facilitation services out there
already- Aardvark (Now owned by Google)- Quora (Facebook)
An evolution
“It’s not what you know, but who you know.”
Expert Networks only a part of the solution