Download pdf - Aligning Social Media Strategy for Association Events - #2

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Aligning Social Media StrategyAligning Social Media Strategy with Association Events

Presented by Jeff KorhanWith Brian BirchApril 21 2011April 21, 2011

O iOverview

1. Strategic Results 2 Operational Challenges2. Operational Challenges3. Collaborative Solutions 4 T d f E t4. Trends for Engagement

Practical Examples and Useful Tools!

©Jeff Korhan and True Nature® 2009

E t St tEvent Strategy


Education and Networking Education and Networking


SStrategic Results Increase Attendance Rides from Airport Rides from Airport Dinner with Peers Vendors with Leaders First Timers with Leaders Board Members with Past Presidents New Vendors with Staff


New Vendors with Staff

1st P ll1st Poll

Is Social Media a Fad, Fantasy, or Fact?

Fad – It will never last Fantasy – It will never stick Fact – It is here to stayy


Event Planning Challenges Insufficient Staff Time Coordination Difficulties Lack of Understanding How Lack of Understanding Why Fear Members Don’t Care Fear Members Don t Care


2nd P llOf th t t l tt di h t % ti l i

2nd PollOf the total attending, what % are actively using

social media for engagement at your events?g g y

Less than 1% 2 -10% 11 25% 11- 25% 50 – 100%



Collaborative Solutions Pre- Planning Establish and Promote Event Hub Channel Champions Member Classification

Create an Event App Create an Event App Schedule of Postings




E ith C d iEngage with Crowdsourcing





FoursquareFoursquare



E t AEvent App

AppMakr.com iSites com iSites.com


C t t C ti d M tContent Creation and Management

Event Hub Channels Channels LinksMulti-Media Time Time


Trends for Engagement Real-Time and Local Search

S i l Obj t f C ll b ti M k ti Social Objects for Collaborative MarketingThe catalysts for conversationsPics, vids, event postings, comments, 4SQ check-insThe meta data that defines the other data

SMO + SEO = Amplification & Findability


A Community of Communities

