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This webinar on April 21, 2010 was the 2nd in a two part series by Jeff Korhan and Brian Birch on effectively using social media for association events. The webinar host was Engage365.org, an online community of meeting planners, association execs, and thought leaders committed to advancing the use of social media at a conventions and events.
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Jeffkorhan.com#engage365
Aligning Social Media StrategyAligning Social Media Strategy with Association Events
Presented by Jeff KorhanWith Brian BirchApril 21 2011April 21, 2011
O iOverview
1. Strategic Results 2 Operational Challenges2. Operational Challenges3. Collaborative Solutions 4 T d f E t4. Trends for Engagement
Practical Examples and Useful Tools!
©Jeff Korhan and True Nature® 2009
E t St tEvent Strategy
©Jeff Korhan and True Nature® 2009
Education and Networking Education and Networking
©Jeff Korhan and True Nature® 2009
SStrategic Results Increase Attendance Rides from Airport Rides from Airport Dinner with Peers Vendors with Leaders First Timers with Leaders Board Members with Past Presidents New Vendors with Staff
©Jeff Korhan and True Nature® 2009
New Vendors with Staff
1st P ll1st Poll
Is Social Media a Fad, Fantasy, or Fact?
Fad – It will never last Fantasy – It will never stick Fact – It is here to stayy
©Jeff Korhan and True Nature® 2009
Event Planning Challenges Insufficient Staff Time Coordination Difficulties Lack of Understanding How Lack of Understanding Why Fear Members Don’t Care Fear Members Don t Care
©Jeff Korhan and True Nature® 2009
2nd P llOf th t t l tt di h t % ti l i
2nd PollOf the total attending, what % are actively using
social media for engagement at your events?g g y
Less than 1% 2 -10% 11 25% 11- 25% 50 – 100%
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
Collaborative Solutions Pre- Planning Establish and Promote Event Hub Channel Champions Member Classification
Create an Event App Create an Event App Schedule of Postings
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
E ith C d iEngage with Crowdsourcing
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
FoursquareFoursquare
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
E t AEvent App
AppMakr.com iSites com iSites.com
©Jeff Korhan and True Nature® 2009
C t t C ti d M tContent Creation and Management
Event Hub Channels Channels LinksMulti-Media Time Time
©Jeff Korhan and True Nature® 2009
Trends for Engagement Real-Time and Local Search
S i l Obj t f C ll b ti M k ti Social Objects for Collaborative MarketingThe catalysts for conversationsPics, vids, event postings, comments, 4SQ check-insThe meta data that defines the other data
SMO + SEO = Amplification & Findability
©Jeff Korhan and True Nature® 2009
A Community of Communities
©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
