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MARINA SHUMAIEVA
CTO & CO-FOUNDER | CRUISEBE
AI & CHATBOTS
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The chatbot (also called talkbot, chatterbot) is a program created to simulate a person's
speech behavior via auditory or textual methods
WHAT IS CHATBOT
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Possibility of self-learning, implementation of AI and
more comprehensive natural language processing
1990s
A.L.I.C.E. AND OTHERS
Artificial conversational entities with natural-language
processing
mid-1960s
ELIZA & PARRY
CHATBOTS’ TIMELINE
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With the advent of Siri in 2011, it became clear that the
chatbots are a part of our life now
LATE 2000S
MODERN VIRTUAL ASSISTANTS
Using chatbots on these platforms turned out to be a
matter of time
2011
MODERN MESSAGING PLATFORMS
Notable examples of such programs in travel industry:
Ask Jenn bot, developed for Alaska Airlines or
Expedia's virtual customer service agent launched in
2011
2000s
BOTS IN APPLICATIONS OR ON WEBSITES
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In a year, the number of chatbots in Facebook
Messenger increased more then in three times
2017
100,000 CHATBOTS IN MESSENGER
2018
About 30,000 bots in Messenger in a six months
2016
FACEBOOK CHATBOTS’ API
300,000 CHATBOTS IN MESSENGER (5/1/18)
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92MILLIONThe millennial generation is the biggest in the US history – even
bigger than the Baby Boomers
© Goldman Sachs
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40%MARKETThe Generation Z is already on the doorstep. In just a few years, their
market share can reach 40%!
© Travel Weekly
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BOOKINGALMOST HALF OF MILLENNIALS USE PHONES OR TABLETS TO BOOK TRIPS
MESSAGING PLATFORMS 45% REGULARLY USE MESSAGING PLATFORMS AND CHAT ROOMS
SEARCHINGUSING MOBILE DEVICES FOR SEARCHING TRAVEL INFORMATION
TRAVEL INSPIRATIONVAST MAJORITY OF MILLENNIALS USE FACEBOOK FOR TRAVEL INSPIRATION
MOBILE APPS75% OF MILLENNIALS HAVE TRAVEL APPLICATIONS ON THEIR PHONES
FACEBOOKTHE MOST POPULAR SOCIAL NETWORK FOR TRAVELING MILLENIALS
94 % 74 %
87 %
75 % 45 %
50 %
MILLENNIAL TRAVEL HABITS
© Internet Marketing Inc.
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GENERATION X
19 mlnBABY BOOMERS
7.5 mlnTOTAL
>67.5 mlnMILLENIALS
41 mln
USING OF MESSAGING PLATFORMS IN THE USA
© Goldman Sachs
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TRAVEL CHATBOTS
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The bot could become a
separate platform for attracting
customers, a separate marketing
channel, a traffic channel and a
sales channel.
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Chatbots’ classification from the development point of view
CHATBOTS TYPES
Using machine learning algorithms for NLP
improvement
AI chatbots with MLUsing commands and cards
to retrieve specific data
Command-basedCreation of chatbot using
special online services and platforms
Pre-builtUsing AI & Natural
Language Processing (NLP)
Code-based
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Chatbot creation using special online
services and platforms. This solution
does not require any additional
engineering & coding work.
PRE-BUILTCHATBOT
1
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Building such bot requires
programing knowledge. Company
needs to have a team of software
engineers, additional resources and
certain timeframe for developing the
bot.
COMMAND-BASEDCHATBOTS
2
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Conversational chatbots have more
extensive opportunity to interact with the
user, they have user language recognition
and can have a complex natural dialogue
with a person, understand specific user
request.
CODE-BASEDCONVERSATIONALCHATBOTS
3
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Real-time booking process directly in the
Messenger or another Chatbot platform
Select & Book (*in development)
Instant aggregation of the complete daily agenda for
the already booked cruise
Itinerary for the already booked cruise
User request recognition and providing
information about ships and ports
Search & Explore
CRUISEBE CHATBOT
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CHATBOTS’ BENEFITS
You can program the bot and get control where you send the
client in the search of travel options
PRE-CONFIGURED FUNNEL
Bot provides human cost-free 24/7 client support
24/7 AVALIABILITY
Bot replies instantly, so the user won’t have to wait neither for a
week, or even 15 minutes for a reply
INSTANT REPLIES
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CHATBOTS’ RISKS
Carefully set up subscription options of the bot in order not to
turn it into a savage spammer
SUBSCRIPTION SETTINGS
Control bots self-learning. ML chatbot shouldn’t harm your
business or communication with the clients
MACHINE LEARNING CONTROL
You might face the unwillingness of some people to talk to a
“machine”
NON-ACCEPTANCE OF CHATBOTS
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It’s almost impossible to predict various
user requests and get the bot ready for
them.
ML will allow the bot to self-learn while
communicating with the user, remember
the response, and improve its skills in
the following interactions.
AI CHATBOTS WITH ML
4
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AI will identify the tourist and classify him/her to the appropriate user
“avatar” class with ten thousands of people with similar preferences.
Accordingly, the program will be able to anticipate user`s wishes based
not on his/her previous travel experience, but on the experience of the
"avatar" which combines the behavioral factors of the whole group.
TRAVELERS’“AVATARS”
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CHATBOTS FUTURE
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AR & VR
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AR & VR OPPORTUNITIES
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MARINA SHUMAIEVACTO & CO-FOUNDER
DO YOU HAVE ANY QUESTIONS?
@marina.shumaieva
@marina.shumaieva
@MarinaShumaieva
www.cruisebe.com
+1 (214) 673-9500