Wendy PhillipsVice President Sales & Marketing

Get Strategic with Your Mobile App

The Strategic Mobile App Cycle

Step 1: Create Compelling App

Native vs. Mobile Web App✕ Mobile Web = URL. Needs premium WIFI to work

✔ Native = downloadable from app stores, best for specific device and offline-capable

Branded for your organization (and your sponsors)• Your app icon, your name in the app store

Ample space to highlight Sponsors• Make money from the app

$$$

$$$

Step 1: Create Compelling App

• Content

• Networking

• Personalized Information

Reasons People Download Conference Apps:

Step 1: Create Compelling App: Content

Most current information• Agenda, Speaker bios,

maps• Sponsor/Exhibitor info,

exhibit hall locations• Logistics and other

details• Updates from

Conference Planner

Interactive information• Surveys• Live Polling• Social Media• Photos

Supplemental information• Presentations• Video• Links to URLs

Step 1: Create Compelling App: Content

Step 1: Create Compelling App: Networking

• List of attendees with useful ways of searching, sorting and filtering

• Messaging through app

• Profiles

• Badge Game

• Note taking on Attendees

• Social Media

Step 1: Create Compelling App: Personalized Information

(Both provided and attendee-created)

• My Schedule• Appointments• Notes (on agenda, attendees, exhibitors)• Starring of Sponsors/Exhibitors

Step 1: Create Compelling App: Personalized Information

• One-on-One Meetings

Panelists

• Danielle King, NC State University College of Veterinary Medicine

• Chris Brown, NC Forestry Association

• Kathryn Atkinson, NC Academy of Family Physicians

The Strategic Mobile App Cycle

Step 2: Showcase Organization Resources and Thought Leadership

• Membership Directory

• 12 Month Calendar of industry events, your events, webinars

• Articles from your Magazine

• Blogs and Social Media

• Portal to Community

Step 2: Showcase Organization Resources and Thought Leadership

• Thought Leadership Whitepapers

• Best Practices• Resources• Staff Contacts• Board and

Committee Members• Sponsor of the

Month

Step 3: Engage, Interact, Share• Social Media

• Include Twitter feeds; Attendees can tweet from app

• Link to Facebook page and other Social Media• RSS Newsfeeds

• Surveys• Solicit feedback and wisdom• Aggregate, analyze and share insight

• Live Polling• Take their pulse right now• Subject of future Thought Leadership whitepaper

Step 4: Promote Future Events

• House numerous conferences that can sync to app when material becomes available

• Self-updates; provides reason for constituents to keep app all year long

Step 5: Drive Value to Membership

• Your App is their Association Resource on-the-go

• Current conference and upcoming events

• Association HQ• Source of insightful articles• Industry expertise• Member and staff contacts