Aenc get strategic with your mobile app

  • Published on
    19-May-2015

  • View
    501

  • Download
    9

Embed Size (px)

DESCRIPTION

AENC breakout session at Tech 20.14

Transcript

<ul><li> 1. Wendy Phillips Vice President Sales &amp; Marketing Get Strategic with Your Mobile App </li></ul> <p> 2. The Strategic Mobile App Cycle Compelling Event App Showcase Org Resources and Thought Leadership Engage. Interact. Share. Promote Future Events Drive Value to Membership 3. Step 1: Create Compelling App 4. Step 1: Create Compelling App Content Networking Personalized Information Reasons People Download Conference Apps: 5. Step 1: Create Compelling App: Content Most current information Agenda, Speaker bios, maps Sponsor/Exhibitor info, exhibit hall locations Logistics and other details Updates from Conference Planner 6. Interactive information Surveys Live Polling Social Media Photos Supplemental information Presentations Video Links to URLs Step 1: Create Compelling App: Content 7. Step 1: Create Compelling App: Networking List of attendees with useful ways of searching, sorting and filtering Messaging through app Profiles Badge Game Note taking on Attendees Social Media 8. Step 1: Create Compelling App: Personalized Information (Both provided and attendee-created) My Schedule Appointments Notes (on agenda, attendees, exhibitors) Starring of Sponsors/Exhibitors 9. Step 1: Create Compelling App: Personalized Information One-on-One Meetings 10. Panelists Danielle King, NC State University College of Veterinary Medicine Chris Brown, NC Forestry Association Kathryn Atkinson, NC Academy of Family Physicians 11. The Strategic Mobile App Cycle Compelling Event App Showcase Org Resources and Thought Leadership Engage. Interact. Share. Promote Future Events Drive Value to Membership 12. Step 2: Showcase Organization Resources and Thought Leadership Membership Directory 12 Month Calendar of industry events, your events, webinars Articles from your Magazine Blogs and Social Media Portal to Community 13. Step 2: Showcase Organization Resources and Thought Leadership Thought Leadership Whitepapers Best Practices Resources Staff Contacts Board and Committee Members Sponsor of the Month 14. Step 3: Engage, Interact, Share Social Media Include Twitter feeds; Attendees can tweet from app Link to Facebook page and other Social Media RSS Newsfeeds Surveys Solicit feedback and wisdom Aggregate, analyze and share insight Live Polling Take their pulse right now Subject of future Thought Leadership whitepaper 15. Step 4: Promote Future Events House numerous conferences that can sync to app when material becomes available Self-updates; provides reason for constituents to keep app all year long 16. Step 5: Drive Value to Membership Your App is their Association Resource on-the-go Current conference and upcoming events Association HQ Source of insightful articles Industry expertise Member and staff contacts Compelling Event App Showcase Org Resources and Thought Leadership Engage. Interact. Share. Promote Future Events Drive Value to Membership </p>