• Review campaign budgets• Review top performing keywords• Check average positions & CPCs• Take a few minutes to learn
• Keyword match type cleanup• Expand targeted keywords & refine campaigns• Research negative keywords & review funnels• Reporting on your tests
• Ad copy testing• Ad extension analysis & optimization• Review bid strategy & adjustments• Reporting & analysis
• Conversion analysis• Impression share analysis• Conduct competitive analysis with auction insights• Deduplicate keywords
• Review mobile tactics• Understand search funnels & MCFs• Landing page optimization• Quality score analysis
www.lunametrics.com/AWcal(412) 381-5500
AdWords Management Tasks
Quarterly
Monthly
Daily
Bi-Weekly
Weekly
• Review campaign budgets• Review top performing keywords• Check average positions & CPCs• Take a few minutes to learn
• Keyword match type cleanup• Expand targeted keywords & refine campaigns• Research negative keywords & review funnels• Reporting on your tests
• Ad copy testing• Ad extension analysis & optimization• Review bid strategy & adjustments• Reporting & analysis
• Conversion analysis• Impression share analysis• Conduct competitive analysis with auction insights• Deduplicate keywords
AdWords Management Tasks
Monthly
Daily
Bi-Weekly
Weekly
• Review campaign budgets• Review top performing keywords• Check average positions & CPCs• Take a few minutes to learn
• Keyword match type cleanup• Expand targeted keywords & refine campaigns• Research negative keywords & review funnels• Reporting on your tests
• Ad copy testing• Ad extension analysis & optimization• Review bid strategy & adjustments• Reporting & analysis
• Conversion analysis• Impression share analysis• Conduct competitive analysis with auction insights• Deduplicate keywords
AdWords Management Tasks
Monthly
Daily
Bi-Weekly
Weekly
• Review campaign budgets• Review top performing keywords• Check average positions & CPCs• Take a few minutes to learn
• Keyword match type cleanup• Expand targeted keywords & refine campaigns• Research negative keywords & review funnels• Reporting on your tests
• Ad copy testing• Ad extension analysis & optimization• Review bid strategy & adjustments• Reporting & analysis
• Conversion analysis• Impression share analysis• Conduct competitive analysis with auction insights• Deduplicate keywords
AdWords Management Tasks
Monthly
Daily
Bi-Weekly
Weekly
• Review mobile tactics• Understand search funnels & MCFs• Landing page optimization• Quality score analysis
www.lunametrics.com/AWcal(412) 381-5500
Quarterly• Review mobile tactics• Understand search funnels & MCFs• Landing page optimization• Quality score analysis
www.lunametrics.com/AWcal(412) 381-5500
Quarterly• Review mobile tactics• Understand search funnels & MCFs• Landing page optimization• Quality score analysis
www.lunametrics.com/AWcal(412) 381-5500
Quarterly
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