Download pptx - Advertising and Offer Based Payments as a Retention and Monetization Tools in Online and Social Games - Jan Hulshoff Pol - Sponsorpay

I pay!

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< < < < ADVERTISERAgenciesAd NetworksAffiliate NetworksVideo Networks …

OffersVideos AdsInstalls

Clicks on offerCompletes

offerNew

customerfor

Advertiser

PUBLISHERBrowser GamesCasual GamesSocial GamesMobile Games …

BrandEngageOffer WallOffer BannersSpecial Promos

= Payout for Publisher

User gets rewarded

BrandEngage Video Ads

Offer Wall

We also do mobile!

Monetization

Distribution

Success factors

Different revenue streams

Intelligent integration

Localization of offers

Fraud management

Algorithm & technology

Sound game economics

Positive feedback in

online forums

57% increase in offer

revenues

30% consistent increase in

offer revenues

60% increase in total offer revenues

21% conversion into

paying customers

Offers make 1.5-2x more revenues than app purchases

I pay!

I pay!

I pay!

When do you join?

and many others…