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User interacts with game but won't pay
Decides to spend 7me comple7ng an offer for in-‐game currency, etc.
Tires of comple7ng offers and decides to purchase directly, to more quickly be able to get the currency he/she now desires.
Realizes what he/she can do with more spending power in the game
CONVERT YOUR NON-‐PAYING USERS!
41%
18%
10% 7%
4% 3% 3% 2% 1% 2% 1% 1% 1% 1% 1% 1% 0% 0% 0% 0% 3%
0%
10%
20%
30%
40%
50%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 >20
Want your Users to start paying? In a study completed by Gameforge in 2012, 16.4% of their Non-‐paying Users who completed at least one offer from SponsorPay converted into paying users within the next 12 months.
www.sponsorpay.com | [email protected]
Number of Non-‐Offer Payments in the following year And they don’t just
pay once... As you can see below, users keep coming back to pay again and again once they’ve started with SponsorPay.
Why SponsorPay Users turn into Paying Users:
“We are very happy with the coopera7on between Gameforge and SponsorPay. They are not only mone7zing our non-‐paying users directly through their offers, but they are also very successfully increasing our conversion-‐rate from non-‐paying into paying users.” ANDREAS SCHULZE, PAYMENT PRODUCT DIRECTOR, GAMEFORGE PRODUCTIONS, GMBH
