REACH DENTAL FLOSS
L U C K Y M A T T Y
L U C Y Y E & M A T T R U B I N
C H A L L E N G E :
To get kids to floss
T A R G E T: Mothers who do it all
O N E T H I N G:
Reach makes it okay for your kids to indulge
R E C O M M E N D A T I O N:
It’s only bad if they forget to Reach
E X P E R I E N T I A L: ● Reach vending machines will be
placed around the city near restaurants (e.g. bakeries, candy shops)○ Families that pledge to participate
in the Reach 30-Day Dental Hygiene Challenge can redeem for free Reach Dental Floss
○ The Challenge: Ask mothers, fathers and kids to change their dental hygiene habits → Floss twice a day for at least 30 days
S O C I A L:● Twitter (@ReachDentalFloss) & Facebook (Reach Dental Floss)
○ Respond to #MommyProblems
B O D Y C O P Y:Their hearts are pounding.
Pupils dilating.
Mouths watering.
All for that one sweet indulgence.
Why not let them have it?
It’s only bad if they forget to Reach.
C L O S I N G:
Reach gives mothers an ease of mind
THANK YOU!