COST MANAGEMENT
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Accounting & ControlHansen▪Mowen▪Guan
Chapter 18Activity Resource Usage
Model and Tactical Decision Making
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Study Objectives
1. Describe the tactical decision-making model.
2. Define the concept of relevant costs and revenues.
3. Explain how the activity resource usage model is used in assessing relevancy.
4. Apply the tactical decision-making concepts in a variety of business situations.
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Tactical Decision Making
Steps of the tactical decision making process1. Recognize and define the problem.2. Identify alternatives as possible solutions to the
problem, and eliminate alternatives that are not feasible.
3. Identify the predicted costs and benefits associated with each feasible alternative. Eliminate the costs and benefits that are not relevant to the decision.
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Tactical Decision Making
4. Compare the relevant costs and benefits for each alternative, and then relate each alternative to the overall strategic goals of the firm and other important qualitative factors.
5. Select the alternative with the greatest benefit which also supports the organization’s strategic objectives.
Continued from previous slide
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Each year 25 percent of the harvest by an apple processor is small and odd-shaped.
These apples cannot be sold in the normal distribution channels and have simply been dumped in the orchards for fertilizer.
What should the firm do with these apples?
Step 1: Define the Problem
Tactical Decision Making
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Step 2: Identify Feasible Alternatives
Tactical Decision Making
• Sell the apples to pig farmers.– Eliminate: not enough local farmers
• Bag the apples in five-pound bags and sell them to local supermarkets as seconds.– Feasible
• Rent a local canning facility and convert the apples to applesauce.– Feasible
• Rent a local canning facility and convert the apples to pie filling.– Eliminate: major capital investment required
• Continue with the current dumping practice.– Eliminate: status quo
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Step 3: Identify Predicted Costs and Benefits; Eliminate Irrelevant Costs
Tactical Decision Making
Bagging Alternative5 lbs of apples per bag
Cost: $0.05 per pound for labor and materials (bags and ties)
Revenue: $1.30 per bag
Applesauce Alternative6 lbs of apples to produce five 16-ounce cans of applesauce
Cost: $0.40 per pound for rent, labor, apples, cans, and other materials
Revenue: $0.78 per can
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Step 4: Compare Relevant Costs and Relate to Strategic Goals
Tactical Decision Making
Bagging AlternativeRevenue per lb$0.26Cost per lb0.05Net benefit per lb$0.21
Applesauce AlternativeRevenue per lb$0.65Cost per lb0.40Net benefit per lb$0.25 Forward
integration strategy
Product differentiation
strategy
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Step 5: Select Best Alternative
Tactical Decision Making
• The apple producer is reluctant to follow a forward integration strategy
• The bagging alternative should be chosen
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Relevant Costs and Revenues
• Relevant costs– future costs that differ across alternatives
• Irrelevant Costs– Past costs: already incurred “sunk costs”
are the same across alternatives; ignore
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Relevancy, Cost Behavior, and the Activity Resource Usage Model
• Flexible Resources– Easily purchased in the amount needed– Purchased at the time of use
• Committed resources– Purchased before they are used
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Relevancy, Cost Behavior, and the Activity Resource Usage Model
• Flexible resources– The activity resources demanded equal the
resources supplied
Demand changes relevant
Demand constant not relevant
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Relevancy, Cost Behavior, and the Activity Resource Usage Model
• Committed resources– Excess of supply over demand is unused
capacity
Demand increase < unused capacity not relevantDemand increase > unused capacity relevantDemand decrease
Activity capacity reduced relevantActivity capacity unchanged non relevant
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Relevancy, Cost Behavior, and the Activity Resource Usage ModelA company has five manufacturing engineers who supply a capacity of 10,000 engineering hours (2,000 hours each).The cost of this activity capacity is $250,000, or $25 per hour. The firm expects to use 9,000 hours.If the firm decides to reject a special order requiring 500 hours, the cost of engineering would be irrelevant.
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Relevancy, Cost Behavior, and the Activity Resource Usage ModelThe firm can purchase a component that will drop the demand from engineering hours from 9,000 to 7,000.Since engineering activity capacity is acquired in chunks of 2,000, the company can lay off one engineer or reassign the engineer to another plant.
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Illustrative Examples ofTactical Decision Making
Assumptions of C-V-P Analysis1. The analysis assumes a linear revenue function and a
linear cost function.2. The analysis assumes that price, total fixed costs, and
unit variable costs can be accurately identified and remain constant over the relevant range.
3. The analysis assumes that what is produced is sold.4. For multiple-product analysis, the sales mix is assumed
to be known.5. The selling price and costs are assumed to be known
with certainty.
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Illustrative Examples ofTactical Decision Making
• Common Decisions– Make or Buy– Keep or Drop– Special Order– Sell or Process Further
• Cost analysis informed by– Activity-based cost management system– Functional-based cost management system
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Talmage Company produces a mechanical part used in one of its engines. (Talmage produces engines for snowblowers.) An outside supplier has offered to sell a part (Part 34B) for $4.75. The company normally produces 100,000 units of the part each year.
Make-or-Buy Decision
Illustrative Examples ofTactical Decision Making
Flexible resources:
• Using materials
• Using direct labor
• Moving materials
• Providing power
• Inspecting products
Committed resources:
• Providing supervision
• Moving materials
• Inspecting products
• Setting up equipment
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Illustrative Examples ofTactical Decision Making
Keep-or-Drop Decision
If a segment is dropped only the traceable revenues and costs should vanish
ABC classifications provide information on traceable costs
Drop?
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Dropping the product saves $45,000!
Illustrative Examples ofTactical Decision Making
Keep-or-Drop Decision
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Accept or reject a special order
Illustrative Examples ofTactical Decision Making
Polarcreme, Inc., an ice-cream company, is operating at 80 percent of its 20 million half-gallon capacity.
A distributor from another geographic region offered to buy 2 million units of premium ice cream at $1.75 per unit.
Distributor will provide their own label and pay transportation costs. This sale is not subject to a sales commission.
Impact of special order on non-unit level activities:
Purchase orders increase 10,000Receiving orders increase 20,000Setups increase 13
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Special order unit revenue$1.75
Unit-level variable costs:Dairy ingredients $0.70Sugar 0.10Flavoring 0.15Direct labor 0.25PackagingCommissionsDistribution 0.03Other 0.05Unit-level costs $1.450
Non-unit-level variable costs for special orderPurchasing ($8 × 10,000) ÷ 2M 0.040Receiving ($6 × 20,000) ÷ 2M 0.060Setting up ($8,000 × 13) ÷ 2M 0.052Non-unit-level costs 0.1521.602
Net benefit per unit on special order$0.148
Accept or reject a special order
Illustrative Examples ofTactical Decision Making
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Joint products have common processes and costs of production up to a split-off point.
Sell or Process Further
Illustrative Examples ofTactical Decision Making
Joint products withcommon processesand common costs
Decision: Sell “Grade A” tomatoes as produce or process into hot sauce. 1 lb tomatoes yields 1 bottle of hot sauce.
Revenue at split-off 1,000 lb × $0.40Revenue from hot sauce 1,000 bottles × $1.50Costs to process into hot sauce $1,000
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Differential Amount
Sell Process Further to Process FurtherRevenues $400 $1,500 $1,100Processing costs ---- 1,000 1,000 Total $400 $ 500 $ 100
Sell or Process Further
Illustrative Examples ofTactical Decision Making
Process further