ACMAs digital literacy research Lesley Osborne Manager,
Strategic Research Section
Slide 2
Research to date: Literature review (Penman & Turnbull
2008) Childrens media use (MCAF 2007) Take-up & use of
telecommunications Current research (preliminary research started)
Adult digital literacy in Australia Digital literacy players &
programs in Australia ACMAs digital literary research
Slide 3
Digital/media literacy: a multi-dimensional concept Media
literacy includes the command of the previous forms of literacy:
reading and writing, audiovisual, digital, and the new skills
required in a climate of media convergence. (Universidad Autonoma
de Barcelona, 2008)
Slide 4
Digital literacy: a working definition The ability to access,
understand, participate / create using digital media.
Differences in use of social networking sites by age (Source:
Sensis e-business report 2008)
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Where are we now?
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What Australians use the internet for (Source: Sensis
e-business Report 2008)
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Australians mostly positive about impact of the internet
Slide 13
Australians internet competency
Slide 14
Digital divides (Source: Sensis e-business Report 2008)
Slide 15
Generational differences in use (Source: Sensis e-business
Report 2008)
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Cockle Bay, Sydney Tuesday 23 September 2008 Age differences in
use of services on the internet (Source: Sensis e-business Report
2008) Young users 14-17 : participating in discussions, listening
to music, playing games, surfing Older users 65+ : checking
accounts/ paying bills/ accessing news and current affairs
Slide 17
Keeping up with technology
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Future research program Digital literacy information in
Australia (final stage) Digital literacy players & programs in
Australia (on- going) Primary data collection (quantitative &
qualitative) to explore digital literacy levels in Australia
Slide 19
Roundtable discussion Contribution of your organisation to
understanding or promoting digital literacy in Australia
Slide 20
Discussion What research needs to be done to advance our
knowledge about media literacy? What are the interests and roles of
the different stakeholders involved in activities that relate to
media literacy? What scope is there for co-ordinated efforts by the
different stakeholders to promote media literacy?