About Forever YoungNow in its twenty-sixth year of publishing, Forever Young is Western New York’s longest-running senior publication. The only full-color senior publication in Western New York, Forever Young has stayed true to the interests and concerns of Western New Yorkers over fifty. With 40,000 copies printed monthly & 85,000+ readers Forever Young covers both Erie and Niagara counties. The winner of 65 national awards for editorial and design excellence, Forever Young continually changes to keep up with the active fifty-plus crowd. It consistently adds fresh content and exciting features, including information on health care, fitness, eating well, theaters and culturals, dining, community events, bingo, recreation, and much more.
Demographics & Distribution• 71% of our readers purchase products or services from ads
seen in Forever Young on a regular basis• 65% of our readers travel 1-5 times a year for pleasure• 66% of our readers are between ages 55-74• 57% of our readers are between 45-64• 60% of our readers keep Forever Young for 2-3 weeks
Our readers are interested in:• Gardening• Home improvement• Senior housing• Health care• Nutrition and diet• Gifts for grandkids• Insurance and tax advising• Domestic and international travel• Computers and the Internet• Automobiles and accessories• Women’s & men’s apparel• Gaming—lottery, casino, racetrack, bingo, and other legal
gambling entertainment
Forever Young is distributed monthly and FREE to over 300 locations including:
• Wegmans supermarkets• Select Tops • Anderson’s • Dash’s Markets • Pine Pharmacy • Select Bagel Jay’s • Select CVS/Pharmacy Stores • Select Tim Hortons • Talking Leaves Books • Ted’s Hot Dogs • Area libraries, senior centers, and dozens of bingo locations
Enjoying Life Over 50 in Western New York25TH ANNIVERSARY
2013220133131MARCHFREE
Enjoying Life Over 50 in Western New York
Let the Grill Do
the Work!
25TH
ANNIVERSARYFREEAUGUST 2013
*Results of June 2013 CVC Audit and reader survey
Fo
reve
r Yo
un
g
Forever Young Sales & Special Section CalendarJANUARYSpecial Sections: Eye wear Fashion
DancingFocus on Health: National Eye Care MonthDeadline: December 10, 2013
FEBRUARYSpecial Section: Travel for Seniors / ToursFocus on Health: National American
Heart MonthDeadline: January 21, 2014
MARCHSpecial Sections: Home Repair & Spring Fix-Up Home Remodeling
& Readapting Fish FrysFocus on Health: National Kidney Disease
MonthDeadline: February 11, 2014
APRILSpecial Sections: Sr. Living & Retirement PharmaciesFocus on Health: Healthy AgingDeadline: March 18, 2014
MAYSpecial Section: Gardening & Outdoor Living
Outdoor RestaurantsFocus on Health: National Mental Health MonthDeadline: April 15, 2014
JUNESpecial Section: Farmers MarketsFocus on Health: National Men’s Health MonthDeadline: May 19, 2014
JULYSpecial Section: Adaptive Equipment for
Home & AutoFocus on Health: National Skin Health MonthDeadline: June 17, 2014
AUGUSTSpecial Section: PetsFocus on Health: NutritionDeadline: July 15, 2014
SEPTEMBERSpecial Sections: Theatre Season PreviewFocus on Health: Stay in ShapeDeadline: August 19, 2014
OCTOBERSpecial Section: Diagnostic Imaging
Preventative CareFocus on Health: National Breast Cancer
MonthDeadline: September 16, 2014
NOVEMBERSpecial Section: Holiday Concerts & ShowsFocus on Health: National American Diabetes
Month Selecting your HMO ProviderDeadline: October 21, 2014
DECEMBERSpecial Section: Dental SpecialtiesFocus on Health: Cold Flu season protectionDeadline: November 11, 2014
*All subject to change
Fo
rever You
ng
Sales &
S
pecial S
ection
Calen
dar
ADVERTISING SIZES AND RATES
Size 1x 3x 6x 9x 12xFull Page $1,999 $1,799 $1,699 $1,599 $1,4993/4 page $1,599 $1,499 $1,299 $1,199 $1,1291/2 page $1,199 $1,099 $ 999 $ 959 $ 8993/8 page $ 799 $ 699 $ 599 $ 549 $ 4991/4 page $ 599 $ 559 $ 529 $ 499 $ 4491/6 page $ 499 $ 449 $ 400 $ 349 $ 3001/8 page $ 379 $ 339 $ 300 $ 279 $ 2491/16 page $ 249 $ 229 $ 199 $ 179 $ 149
Forever Young Rate Card & Size SpecificationsAll rates include full color.
CLASSIFIED/COMPANION CORNER
In Column Display Classified: 1.8” w x # of inches high$36.95 per inch $4.95 per line
Companion Corner$11.50 for 25 words$.30 for each additional word$5.25 additional to include a photo
3/47.25" x 11.125"
1/6 v 2.25" x 8.275"1/2 h 9.75" x 5.45"
3/8 h 7.25" x 5.45"
1/8 v 2.25" x 5.45"
1/2 v 4.75" x 11.125"
3/8 v 4.75" x 8.275"
1/8 h4.75" x 2.6"
full page9.75" x 11.25"
1/4 h 9.75" x 2.6"
1/4 sq4.75" x 5.45"
1/6 h7.25" x 2.6" 1/16
1/162.25" x 2.6"
PREMIUM POSITIONS
Size 1x 3x 6x 9x 12xBack Cover $2,999 $2,799 $2,699 $2,599 $2,399Inside Front Cover $2,399 $2,299 $2,199 $2,099 $1,899Inside Back Cover $2,399 $2,299 $2,199 $2,099 $1,899
Front cover and feature story: Ask your rep for details! $2,500
Enjoying Life Over 50 in Western New York20132013
FEBRUARYFEBRUARY2013
25ANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARY
25TH25THANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARYANNIVERSARY
ElderWood“This is Home!”
Enjoying Life Over 50 in Western New York
“This is Home!”—The Brodies
FEATURING: Bingo Listings, Bingo Calendar & More!VISIT US ONLINE AT: www.bingobuzzonline.com
Fo
reve
r Yo
un
g R
ate
Car
d
& S
ize
Sp
ecifi
cati
on
s
2014 Forever Young Senior DirectoryThe Forever Young Senior Directory is a full-color annual resource guide that helps readers locate organizations and businesses that provide services, goods, and assistance to seniors in Erie and Niagara Counties.
20,000 Forever Young Senior Directories will be distributed FREE to more than 150 businesses, retirement communities, senior centers, physicians’ offices, offices of the aging, and pharmacies throughout Erie and Niagara counties in February.
The major objective of the directory is to facilitate communication between seniors interested in services available to them and the businesses and organizations that provide them.
As an advertiser who would like to capture the fifty-plus market, you won’t want to miss being a part of this complete resource guide to the senior community. It is a service directory that will be kept and used all year long.
Deadline: January 9, 2014All rates include full color.
PREMIUM POSITIONS
Size RateBack Cover $2,999Inside Front Cover $2,599Inside Back Cover $2,599
ADVERTISING SIZES AND RATES
Size RateFull Page $1,9991/2 Page Horizontal $1,3991/2 Page Vertical $1,3991/4 Page $ 9991/8 Page $ 599Business Card $ 229
ENHANCED LISTING
Size RateBy Category $299
Enhanced listing includes highlighted shadow box and 50 words of copy to describe your business. Listing also includes category listing(s), company name, address, city, state, zip, phone, and website.Ask your rep for details.
• Add 15% for any other premium position• All ads include a categorized listing to include name, address, city, state, zip,
phone, fax, web, email, and a line of copy in listing to (ex): “see ad on page 12”• Advertiser listings will be bold and in color• Receive 50 copies for your company distribution with purchase of a full page ad
Full page7.5" x 10"
1/2 page horizontal7.5" x 4.9375"
1/4 page3.625" x 4.9375"
1/2 pag
e vertical3.625" x 10"
1/8 page3.625" x 2.375"
Business card 3" x
1.75"
With the purchase of a ½ page or larger, receive an enhanced
listingFREE!
www.foreveryoungwny.comFor full web exposure on every page ask your rep for details.
Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Video $400
Fo
rever You
ng
Sen
ior D
irectory
ww
w.fo
reveryou
ng
wn
y.com
2014 Forever Young ExposWednesday, April 23, 20149 a.m. – 2 p.m.Michael’s Banquet FacilityHamburg, NY
Thursday, October 23, 20149 a.m. – 2 p.m.Classics V Banquet CenterAmherst, NY
Two Direct Business-to-Consumer Opportunities You Won’t Want to Miss!• Mature living options• Health and medical providers• Screening and testing providers
• Blood pressure• Diabetes• Hearing• Heart• Osteoporosis
• Financial • Real estate• Garden • Home services• Travel • Golf• Moving and packing• And so much more!
Booth Space: 8' x 8'Includes: dividing drapes, 6' skirted table and 1 chair
$395 single booth per expo$695 double booth per expo$30 per booth for electricity
Presenting Sponsorship• Sponsorship exclusivity in your business field• Double booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads to include:
• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.
• Logo on Forever Young website as sponsor with link to your web site
• Name recognition as presenting sponsor on all television advertising
• Speaker space at event• Total Investment: $4,000 per expo
Gold Sponsorship• Sponsorship exclusivity in your business field• Single booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads to include:
• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.
• Logo on Forever Young website as sponsor with link to your web site
• Name recognition as presenting sponsor on all television advertising
• Total Investment: $2,750 per expo
Forever Young Expo Sponsorships
Speaker SponsorshipOpportunity for speakers to give presentations at the Expo!• 15 minute presentation to a captive audience• A designated area roped off for your presentation• Chairs for attendees—pre-reservation for up to 20• A single booth at the expoTotal Investment: $995 per expo
Event bag sponsorship$2,500 Includes 500 bags & booth
Fo
reve
r Yo
un
g E
xpo
sB
litz Custom
sponsorships also available—ask your
sales rep for details!