8/2/2019 A Project Report on Repaired)
1/25
1
INTRODUCTION OF THE PROJECT - IDEA
An old man of around 6570 yrs, was sitting outside the lavish restaurant in
reputed Mumbai suburbs. His cloths were full of mud and were tore from different
place. His hairs were mostly grey and white. When we step outside we saw him
staring us with tempting eyes. When we approached and ask him if he would want
to eat something, he eagerly said yes.
While eating he openly said about his life, and we were shocked knowing that this
old man named Mr. Dhanraj Goel is from reputed family back ground and was
thrown out of house by his own son.
A girl child by around 8 yrs old, named Geeta was standing outside school gate
and keenly observing school children activities. This was clearly stating that she is
very much interested in studies but because of some uncertain situations. She
couldnt be a part of it.
Many such throbbing stories sweep our heart crying and leave some emotional
moments. This is what motivated us to do some good deeds for people like the
above and through this SAHAYA GROUP LTD. was born. Our main objective is
to spread awareness and to encourage people to take initiative and help many such
Mr. Dhanraj Goel and Geeta.
With the help of this initiative we are here to not just help this people once or
temporary. But we are here to make them capable to look after themselves and
mould their life by their own efforts.
8/2/2019 A Project Report on Repaired)
2/25
2
ABOUT SAHAYYA GROUP LTD.
SAHAYYA GROUP LTD. was incorporated in the year 2012 by six college
musketeers in their college life. The main aim behind the formation of this
organization is to promote HUMANITY in the society.
OUR belief behind the whole idea is-
It is one of the beautiful compensations in this life that no one can sincerelytry to help others without helping himself.SO,
HELP OTHERS to HELP YOURSELF
HELPING HANDS is a pilot project of SAHAYYA GROUP LTD.
8/2/2019 A Project Report on Repaired)
3/25
3
HELPINGHANDS.com is a social networking service and website launched in Jan
2012 operated and privately owned by SAHAYYA GROUP LTD. This site invites
people to register and create their personal profile, add other users as their friends
and share ideas, thoughts, pictures, videos, blogs etc. through this they will be
given an opportunity to join common interest user groups organized by workplace,
school, college or other public communities.
Earlier the membership was limited by the founders to Mumbai University only. It
gradually added support by various other universities before opening to school
children and eventually to anyone above the age of 10 years at PAN INDIA
LEVEL. HELPING HANDS allows any users to declare themselves to be
minimum 10 years old to become registered user of the site.
8/2/2019 A Project Report on Repaired)
4/25
4
PROMOTERS
Name: Mr. Chirag Ruparelia
Age: 25 yrs.
Designation: Marketing and Operations Head.
Profile:
1. Post Graduate Diploma in Events Management.
2. Bachelor of Management Studies.
Name: Mr. Anupam Mardhekar
Age: 21 yrs.
Designation: Finance Head.
Profile: Bachelor of Management Studies.
Name: Mr. Siddhesh Zagade
Age: 22yrs.
Designation: Finance Head.
Profile: Bachelor of Management Studies.
Name: Mr. Darshil Shah
Age: 21yrs.
Designation: Management Information System Head
Profile: Bachelor of Management Studies.
8/2/2019 A Project Report on Repaired)
5/25
5
Name: Mr. Akshay Puppalwar
Age: 21yrs.
Designation: Management Information System Head.
Profile: Bachelor of Management Studies.
8/2/2019 A Project Report on Repaired)
6/25
6
LOCATION: (Owned property in residentials)
3-4, Aman Spring,
S. V. Road,
Near Mc. Donalds
Vile Parle (W).
MUMBAI400 050
Office Structure
RECEPTION
CONFERENCE
ROOM
FINANCE
DEPT.
MANAGEMENT
INFORMATION
SYSTEM DEPT.
MARKETING &
OPERATIONS DEPT.
8/2/2019 A Project Report on Repaired)
7/25
7
CAPITAL INVESTMENT
Capital Contributions No. of Partners Total
Owned 100000 5 500000
Total 500000
Sr. No. Particulars Amount
1. Reserves & Surplus 1,00,000
Total 1,00,000
Sr. No. Utilities Amount
1. Website Creation & Maintenance 1,00,000
2. Windows 7 (2 Computers with heavy configuration
for Graphics Designing)
1,00,000
3. 3 DELL laptops. 1,05000
4. 5 BLACKBERRY Cell phones 45,000
5. Cannon ALL in ONE Printer 22,000
6. Landline connections (022-54536755/56). 3,000
7. Stationery 5,000
8. Man power and Maintenance 10,000
9. Miscellaneous 10,000
Total 4,00,000
8/2/2019 A Project Report on Repaired)
8/25
8
Return on Investment
Sr. No. Return on Investment Amount Remark
1. Advertisements on the website Rs. 10,000 Per Ad
2. PPC (Pay Per Click) revenue generated
from Advertisements, YouTube and
Picasa
Rs. 0.10 Paise Per click
3. Sponsors for the Events and Promotion Vary
4. Donations from NGOs, Organization,
Associations and Individuals.
Vary
5. Registration Fees collected during
SAHAYYA Events
Vary
6. Registration fees collected in
participation in competition.
Vary
8/2/2019 A Project Report on Repaired)
9/25
9
PROCESS
The internet has created a platform for a wide variety of new media. Among
the most popular and most prolific is social networking. This type of new media
essentially provides a real time forum for the exchange of personal information in
various contexts. These tools, and the information they provide, have had a
profound effect on litigation and the adversary system. This presentation explores
these effects, including the impact social networking has on claims handling, the
obstacles social networking presents at trial, and the ethical concerns social
networking raises. The process is very much user friendly.
And here, at HANDSFORHELP.com we not only provide with social networking
but also user gets an opportunity to do some good deeds for society and indirectly
for himself.
We at SAHAYA organize 3 events every year for the promotion of our project
HANDS FOR HELP. Those are :-
1.Manav Kalyan (quarterly)
2.Manav Uddhar (half yearly)
3.Great Karma (Annually)
8/2/2019 A Project Report on Repaired)
10/25
10
Every event consists of same concept of HELP OTHERS to HELP YOURSELF,
it is the tag line of HANDS FOR HELP project. If a user wants to participate in
any of the above events he/she has to enroll by paying an amount of Rs.50 per
event.
For example, whenever a user does some good deed for a particular day like
helping an accident victim, he/she can share his good deed on his/her profile on
SAHAYA.com under the categories mention there. In case of an event the winner
will be selected on the basis of the 70 % voting of the community members and
30% rights remains with the Board of Directors on basis of various predetermined
parameters.
Following are the categories for good deeds where the user has to specify his/her
good deed under a particular category:-
1. Helping victims of natural calamities.
2.
Helping under privileged people.
3. Personal help (Medical and educational).
4. Tangible Help
5. Others
8/2/2019 A Project Report on Repaired)
11/25
11
Here, in uploading, websites like YouTube and Picasa are our official partners in
which participants can upload their deeds whether in video or picture format. There
in, participants will get the URL link which needs to be post in the mentioned
categories.
Further, entries would be verified by the experts to check how far it is relevant and
authentic and then approval will be given for the same.
Here, people from the community will be requested to watch and vote. On the
basis of the voting, decision would be taken.
(picture for reference)
8/2/2019 A Project Report on Repaired)
12/25
12
BASIC STRATEGIES FOLLOWED BY SAHAYA GROUP LTD.
1. START WITH STRATEGY
Social networks can strengthen a marketing campaign even in a secondary role. So
far, they seem to work best as campaign feeders, though they are now taking the
lead role in many corporate efforts. Because of its relationship-building power,
social networking could become a brave new tool to help achieve a number of
significant goals for a higher ed institution, in particular:
Expanding admissions inquiry pools
Tracking prospective students as they move through the recruiting funnel
Improving yield and conversion rates
Bringing alumni back home and integrating them into recruiting and fundraising
Expanding potential donor pools, particularly for annual funds
Broadcasting your brand through viral word ofmouse
Expanding the reach and constancy of institutional identity
A powerful network can have a positive impact on all of these, but it cant and
shouldnt replace traditional marketing programs. And it should never be
undertaken without a clear strategy. Too many IHEs are jumping into tactics and
technology before clarifying their objectives. Focusing on technology first isworking backward. Successful social networks are built by people, not the latest
gadget. They gain power from the interaction among community members.
8/2/2019 A Project Report on Repaired)
13/25
13
A viable strategy starts by defining key audiences and assessing their social media
readiness and levels of participation. Most IHEs consider a similar set of key
audiences, including:
Prospective students and their parents
Current students and their parents
Prospective faculty
Current faculty
Current undergraduate and graduate students
Prospective donors
Donors and alumni
Friends, such as business and community leaders
While the generic quality of this list helps limit scope, it also limits network
potential. For alumni, would you build one network for all, knowing that younger
alums (ages 22-35) will probably not relate well to older, more well established
alums? Does the category for business leaders include people from granting
agencies? You can build a social network for any number of targeted audiences.
The more specific you are in defining them, the greater the chance that your
network will engage their common interests and needs.
8/2/2019 A Project Report on Repaired)
14/25
14
2. CREATE A POWERFUL NETWORK BUILT ON USER-GENERATED
CONTENT
The key to understanding social media is to remember that content matters most
with all transactions in this world.
Every social networking sites primary function is to display user-generated
content. They exist for no other purpose, and, contrary to popular but mistaken
perceptions, are not simply virtual yearbooks. Social networking sites draw users
who want to create content. Users create profiles they can individualize through
text, photographs, blogs, and other site features and applications.
What Users Want
Powerful networks have two big things in common. First, they thrive in todays
web environment. Evolutions in software, networking technology, and hardware
have transformed the web into a highly fluid place where individual sites are no
longer seen as closed destinations but as open platforms that connect users to a
wide world of other sites and services. Your networkand all social networks are
really just websiteshas to do the same.
Second, powerful networks function in line with user expectations. For todays
usersparticularly millennialsthe web has always been the center of their lives.
Social media enables what the authors of the Hanover Research Councils 2008
report have dubbed a participatory culture. This is a culture defined by highly
active participants who use it to express themselves and attract others.
8/2/2019 A Project Report on Repaired)
15/25
15
For many, its a virtual social club, journal, filing cabinet, photo album, and up -to-
the-minute encyclopediathat is, if we limit our view to well-known networks
like Facebook and MySpace.
The social web, however, is much more. Its a space where people decide what
news matters and what doesnt; where issues can be examined in greater depth than
in traditional media; where social and political movements are born, such as Voice
of the Faithful (VOTF); and where people have communicated in profound ways,
such as the Egyptian journalists fighting for free speech who tracked each others
whereabouts on Twitter after they had been arrested.
Content Is Active
All social network content is designed to elicit reaction. Even YouTube has built-in
comment features enabling viewers to praise, critique, dissect, or make fun of
videos. Content should be shared through tagging or bookmarking or using mini-
applications like widgets that connect users to the internet and enable them to pull
content off one site and put it on another.
This reacting to and sharing drives traffic to and from social networking sites,
blogs, and other social media implementations. When users share content, they
give it what Larry Weber calls viral word of mouse, building awareness by
spreading it through the digital domain. At the heart of Web 2.0 services and
technologies, from social networks to open-source software development, is
content sharing.
8/2/2019 A Project Report on Repaired)
16/25
8/2/2019 A Project Report on Repaired)
17/25
17
institutional websiteconnecting alums to job opportunities, for exampleis
redundant and not original enough to draw them to your network.
Throwing up a network in the hopes that members will network on their own
without any stimulus or incentive will undoubtedly also fail. Once institutions note
how little activity their Facebook pages have generated, they will begin to shut
them down.
The key to any successful network lies in the member experience. Popular
networks like BTMS, Elftown, and Facebook offer different kinds of foundational
content, different ways to share that content, and a distinctive experience. Twitterallows members to broadcast messages limited to 140 characters of text. Each site
has a unique identity that caters to a specific audience. The network that develops
draws members interested in its foundational content and gives them distinctive
ways to view, share, and co-create that content.
Virtual Social Environments
Building a network is really creating an environment. Its distinctive shape and
nature will be what ultimately builds community. Think beyond the confines of the
Facebook or MySpace model. How will the environment draw on shared interests
of like-minded audiences? What areas or great ideas can users focus on and
interact with?
4. MULTIPLY THE NETWORKS POWER
The bulk of social media tools and technologyRSS, blogs, podcasts, video
dont only facilitate conversation. Their predominance has created the
expectationespecially among millennialsfor member engagement on a much
8/2/2019 A Project Report on Repaired)
18/25
18
deeper level. They also work poorly in isolation. A few videos here, a lone RSS
feed there, with no connection to one another, undermines their effective range.
Both are essentially broadcast vehicles. The goalon Facebook or on your own
siteis to integrate these tools to expand opportunities for connection and growth.
This is why so many are incorporated onto Facebook; they broaden the types of
interactions available significantly. Without this kind of action leading to growth,
your network will ultimately fail as a marketing tool. Social media tools are simply
much more powerful in combination.
Many Tools Working Together
The Hanover Council Report advises a multipronged approach to building a
network or a Facebook page. A network should be able to continuously deliver
content in a variety of media and ways. For example, videos posted on YouTube or
iTunes U should have the capabilitythrough widgetsto be grabbed by users
and posted on their own Facebook pages. Video and social network content can
often work together to seamlessly increase traffic, and the combination might
entice prospective students to join the network. Users should always have several
ways to post, create, and distribute content through mini-applications, news feeds,
alerts and updates, and icons that members can post on their profiles and share with
others.
One idea: Could your admissions blog be turned into something delivered via a
social media site instead of the institutional site? This could work with a number ofconventional web features.
Ultimately, however, its the relationship you build with your community members
and the larger community of the social web that will set things in motion.
8/2/2019 A Project Report on Repaired)
19/25
19
5. MEASURE THE NETWORK'S POWER
The rise of social media has brought about a radical shift in marketing. Some
would say Web 2.0 has more to do with sociology than with marketing. Traditional
marketing struggles in a 2.0 world where the audience is in control and the metrics
are hard to define. How can you promise ROI when social networking appears to
have only an indirect connection to recruiting and marketing? How do you commit
institutional resources to a not-so-sure thing?
Rethink your basic assumptions about marketing. For instance, avoid the pitch
approach to communicating with community members. Facebooks new ad formatcould help IHEs combine old and new tacticsit certainly paid off for San Diego
State Universitys sports MBA program. Still, a social profile might reap bigger
dividends than banner ads (considered too aggressive in the social web). Members
of this generation dont reject the concept of marketing. They simply want better
control over their marketing experience.
The social web favors communication and interaction over traditional messaging.
Institutions used to be the senders, their audiences the receivers. Here IHEs are
creators of communities. You must learn to empower your users to tell your story
through member postings on blogs and message boards and elsewhere. You cant
ask them to tell your story exactly the way you want it told as you would an
admissions ambassador; rather, you have to develop content to build trust. Then
they might become passionate believers in and advocates for your community andhence your brand. In this way, social media can extend a brand campaign by
raising awareness in a nearly unlimited domain. Strong brands will come from
strong dialogue.
8/2/2019 A Project Report on Repaired)
20/25
20
FUTURE PROSPECTS OF SAHAYA GROUP LTD.
According to SAHAYA GROUP LTD., social networks will most probably
surpass the breathtaking milestone of one million unique members in INDIA till2013 and deliver over 10 thousand advertisements, implying advertising revenues
of about Rs.10 crs.
Despite social medias large and growing audience, its advertising revenues
represent less than one percent of the worldwide advertising spend total and may
remain relatively modest compared to other media, at least in the short term. Other
sources of social network revenues, such as payment systems and e-commerce,might exhibit faster growth.
It seems, therefore, that social networks long-term market value will continue to
polarize opinions in 2012, with some looking at it as the technology sectors next
big thing, promising even greater rewards than the decade-old phenomenon of
search advertising. Others compare social networks to the dot-com bubble and
argue that monetizing their users at dollar levels similar to online search has notyet been demonstrated.
SAHAYAs view is that the advertising revenues from social networks in 2012 are
likely to be very significant in absolute terms: total industry revenues of Rs.10crs
and year-over-year growth of 20 percent are impressive numbers; individual
companies may experience even higher growth rates. Yet, revenues on a per-
subscriber basis are unlikely to match search or traditional media in the next yearor two. Also, advertising rates, measured on a CPM (cost per thousand
impressions) basis, are likely to remain low compared to other forms of online
advertising as well as traditional media.
8/2/2019 A Project Report on Repaired)
21/25
21
Nevertheless, thanks to a low cost base, social networks might still achieve
impressive gross margins despite their relatively low revenue-per-user -
particularly when compared to the traditional media companies that they are
competing against. A social networks cost of content is close to zero since it
merely provides the infrastructure, while its users and third party app developers
provide all the content.
An assessment of social networks potential hinges on three metrics: subscriber
growth, time spent on the network, and CPMs. Many social networking companies
have been recording impressive gains in some of these metrics, but it is worth
examining how much additional growth they can achieve.
When social networks attain the billion unique user milestone, nearly half of one
global user base computer-based Internet users - may be signed up by year-end
2013. This could put a ceiling on future growth if global Internet adoption
continues to expand at the pace that consensus analysts expect. So, it might be
increasingly difficult for social networks to sustain their impressive subscriber
growth trajectories. However, as smart phones and 3G networks become more
widespread, the base of active social network users should rise accordingly,
particularly in developing countries where mobile penetration continues to rise
steadily.
If there are limits to audience growth and time spent, then the burden would
primarily fall on CPM to drive revenue growth. Social networks understanding of
individuals backgrounds, preferences, social groups, activities, and behaviors are
without equal. So, there have been hopes that this would enable social networks to
deliver superior advertising results, but paradoxically, social network CPMs have
remained among the lowest of all forms of online advertising. That could well
change, as the ability to mine the myriad of data on social networks may find new
8/2/2019 A Project Report on Repaired)
22/25
22
business models that allow for much higher advertising revenues. For 2011,
however, it is difficult to find the levers that would cause social network ad
revenues to further accelerate from their already rapid pace.
Perhaps the vastness of social networks repository of user information is itse lf a
limiting factor; as of 2012, it remains a challenge to economically extract useful
insights from the volumes of user data that social networks generate. The
thousands of stated likes may not all necessarily signal an intention to purchase.
Also, in 2011, as in previous years, privacy concerns may constrain the ability to
collect the most valuable data. Nevertheless, once social networks figure out how
to rapidly and economically analyze their data, and to monetize the billions of
recommendations made, a new seam of valuable customer insights will be
available to mine and exploit.
Till 2013, SAHAYA GROUP ltd. will definitely remain an emerging business
founded on innovation; yet have already achieved levels of market acceptance that
might have seemed inconceivable just a few years ago.
Advertising firms and their clients, for instance, will likely need to expand their
use of social media to protect their image and reputation in a world increasingly
influenced by personal opinions and grassroots communications. Studies have
shown that word-of-mouth feedback and peer reviews exert tremendous influence
on purchasing decisions; in fact, one survey found that up to 78 percent of people
trust peer recommendations, compared to just 14 percent who trust advertisements.
Thus, agencies might begin pushing other forms of advertising or decide to sell
high value advisory services, such as public relations and reputation management,
to help a brand manage its presence on social networks.
8/2/2019 A Project Report on Repaired)
23/25
23
So here are the Few Highlights of Future Prospects:
JAN 2012, SAHAYA has just launched one project for the spread of
humanity all over the country.
This Project will not only help every Indian to socialize but also he/she can
contribute towards society.
By 2015, the SAHAYA Group has planned to expand the whole network
over the ASIA continent and with this all the ASIANS will get an
opportunity to work for humanity.
Social networking and Advertisements plays a very crucial role in the
success of the corporate, considering this we are also looking forward to join
our hands with corporate alliances to have a mutual benefit and also for the
betterment of the society.
Once it get popular in ASIAN countries, the whole Project wont take much
time to get popular across the globe.
SAHAYA Group will be helping students to organize their college fest and
it will help to generate revenue and will work for mutual benefits.
SAHAYA Group will get associated with producers upcoming movies and
will help in the promotions of it, so that in returns they will donate some
amount of money for societal help.
8/2/2019 A Project Report on Repaired)
24/25
24
CONCLUSION
In modern world, we are living with many paradoxes while we are most modern
and most advanced in some areas we are also considered backward in many. To
every new concept, there is a new segment to oppose. Yet, we are progressing and
adopting new technologies, materials, culture and life style etc; which provides us
convenience and economics.
Social Networking happens to be one such area / field which is most recent
battlefield for every young entrepreneur.
Looking at this restless battle field, we have come up with a project entitled Social
Networking considering Cause and highlighting the same, which has given me the
opportunity to know numerous things about the same its ethnicity, its history, its
popularity and various concepts.
However, Social Networking has emerged to a great extent. It has its own pros and
cons. People take it for various purposes. Some uses them to the most of theiradvantage for their business and social purpose. It is been misused by some
alliance as well aiming to target the peace of the world.
Considering all the factors, we can say that social networking is a huge boom for
any society to reach towards its target.
Here, SAHAYA is playing a huge role to help the privileged people of the society
and to give them an opportunity to prove themselves and to show their community
a booming one in the modern societies.
The future of the SAHAYA is not just to help and mould people from India but to
give a good pose to the various back ward communities across the globe.
8/2/2019 A Project Report on Repaired)
25/25
25
BIBLIOGRAPHY:
www.universitybusiness.com
www.informationweek.com
http://www.universitybusiness.com/http://www.universitybusiness.com/Recommended