PROJECT REPORT

ONMARKETING STRATEGY & SALES

PROMOTION

IN

MOBILITY SOLUTIONS LTD.

Submitted in the partial fulfillment of the requirement for the award of degree of

BACHELOR OF BUSINESS ADMINISTRATIONSession 2010-13

Submitted to: Submitted by:Mrs. Shweta Sharma Yashpal H.O.D (U.B.S) Roll. No:105672467291 BBA

Universal Institute Of Engineering and Technology

0

PUNJAB TECHNICAL UNIVERSITY, JALANDHAR

CONTENTS

CHAPTER NO CHAPTER NAME PAGE NO

1. Introduction 1-13

2. Company Profile 14-25

2.A Customer 26-28

3. SWOT Analysis 29-30

4. Review of literature 31-33

5. Marketing Strategy 34-39

6. Sales Promotion 40-43

7. Objective of study 44-44

8. Scope of study 45-45

9. Market circle 46-47

10. Analysis & Interpretation 48-52

11. Research Methodology 53-55

12. Limitation 56-57

13. Questionnaire 58-60

13. suggestion 61-61

14. Organization structure 62-64

14. Bibliography 65-66

1

DECLRATION

This is to certify that Mr. YASHPAL student of BBA Universal

Institute Of Management And Technology, Lalru has worked in

Mobility Solutions Ltd. under the able guidance and supervision of Mr.

Prith Pal Singh Bajwa(Marketing Coordinator) Mobility Solutions

Limited.

The period for which he was on training was for 6 weeks, starting from

15-05-2012 to 25-06-2012 This Summer Internship report has the

requisite standard for the partial fulfillment of BBA. To the best of our

knowledge no part of this report has been reproduced from many other

report and the contents are based on original research.

Signature SignatureDINESH DUA YASHPAL

2

ABSTRACT

The project is assigned to MOBILITY SOLUTIONS LIMITED. It is a leading seat manufacturing company in India and is a subsidiary of JCBL. The project develops a framework for marketing strategy and sales promotion that is very important for the success of company. there are specific strategy and techniques which are used by company for marketing and sales of their products. With changing circumstances in market, the company also uses various new marketing methods for achieving their target plans.

__________________________

Signature of the Supervisor

NAME: DINESH DUA

PLACE: MSL (LALRU)

3

AKNOWLEDGEMENT

I am having my greatest regard for Mr. Dinesh Dua (AGM-

MARKETING) and Mr. Prith Pal Singh Bajwa of MOBILITY

SOLUTIONS LIMITED for helping me throughout my project personally

and provide me the necessary instruction and also helped me in the

successful completion of the project stated ahead.

And I am also thankful to Mr. Ramneet of MOBILITY SOLUTIONS

LIMITED who has given me the proper exposer to the organization.

Since practical knowledge is very important for every person whether

undergoing a diploma or degree course like BBA. I am thankful to all the

staff members of MSL for providing me such an opportunity to gain the

practical knowledge, which is a necessary part of my course.

I will also like to thank Ms Shweta Sharma HOD Management for his

continuous support and Mr Harinder Singh who guide me about the

project.

SUBMITTED TO SUBMITTED BY

MR SHWETA SHARMA YASHPAL

4

INTRODUCTION

5

INTRODUCTION OF MOBILITY

SOLUTION LIMITED

6

Brief Introduction of the Company(Formerly Known As Mobility Solution Limited)

Regd. Office:

Head Office: Plot No - 75, Ist Floor, Industrial Area Phase -1, Chandigarh-160002, India. 

7

 

SeatSeat Production Capacity - 9,000sets per year

FRP/GRPExplore FRP/GRP interior & exterior components as MSL

Window & DoorsBest Aluminum Extrude Powder Coated Window Panels at MSL

Coach ComponentsMSL understands your component requirements

Mobility Solutions Limited (MSL) was incorporated in year 1998 as an

ancillary for manufacturing ready to use sub – assemblies of window

frames, regular deluxe and semi-deluxe seats. The state of the art plant is

located on the Chandigarh - Ambala highway at Lalru, Distt. Patiala

(Punjab).

Over a period of time, MSL has registered a significant growth and

established its name as one of the best Coach ancillary in the country.

Today, MSL is a proud manufacturer of a wide range of Coach

Components.

8

HISTORY:

MSL was incorporated in 1998 to manufacture the window frames, bus

seats; MSL is a part of the JCBL groups. In starting it had one customer

in the market after that the company has started to supply its product to

different companies likes Tata motors Ashok Leyland, Globe Toyota,

Mungi Engineers, and Swaraj Mazda.

Early company was just do business with its group companies but after

some time company also started to export its output to other eminent

company. In the beginning company just produce some components after

this company started to manufactured variety of other products also.

Milestones2009: Joint Venture with STRATIFORME

9

2008: TATA Approved MSL seats for their Buses, Awarded ARAI approval2007: Enlistment of MSL as approved vendor to GETS, USA for supply of

FRP parts for their locomotives & Formation of MGL in Joint venture with Happich (Germany) and Ellamp (Italy)

2007: MSL India joint venture's with Group Happich Ellamp of Italy.2006: 50% of MSL production sold to customers other that JCBL2005: Export of Dash pads to USA2004: Export of Suspension Components and PU Cushions2003: TS: 16949 Certification, FRP Components to RCF2002: First Supply to JCBL for Window Frames2000: ISO: 9001 Certification

INFRASTRUCTURE

LOCATED ON THE CHANDIGARH - Ambala Highway north of India

STATE-OF-THE-ART FACILITY equipped with latest

10

• Computer Aided Tools (CAD) Tools

• Machines and Testing equipments

One of the most sophisticated and integrated plants for the manufacture of

complete seating system.

SIX MANUFACTURING SECTIONS, namely

PU Foaming• Tube Bending and Welding• Tailor made Seats and Assembly• FRP/GRP• Window Frames• Hat racks and other components

• Sprawling 70,000 sq. ft. facility

BEST MANAGEMENT PRACTICES In –house design and manufacturing facilities.

Focus on training and development of staff.

ERP system ‘Baan’ under final implementation stage.

Strategic Business planning.

Total Quality People.

11

Quality system ISO/TS 16949.

Flat organization structure.

Flexible Manufacturing Process.

MANUFACTURING FACILITIES• Well equipped Tool Room

•Press shop consisting of Hydraulics Presses, CNC Plasma cutting, CNC

tube bending

• Shot Blasting, Powder Coating machines and Painting Facilities

• PU Machine for soft and rigid PU

• Vacuum Forming and Resin Transfer Molding machine

12

• Excellent Testing & Measuring facilities for seats

In-house manufacture of all critical components and sub-assemblies

13

Mobility Solutions Limited (MSL) was incorporated in year 1998 as

an ancillary for manufacturing ready to use sub - assemblies of window

frames, regular deluxe and semi-deluxe seats. The state of the art plant is

located on the Chandigarh - Ambala highway at Lalru, Distt. Mohali

(Punjab) INDIA. Over a period of time, MSL has registered a significant

growth and established its name as one of the best Coach ancillary in the

country. Today, MSL is a proud manufacturer of a wide range of Coach

Components. With a producer of over 7500 sets per annum, we supply

seats to the leading OEM's like Swaraj Mazda Limited, Tata Motors Ltd,

and Eicher & State Transport Undertaking, leading bus body builders and

luxury bus operators in the country.

Mobility Solution India Ltd. Is a industry producing bus components and

accessories in bulk which is further used by other allied industries to

make final products. MSL is basically related to manufacturing of the

windows, seats, roof hatch hammer needed for assembling buses, trucks

and tippers.

The company was incorporated as a Public Limited Company on

Mobility Solutions Limited (MSL) was incorporated in year 1998 as an

ancillary for manufacturing ready to use sub - assemblies of window

frames, regular deluxe and semi-deluxe seats.

The main objects of the company is to carry on business in mechanical,

plastics accessories, heavy transports vehicles accessories, specially for

buses accessories and railway coaches.

14

Its new environment improvement programmed has significant

investments and it is actively working on ISO: 9001.

Location of the Plant

The company’s manufacturing plants is located in Lalru, 220 km from the

national capital New Delhi on national highway 22 near the city beautiful

Chandigarh.

MSL has well laid out facilities & infrastructures in 4 hectares, the well

maintained facility has all the pre-requisites for fine bus components

manufacturing.

15

Some of the facilities are dedicated while some others follow

multiproduct approach.

MSL has an experienced and reliable team dedicated towards its

objectives.

The company Mobility Solution Limited (MSL) its group companies are

JCBL, CERITA, MGl and GLOBE TOYOTA.

BACKWARD INTEGRATION

SEATS

FRP COMPONENTS

WINDOW FRAMES

HAT RACKS

AIR SUSPENSION SYSTEM

16

BUSINESS PROFILE

MANUFACTURER OF BUS SEATS

MANUFACTURER OF WINDOW PANELS FOR COACHES

LUXURY SEATS

ORDINARY SEATS

DELUXE SEATS

17

WINDOW FRAMES

FOR COACHES

FOR EXCAVOTARS

MANUFACTURER OF ABS COMPONENTS FOR BUSES

HAT RACKS

ROOF HATCHES

DOORS

18

PRODUCTS

SEATS AT MSL19

Unique Features of Seats

•

Ergonomically designed PU Cushion & backs

•

Unique Upholstery, stamping with lamination to provide extra comfort

•

Tested for endurance & rigidity on Fatigue Testing machine up to 22, 500

cycles at the rate of 15 CPM under ± 45 Kg. Load (Push and Pull)

•

Smooth Reclining Operations

Retractable Armrest

20

•

•

Long Lasting Magazine Holder

•

Excellent Powder Coating Finish

FRP COMPONENTS

21

COACH COMPONENTS

22

SOME SEAT MODELS

23

SOME WINDOW MODELS

24

25

CUSTOMERS

CUSTOMERS

ORIGINAL EQUIPMENT CUSTOMER

26

JCBL

SWARAJ MAZDA LTD

TATA MOTARS LTD

JCB

TOYOTA KRILOSKAR MOTARS LTD

ASHOK LEYLAND

GOVT.ENTERPRISES

APSRTC

27

RCF

G.S.R.T.C

R.S.R.T.C

M.S.R.T.C

OTHERS

PRIVATE FLEET OPERATIORS

SWOT ANALYSIS MSL

Strengths28

Some staff have experience of

End-user sector.

Direct delivery capability.

Product innovations ongoing.

Products have required

Accreditations.

Weaknesses

Need more sales people.

Limited budget.

Lack of commitment in dispatches.

Over-dependent on a single product

Failure to communicate formally and informally, both cross-

functionally and within departments.

Not as much transport vehicles as required.

Inefficiency in offering new products to customers.

Opportunities Could develop new products.

Can cater to requirement in South from plant in Dharwad.

29

Threats

Tax Increases.

Better performing competitors.

High product cost w.r.t, competitors.

30

Review of Literature

31

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.[3] Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases.[4] Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. See strategy dynamics.

Marketing strategy involves careful scanning of the internal and external environments.[5] Internal environmental factors include the marketing mix, plus performance analysis and strategic constraints.[6] External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success.[4][7] A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.[8]

32

Sales Promotion Strategy

Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customers purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a business can use to increase their sales, however it is important that we first understand what a sales promotion strategy actually is and why it is so important.A sales promotion strategy is an activity that is designed to help boost the sales of a product or service. This can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, through prize giving competitions, through temporary price cuts, and through door-to-door sales, telemarketing, personal sales letters, and emails. The importance of a sales promotion strategy cannot be underestimated. This is because a sales promotion strategy is important to a business boosting its sales.

When developing a sales promotion strategy for your business, it is important that you keep the following points in mind.  * Consumer attitudes and buying patterns  * your brand strategy  * Your competitive strategy  * Your advertising strategy  * And other external factors that can influence your products availability and pricing.

Sales Promotion StrategiesThere are three types of sales promotion strategies:  * A push strategy  * A pull strategy or  * A combination of the twoA 'push' sales promotion strategy involves 'pushing' distributors

33

MARKETING STRATEGY AND STRATEGY OF SALES PROMOTION IN MOBILITY SOLUTIONS LTD.

34

The company follows a constant, appropriate and feasible set of

principles with a sheer motive of achieving its long run customers and

profits objectives in bus components

Today, the company is maintaining good position in manufacturing bus

components in INDIA.

a) EXPANDING THE TOTAL MARKET

Mobility solutions Ltd. always keeps itself in readiness to gain any

increase in market size. The company is ever vigilant in expanding the

total market share. It keeps enlarging its share of market not only in

INDIA but also in broad like in Srilanka, Maurisous and more ever.

Company always looks for the opportunity when they can increase the

market share of company.

b) PRODUCTION OF MSL INDIA

The increasing trend of the production shows the relevance with the

increasing rate of buses. As it is a bulk seat, window frames, locks

Formation Company so according to the demand of the product in

market the market strategies are adopted by company

35

It follows the method of expanding the market in following ways:

1. NEW USERS:- The MSL. Has the potential to attracting the buyers

who are currently unaware of their vehicles or resisting them because

their prices. This objective of finding new users is achieved by the

consigning agents of the company by the following two strategies like,

new market strategies and geographical expansion strategy.

2. GEOGRAPHICAL EXPANSION STRATEGY: - The mobility

solutions Ltd. exports a large amount of seats, window frames, and

locks in India and other countries like Sri Lanka and Maurois etc.

They have divided the India into four geographical regions north, east,

west, south where their consignee agents have their agencies from

where the agents take the order of the product send that order to the

company with all information necessary and the order is fulfilled.

Most of the product is export by the company.

3. PROTECTING MARKET SHARE:- mobility solutions Ltd. is not

concerned with expanding the market but also eternally vigilant in

protecting its current market share. Due to availability of competitors

in India. Company also increased the credit period for the customers

according to their demand their credit period is from 0 – 30 days to

attract customer they varies the credit period.

The company used various pharmacopoeias to produce the bus

components whenever new pharmacopoeia is introduced in the market

36

they use that and produced the product according to that. They

produced most of their product according to the demand of the

customer produced customaries product.

Following strategies are adopted in this regard:

a) INNOVATION STRATEGY :- The company undertakes research

and the development programs . Mobility solutions limited.

division plans its work with tow objectives:

1. Identifying and meeting the needs of market place, as such

those of the country.

2. Developing superior new materials reducing dependences on

imported raw materials. Developing new techniques to

manufacture the product so that the incurred less cost on the

raw materials.

b) PRODUCT FLAKING :- mobility solutions Ltd produce products.

Products of various types like luxury seats, ordinary seats, as per

the specific needs of the customers. This strategy is adopted by the

company to prevent the competitions from spotting uncovered need

in the market.

c) ADVERTISING STRATEGY :- The company spends a sizeable

amount on advertising its product. It uses all medias like

newspapers, magazines, journals, chemical weekly, radio, fairs etc.

d) SUPERIOR SERVICES :- The company has formed separate

system to maintain customer complain auction, if the customer has

37

complain about the product delivered to him he meet the customer

complain officer in company directly and tell him about the

problem or may send e-mail to the CCO, he then further do his

investigation. If the customer has make order directly to the

company then only he send e-mails directly to the company. If the

deal accomplished through the agents then the customer first tell

the problem to the agent. Rest of the thing is done by the agent he

himself make aware the company about the problem faced by the

customer.

The company delivered themselves the products to the customer

the transportation cost is of the company only.

The company gives maximum 30 days credit period to the

customer.

e) BRAND EXTENSION STRATEGY :- While launching a new

product.MSL exploits its good brand name of introducing new

product. Credibility and well known recognition of its brand name

relieve the company from bearing the higher cost on advertisement.

f) CUSTOMER MASTER :- We maintain a complete detail of our

customer including name, customer code, groups, address, e-mail,

phone, fax, contact person, tax structure, payment terms, insurance,

transporter, TDS rates, credit days etc. so, whenever we launch a

new product we send its all detail to our customer easily. If he is

interest in the product.

g) EXTENSIVE AND EFFICIENT LEADERSHIP :- mobility

solutions Ltd. has large number of agents located at the key points

38

in the country. Mobility solutions Ltd. agents focus all their

attention mostly on the need of the various bus manufacturing

company.

h) PRODUCT DIFFERENTIATION :- Since the psychology of the

customer is very difficult to understand as he is always interested

in change as and when a product is offered to him in lieu of the

existing one. Mobility Solutions Ltd. brings about the product

differentiation in following ways:

1. Various types: mobility solutions Ltd. offers various types like

luxury seats, ordinary seats, s/deluxe seats.

2. Variation in size :- mobility solutions Ltd. make products

according to the need of customer like seats for the college

buses ,luxury buses the

3. Grades : - mobility solutions India Ltd. spends a sizeable

amount on grade improvement.

39

SALES PROMOTION

In increasing sales of a particular product, advertisement, and sales

promotion have their respective role to play. Constant creative promotion

for along time will make brand financially tastier.

To maintain and renew brand vitality promotional measures are required

at two levels – one at the level of internal customer and second at the

level of eternal customers.

The various sales promotion measures by mobility solutions Ltd. and

agencies are:

1. AFTER SALE SERVICE : - There is network of agents of the

mobility solutions Ltd. Which provide necessary after sale service

to the customer.

If customer has some problem with the product we replace the

product as soon as possible.

2. PHARMA FAIRS : - There are pharmacy fairs in different region of

country time to time, where there is many bus components formation

companies are established company give details about their products.

To maintain and renew brand vitality promotional measures are

required at two levels – one at the level of internal customer field

and second at the level of eternal customers.

40

The 21st century has seen many revolutions. But there is still lot to do

in the field of the bus components.

The field force particularly in India continues to be and influence the

various bus manufacturing. Company has added database mailer

marketing and advertisings mix. Nevertheless, the field force is the

backbone of product promotional activities in a company. Hence,

what the field force does affects brand’s fortunes.

More as a rule than as an exception achievement of predetermined

sales target takes the front seat “month end” after “month end”

closing of the month sale”” premises during month end last minute

offers and special sanctions enrich stock lists while the company

tries to reach the holy grail of the sales target. Achievement of the

sales value and ensuring collection becomes the prime job of the

field force.

The above actual scenario of many bus accessories company

becomes a real challenge to marketer whose duty is brand building

and brand renewal. More often, new introductions obsess salesman

and marketers to achieve primary sales, the secondary sales can then

be taken cater of the through care automobile company working. It

should be noted that a “me too brand” is a new introduction. For the

company, but the …… brand for the automobile company, so often,

new introductions themselves pose a challenge to marketers whose

goal includes ever greening of core brands.

With marketing representative focusing on user conversions for new

introductions, the marketing representative “reminds and thanks” the

customer with regard to the well established brands,

41

For a marketer to strengthen core brands in the above typical

scenario it is even more challenging. A marketer should hence come

out with creative approaches that can put impact on customer.

Ever greening of the old brands requires the brand to have freshness,

which can come through “newness” in the product promotion.

Post marketing is very important tool for the company to know about

the view of the customer about their company for this many

techniques are used these help in the brand renewal, brand

reinforcement. It will help in sales of the products– clinic

effectiveness and overcoming prescribe fatigue towards old brands.

Positioning and repositioning exercises the excitement in a

marketer’s line of activity comes with product positioning,

repositioning exercises and creative promotional. The positioning

statement reflects how the brand fits into the customers mind,

reflecting customer perception of the brand. Based on the newer

dimensions of the product and changing market trends, repositioning

helps overcome prescribe fatigue and gives a new lease of life to a

product.

3. LINE EXTENSIONS AND PRODUCT IMPROVEMENTS : -

Marketing is often described as a value delivery process. Line

extensions and product improvements are long used strategies for

ever greening of brands and strengthening value delivery process.

Line extensions and product improvements values. Line extensions

42

have shored ……. Brand sales. Value additions through product

improvements and line extensions definitely one prescribes fatigue.

We see above the changing dynamics of market and regularly

environment makes it imperative to build solid and strong bus

accessories brands. Overcoming prescribes fatigue is one factor that

will contribute to ever greening of brands.

Some strategies have been discussed above.

43

OBJECTIVE OF THE STUDY

To know the marketing strategy in sales promotion.

To study the best media of advertisement.

To know the option of the various persons about marketing

strategy.

44

Scope of Study Promotions strategyPolicy of company to increase sale and total marketPolicy regarding advertisementAfter sale services

45

MARKETING CIRCLEMarketing of products done by:

1.Emails.

2.By adds in websites, magazines.

3.By their own website.

4.Newspapers.

5.Old contacts.

First, purchase order is taken from customer. Purchase order contains

requirement of customer whatever they require, and quality they want.

Once purchase order is accepted by marketing department. Order of

acceptance is prepared by marketing department.

5 copies of order of acceptance are prepared.

FINANCE DEPT. DESPATCH DEPT. PRODUCTION QUALITY CONTROL QUALITY ANALYSIS

Dispatch makes bill according to the price of purchase order.

Production makes goods according to the specification on

order of acceptance.

Accounts release the payment on the basis of total payment

mentioned on order of acceptance.

Quality control checks the material according to specifications

in order of acceptance.46

Quality assurance checks and inspects material before

dispatch according to order of acceptance.

46

Material dispatched to customer ware house through various

transporters and transportation work is done by marketing

department by contacting various transporters.

When payment is due it is received through cheque and draft by

marketing department.

47

DATA ANALYSIS &

INTERPRATION

48

SALES YEAR WISEYEAR SALES

2009-10 31000000

2010-11 39000000

2011-12 60000000

2009-10 2010-11 2011-120

10000000

20000000

30000000

40000000

50000000

60000000

70000000

SALES

SALES

SALES PRODUCT WISE

49

PRODUCTS SALES IN % YEAR

SEATS 55% 2011-12

WINDOW 27% 2011-12

HAT RACKS 9% 2011-12

ROOF HATCHES 9%2011-12

TOTAL 100%

SEATS WINDOW HAT RACKS0%

10%

20%

30%

40%

50%

60%

SALES IN %

SALES IN %

SALES REGION WISE

50

REGION SALES IN % YEARNORTH 40% 2011-12SOUTH 25% 2011-12EAST 15% 2011-12WEST 20% 2011-12TOTAL 100%

SALES REGION WISE

REGION

NORTH

SOUTH

EAST

WEST

TOTAL

MO

BILIT

Y SO

LUTI

ONS

LTD.

0 0.2 0.4 0.6 0.8 1 1.2

Series4Series3Series2Series1

51

TYPES OF ADVERTISEMENT

CHANNELS OF AD. EXPENSES YEARPRINT MEDIA 500000 2011-12ELECTRONIC MEDIA 1000000 2011-12TOTAL EXP. 1500000

YEAR

2011-12

2011-12

5000

00CH

ANNE

LS O

F AD

.

MO

BILIT

Y SO

LUTI

ONS

LTD.

0 1 2 3 4 5 6 7 8 9 10

Series1Series2

52

RESEARCH

METHODOLOGYRESEARCH METHODOLOGY

Meaning of research : Research is common parlance refers to a search for knowledge. According to Redman and Mory “Systematized effort to gain new knowledge”. And some people consider research as movement, a movement from known to the unknown.

Thus research is an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with the help of study, observation, comparison and experiment. In short, the search for knowledge through objective and systematic method of finding solution to a problem is research.

Type of research : Our research is a fact - finding research. So for the fact-finding we use descriptive research.

Descriptive research: Descriptive research includes survey and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs, as it exists at present.

Analytical research: The researcher use facts or information already available and analyze these to make a critical evaluation of the material.

We also use the analytical research to also the marketing strategy.

53

BASIC OF STUDY

Primary data : Interview with the officers of the corporation is conducted to know the marketing strategy of the company.

Secondary data: Secondary data is be obtained from the journals, financial statement sales records.

And other secondary sources are: Books Profit of the Company Internet

54

SAMPLING PLAN

Sampling Unit:

We are doing research in mobility solutions limited.

Sample Size:

50 employees of administration block.

Sampling Area:

Administrative block.

55

LIMITATIONS OF E-COMMERCE (E-BUSINESS)

Technical Limitations Non-Technical Limitations

TECHNICAL LIMITATIONS

● Costs of a technological solution

● Some protocols are not standardized around the world

● Reliability for certain processes

● Insufficient telecommunications bandwidth

● Software tools are not fixed but constantly evolving

● Integrating digital and non-digital sales and production information

● Access limitations of dial-up, cable, ISDN, wireless.

56

●Some vendors require certain software to show features on their pages, which is not common in the standard browser used by the majority ●Difficulty in integrating e-Commerce infrastructure with current organizational IT systems

NON-TECHNICAL LIMITATIONS

● Privacy issues ● Customer expectations unmet ● Vulnerability to fraud and other crimes ● Lack of trust and user resistance ● Fear of payment information being unsecure ● Legal issues outstanding such as jurisdiction ● Legal environment has many new and conflicting laws ● Cultural obstacles ● Limitations of support services ● Financial cost ● Sourcing tech support in foreign languages ● Lack of critical mass in certain market areas for sellers and buyers ● Accessibility outside of urban/suburban and areas effects universality

● People's resistance to change ● People not used to faceless / paperless / non-physical transactions

QUESTIONNAIRE

57

1. Does our management recognize the needs and wants of chosen

markets?

(a) no (b) somewhat (c)yes

2. Does our company develop different offering and marketing plans

for different segments of the markets?

(a) no (b)some what (c)yes

3. Does our marketing management work well with management in

research, manufacturing, purchasing, physical distribution, and

finance?

(a) no (b)some what (c)yes

4. How well organized is the new product process?

(a) no (b)some what (c)yes

5. How well does the management know the sales potential and

profitability of different markets segments, territories, products

channel and other sizes?

(a) no (b)some what (c)yes

6. What is the quality of current marketing strategy?

(a) not clear(b)clear but traditional (c)non innovative

7. What is the extent of contingency thinking and planning?

(a) no (b)some what (c)developments

8. Is management doing ineffective job with the marketing resources?

58

(a) no (b)some what (c)yes

9. Does management show a good capacity to react quickly and

effectively to on the spot developments?

(a) no (b)some what (c)yes

CUSTOMER FEEDBACK FORM

59

1. Whether found user friendly it?(a) Yes (b) no

2. Whether satisfied with e-marketing way of our company?(a) Yes (b) no

If NO1-why you feel it like so?2-what are possible recommendations you will make for it?3-whether found use full according to your company needs and operations?

If yes1-what feature do you like most of our company?2-how you will go to rate it on the requirement meet level for your company on scale of 5?

(a) (1) (b) (2) (c)(3) (d)(4) (e) (5)

3. should we provide you regularly update about our company products and latest information?(a) Yes (b) no

4. which way of our advertisement you found use full after internet ?-TV-magazine-newspaper-radio

SUGGESTIONS

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1. Marketing strategy should be flexible which can be

implemented according to changes in the market.

2. Every HOD or departments should take participate in marketing

the strategy planning.

3. Management should know the competitor’s strategy

before making the marketing strategy planning.

4. Management does not depend only on one media for

advertisement.

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DEPARTMENTS

PROFILE OF VARIOUS DEPARTMENTS

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Accounts and Finance Department:

This department handles the company account and finance, this

department makes the account statement of the company. give the cash

and cheque. It handles all matters relating to finance

Production Department:

Production department is basically relates to produce the products. These

departments get order from marketing department and produce the same.

In this department it is necessary to stay focus on products because a little

error can abstract whole products. MSL production unit produce

7000seats in a year.

MARKETING DEPARTMENT

Marketing department is responsible to sell the product to customer, to

get order from the customer and send to production to produce according

to order. Marketing dept makes relations with customer .kept their

records about order fulfillment and payment records. Marketing dept

receives payment from customer.

QUALITY DEPARTMENT:

Quality dept is responsible for checking the quality of products any lacks

can the cause sales of the products time to time it checks the

products .this dept is responsible for checking the purity & quality of the

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final products as well as of raw materials. Any substandard found is

rejected immediately.

HR DEPARTMENT

The worker under this department appoint the various other

employee .this dept makes record of company employee, their salary

leaves, Provide better working conditions. Actually it takes care of the

activity relating to human being.

RESEARCH AND DEVLPOMENT

Worker under this department work to collect information relating to

company and other important matters. This dept makes study to bring

new inventions in products .to develops new products. They try to know

about customer view.

STORE DEPARTMENT

Worker of this department are responsible for to store the finished

products till the delivery. In this department record of inventory and raw

material is kept.

BIBLIOGRAPHY64

JOURNALS

Alexender and Durai, “Impact Of Effective Advertisements on

Consumer Attitude”, Indian Journal of Marketing.

Mody Rutu, “Advertising and Consumers”, Marketing

Management Journal of ICFAI.

NEWSPAPERS

THE TRIBUNE

THE TIMES OF INDIA

THE HINDU

HINDUSTAN TIMES

BOOKS

Beri GC, Marketing Research, Tata Mc Graw Hill Publishing Co.

Ltd., New Delhi, Edition, 2003.

Gupta SL, Marketing Research, Excel Printers, New Delhi,

Edition, 2003.

Kotler Philip, Marketing Management. Prentice Hall, New Delhi,

Edition, 2003.

Aggarwal S.C., Marketing Management, Dhanpat Rai Publishing

Co., New Delhi, Edition, 2002.

Trehan Mukesh, Advertising and Sales Management, V.K.

Publications, New Delhi, Edition, 2006.

WEBSITES

www.mslindia.net

CONCLUSSION65

Marketing system in MSL is very effective. They use some brilliant

techniques in marketing their products. But it face some problems due to

delay in production and during the transit of the products. So company

needs to work on these problems. Expect from this company is

performing very well.

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