Ambition Broxbourne Job creation through innovation, enterprise and entrepreneurship

2013

The Borough of Broxbourne…… Has significant assets:• Excellentstrategiclocationabutting

London. Direct access to motorway and rail networks including a 23minutejourneytoLiverpoolStreet(and the City of London), a 29 minute journey to Stratford (andthe associated international railservices)andexcellentconnectionstoStanstedandLutonAirports.

• High quality homes, countrysideand places of interest, such as theLeeValleyRegionalPark,makingtheareaanattractivelocationtoinvest,live,work,learnandvisit.

• Home to several majorinternational companies includingNews International, Tesco PLC,Merck Sharp & Dohme and VolkerFitzpatrick.

• Olympic Venue, Lee Valley WhiteWaterCentre.

… Is determined to overcome challenges:

• The constraint of London’sGreenbelt.

• TheA10presentsaphysicalbarrierthat can impact on actual andperceivedmobility.

• Town centres are under pressurewiththechangingnatureofretail.

• The area is characterised bya relatively low value and lowknowledgeeconomy.

• Pocketsofdeprivationcharacterisedby low skills within the residentpopulation.

• High levels of congestion onmaintransport routes, dispersed train stations and poor accessibility tokeycommercialsites.

• Some areas suffering from a poorqualitybuiltenvironmentandpublicrealm.

…Is presented with a number of opportunities:

• Access to the proposed Crossrail 2route will reinforce the area’sexcellent strategic location andprovideanopportunitytoestablishaninternationalrailhub.

• Several development sitesstrategically positioned along theA10corridorthatwillhelpachievethe economic growth ambitions of the Borough, the HertfordshireLocal Enterprise Partnership andthe London Stansted CambridgeConsortium.

• A dynamic local authority willingtowork in newways and providestrong strategic and community leadership.

 

To share your views or for further information contact…EconomicDevelopmentBroxbourneBoroughCouncil,Bishops’College,Churchgate,Cheshunt,HertfordshireEN89XQTelephone:01992 785621E-mail:economic.development@broxbourne.gov.uk

Ambition Broxbourne…

The next steps will be to:• DiscussAmbitionBroxbournewithour

partners • Produce and deliver an EconomicDevelopmentStrategyandactionplantoreflectdiscussionswithourpartners

• Ensure Ambition Broxbourne isreflectedandreinforcedthroughotherkey policies including in particularthe Hertfordshire Local EnterprisePartnership’s Strategy for SmartEconomicGrowth

• Ensure Ambition Broxbourne isreflectedandreinforcedinthebusinessand operational plans of partnerorganisations

• Putinplacegovernanceandperformancemanagement arrangements to provide strategic connectivity, direction and supporttodrivedelivery.

Making it happen…

…Presents the Council’s aims andproposed actions for improving economic prosperity across the Borough so that residents and businesses can thrive and contribute to creating sustainable well balancedcommunities.

…Recognises the importance ofconsidering all aspects of communitylife and champions the concept ofSmart Growth (as promoted by the Hertfordshire Local EnterprisePartnership) that embraces andresponds to the dynamic relationshipbetween the Borough’s economy anditsdiversecommunitiesandplaces.

…Cherishesthearea’seconomicheritageandwillmakesurethatthetraditionalvalues of innovation, enterprise andentrepreneurship are embedded in allaspectsofcommunitylife.

…Provides the basis for joint workingwith partners in Hertfordshire andthe London Stansted CambridgeCorridor to optimise the benefitsof collaboration and unlock the fullpotentialofthearea’sresources.

EM

1307

76

Hertford Regional College in Turnford

The Lee Valley White Water Centre in Waltham Cross

Concept ideas for proposed Broxbourne Enterprise Centre

The vision…

The strategic priorities…

To grasp the challenges and opportunities faced and unlock the full potential of Broxbourne’s assets, the Ambition Broxbourne vision is that:

By 2030 the Borough of Broxbourne willhave a thriving, vibrant and prosperous economy that is underpinned by innovation, enterpriseandentrepreneurshipwhich:• Drivesinnovationandbusinessgrowthto

provide 6,300 jobs • Focuses on attracting more knowledgebasedBlueChipcompanies

• Has a job market connected to andshapedbyyoungpeople

• Hasawelleducatedandskilledpopulationwillingandable tocompete in the localandglobaleconomy

• Shapes communities characterised byindependence and pride

• Targetssupportforthemostvulnerable• Supports knowledge driven economicdevelopment within the Borough andacross the wider area with a particularfocus on the City of London

• Creates a labour market where theeducationalinstitutions(connectedfromearlyyearstohighereducation)meetthecurrent and future needs of the economy.

To translate this vision into action, the following thematic strategic priorities and associated work streams will be pursued:

• Creating certainty for investment throughstrongleadershipthatwillputinplace critical infrastructure, a coherentandrobustpolicyframeworkandajoinedupcandoapproachtodeliver:

• A10improvementstoassist physicalconnectivity

• Inwardinvestmenttodevelop keystrategicsites

• Highspeedbroadbandtoimprove digitalconnectivity

• Highqualitypublicrealmtoincrease the attractiveness of the Borough

• Nurturing employment and enterprise through providing tailoredsupport,promotingexports,providing high quality, fit for purpose accommodation,developing key sectors and drivingeffective networks, all of which will beprovidedbydelivering:

• BroxbourneEnterpriseCentre • BroxbourneCommunityEnterprise HubNetwork

• Targetedbusinesssupport • Effectivebusinessengagement • BroxbourneBusinessCharter

• Championing learning and skills through working with employers andtrainingproviderstodeliver:

• Apprenticeshipsandtraineeships • Workplacements • BroxbourneSkillsandLearningGroup • Newmodelsofprovision

These work streams will be furtherdeveloped as part of the EconomicDevelopment Strategy’s action planningprocess.

L o n d o n

Hertfordshire

B r o x b o u r n e

O x f o r d

Cambridge

M27

M23

M20

M2M3

M4

M40

M1

A1M

M11

Broxbourne Lee Valley Enterprise Corridor (BLVEC)…

To reinforce and bring the thematicstrategicprioritiestolifeaspatialstrategicpriority has been developed around theBroxbourne Lee Valley Enterprise Corridor which will focus on creatingvibrant places across the Boroughthat meet the needs and aspirations of residents, businesses and visitors. Thisfocuses on the A10 corridor where anumberofopportunitiesexisttosupportthe delivery of Ambition Broxbournethroughthedevelopmentof:

• ParkPlaza• GreaterBrookfield• HoddesdonBusinessPark

BLVEC will provide:• AgatewaytoanddefineanewaddressforbothHertfordshireandtheLondonStanstedCambridgeCorridor

• The focus for both local businessdevelopment and inward investmentwith a particular concentration onknowledgedrivenindustries

• An opportunity to explore innovativeapproachestosettlementdevelopmentthroughchampioningtheapplicationoftheGardenVillage,GardenSuburbandGardenScienceParkconcepts.

GatwickAirport

HeathrowAirport

LutonAirport

StanstedAirport

Motorways

Key

Main seaports

GoldenTriangle

London,Stansted,Cambridge Corridor

M25

InternationalRail

L i v e r p o o l S t r e e t

ToCambridgeCambridge36miles

M25

C

A

Hoddesdon

GoffsOak

A10

ToStratford 29 minutes

by train

London

LeeValleyRegionalPark

B

ToLiverpoolStreet23 minutes by train

ToStansted24miles

Broxbourne

BLVECCorridor

Main towns

ParkPlaza

GreaterBrookfield

HoddesdonBusinessPark

BroxbourneEnterpriseCentre(proposed)

LeeValleyWhiteWaterCentre

HertfordRegionalCollege

M25

A10

Railwayline

Crossrail2(proposed)

Potentialrailhub

A

B

C

Key

Perfectly placed...

Cambridge36miles

WalthamCross

Cheshunt