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Ambition Broxbourne Job creation through innovation, enterprise and entrepreneurship
2013
The Borough of Broxbourne…… Has significant assets:• Excellentstrategiclocationabutting
London. Direct access to motorway and rail networks including a 23minutejourneytoLiverpoolStreet(and the City of London), a 29 minute journey to Stratford (andthe associated international railservices)andexcellentconnectionstoStanstedandLutonAirports.
• High quality homes, countrysideand places of interest, such as theLeeValleyRegionalPark,makingtheareaanattractivelocationtoinvest,live,work,learnandvisit.
• Home to several majorinternational companies includingNews International, Tesco PLC,Merck Sharp & Dohme and VolkerFitzpatrick.
• Olympic Venue, Lee Valley WhiteWaterCentre.
… Is determined to overcome challenges:
• The constraint of London’sGreenbelt.
• TheA10presentsaphysicalbarrierthat can impact on actual andperceivedmobility.
• Town centres are under pressurewiththechangingnatureofretail.
• The area is characterised bya relatively low value and lowknowledgeeconomy.
• Pocketsofdeprivationcharacterisedby low skills within the residentpopulation.
• High levels of congestion onmaintransport routes, dispersed train stations and poor accessibility tokeycommercialsites.
• Some areas suffering from a poorqualitybuiltenvironmentandpublicrealm.
…Is presented with a number of opportunities:
• Access to the proposed Crossrail 2route will reinforce the area’sexcellent strategic location andprovideanopportunitytoestablishaninternationalrailhub.
• Several development sitesstrategically positioned along theA10corridorthatwillhelpachievethe economic growth ambitions of the Borough, the HertfordshireLocal Enterprise Partnership andthe London Stansted CambridgeConsortium.
• A dynamic local authority willingtowork in newways and providestrong strategic and community leadership.
To share your views or for further information contact…EconomicDevelopmentBroxbourneBoroughCouncil,Bishops’College,Churchgate,Cheshunt,HertfordshireEN89XQTelephone:01992 785621E-mail:[email protected]
Ambition Broxbourne…
The next steps will be to:• DiscussAmbitionBroxbournewithour
partners • Produce and deliver an EconomicDevelopmentStrategyandactionplantoreflectdiscussionswithourpartners
• Ensure Ambition Broxbourne isreflectedandreinforcedthroughotherkey policies including in particularthe Hertfordshire Local EnterprisePartnership’s Strategy for SmartEconomicGrowth
• Ensure Ambition Broxbourne isreflectedandreinforcedinthebusinessand operational plans of partnerorganisations
• Putinplacegovernanceandperformancemanagement arrangements to provide strategic connectivity, direction and supporttodrivedelivery.
Making it happen…
…Presents the Council’s aims andproposed actions for improving economic prosperity across the Borough so that residents and businesses can thrive and contribute to creating sustainable well balancedcommunities.
…Recognises the importance ofconsidering all aspects of communitylife and champions the concept ofSmart Growth (as promoted by the Hertfordshire Local EnterprisePartnership) that embraces andresponds to the dynamic relationshipbetween the Borough’s economy anditsdiversecommunitiesandplaces.
…Cherishesthearea’seconomicheritageandwillmakesurethatthetraditionalvalues of innovation, enterprise andentrepreneurship are embedded in allaspectsofcommunitylife.
…Provides the basis for joint workingwith partners in Hertfordshire andthe London Stansted CambridgeCorridor to optimise the benefitsof collaboration and unlock the fullpotentialofthearea’sresources.
EM
1307
76
Hertford Regional College in Turnford
The Lee Valley White Water Centre in Waltham Cross
Concept ideas for proposed Broxbourne Enterprise Centre
The vision…
The strategic priorities…
To grasp the challenges and opportunities faced and unlock the full potential of Broxbourne’s assets, the Ambition Broxbourne vision is that:
By 2030 the Borough of Broxbourne willhave a thriving, vibrant and prosperous economy that is underpinned by innovation, enterpriseandentrepreneurshipwhich:• Drivesinnovationandbusinessgrowthto
provide 6,300 jobs • Focuses on attracting more knowledgebasedBlueChipcompanies
• Has a job market connected to andshapedbyyoungpeople
• Hasawelleducatedandskilledpopulationwillingandable tocompete in the localandglobaleconomy
• Shapes communities characterised byindependence and pride
• Targetssupportforthemostvulnerable• Supports knowledge driven economicdevelopment within the Borough andacross the wider area with a particularfocus on the City of London
• Creates a labour market where theeducationalinstitutions(connectedfromearlyyearstohighereducation)meetthecurrent and future needs of the economy.
To translate this vision into action, the following thematic strategic priorities and associated work streams will be pursued:
• Creating certainty for investment throughstrongleadershipthatwillputinplace critical infrastructure, a coherentandrobustpolicyframeworkandajoinedupcandoapproachtodeliver:
• A10improvementstoassist physicalconnectivity
• Inwardinvestmenttodevelop keystrategicsites
• Highspeedbroadbandtoimprove digitalconnectivity
• Highqualitypublicrealmtoincrease the attractiveness of the Borough
• Nurturing employment and enterprise through providing tailoredsupport,promotingexports,providing high quality, fit for purpose accommodation,developing key sectors and drivingeffective networks, all of which will beprovidedbydelivering:
• BroxbourneEnterpriseCentre • BroxbourneCommunityEnterprise HubNetwork
• Targetedbusinesssupport • Effectivebusinessengagement • BroxbourneBusinessCharter
• Championing learning and skills through working with employers andtrainingproviderstodeliver:
• Apprenticeshipsandtraineeships • Workplacements • BroxbourneSkillsandLearningGroup • Newmodelsofprovision
These work streams will be furtherdeveloped as part of the EconomicDevelopment Strategy’s action planningprocess.
L o n d o n
Hertfordshire
B r o x b o u r n e
O x f o r d
Cambridge
M27
M23
M20
M2M3
M4
M40
M1
A1M
M11
Broxbourne Lee Valley Enterprise Corridor (BLVEC)…
To reinforce and bring the thematicstrategicprioritiestolifeaspatialstrategicpriority has been developed around theBroxbourne Lee Valley Enterprise Corridor which will focus on creatingvibrant places across the Boroughthat meet the needs and aspirations of residents, businesses and visitors. Thisfocuses on the A10 corridor where anumberofopportunitiesexisttosupportthe delivery of Ambition Broxbournethroughthedevelopmentof:
• ParkPlaza• GreaterBrookfield• HoddesdonBusinessPark
BLVEC will provide:• AgatewaytoanddefineanewaddressforbothHertfordshireandtheLondonStanstedCambridgeCorridor
• The focus for both local businessdevelopment and inward investmentwith a particular concentration onknowledgedrivenindustries
• An opportunity to explore innovativeapproachestosettlementdevelopmentthroughchampioningtheapplicationoftheGardenVillage,GardenSuburbandGardenScienceParkconcepts.
GatwickAirport
HeathrowAirport
LutonAirport
StanstedAirport
Motorways
Key
Main seaports
GoldenTriangle
London,Stansted,Cambridge Corridor
M25
InternationalRail
L i v e r p o o l S t r e e t
ToCambridgeCambridge36miles
M25
C
A
Hoddesdon
GoffsOak
A10
ToStratford 29 minutes
by train
London
LeeValleyRegionalPark
B
ToLiverpoolStreet23 minutes by train
ToStansted24miles
Broxbourne
BLVECCorridor
Main towns
ParkPlaza
GreaterBrookfield
HoddesdonBusinessPark
BroxbourneEnterpriseCentre(proposed)
LeeValleyWhiteWaterCentre
HertfordRegionalCollege
M25
A10
Railwayline
Crossrail2(proposed)
Potentialrailhub
A
B
C
Key
Perfectly placed...
Cambridge36miles
WalthamCross
Cheshunt