© 2017 A Little Marketing Helps ALittleMarketingHelps.com
The PERFECT LANDING
A Step-by-Step Guide to Creating the
Perfect Landing Page
ALittleMarketingHelps.com© 2017 A Little Marketing Helps
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 1 – Key Word Strategy
Step 4 – Deliberate Design
Step 2 – Meaningful Offer
Step 3 – Compelling Copy
Step 6 – Test & Analyze Step 5 – Thank You Page
Perfect Landing
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 1 – Key Word Strategy
Unlock Your Potential!
Featureyour Key Words on Your Landing Page
Page URLPage TitlePage DescriptionText HeadlineFirst ParagraphLast ParagraphImages Names
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 2 – Meaningful Offer
Feature a Short and Simple Offer
Feature the Offer prominently “above the fold” and repeat it at the bottom of the page
Explain the benefits of the offer
Create two or more offers in different landing pages that address different pain points
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 3 – Compelling Copy
Headline
Consistent with the ad or
Social Media Post
Contains your key word
Is clear, concise & action-
oriented
Text Have a single-focused
message
Delete content that is not
needed
Use sub-headlines, and
numbers or bullets
Include a Call-to-Action
A “Download Button” to
access a piece of content
and/or a link/telephone
number to contact your
company directly
Feature the Call-to-Action
prominently “above the
fold” and repeat it at the
bottom of the page
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 4 – Deliberate Design
Remove the navigation menu and links
Phone number Eye catching &
relevant Picture or short video (shown to improve conversion by up to 80%)
Numbers and bullets A Form Social sharing icons
http://www.alittlemarketinghelps.com/perfect-landing-page
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 4 – Deliberate Design
Credible Content Client Testimonial Problem-Solving
Links to your Videos, Blogs, Infographics, Articles, etc.
Your company branding/logo
A link to your Website
http://www.alittlemarketinghelps.com/perfect-landing-page
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
http://www.alittlemarketinghelps.com/perfect-landing-page
You’re all set!Check your Email for your SlideShare!
Call: Chris Draeger at 1 919 672-7028Email: [email protected]
You’ve still got your visitor’s attention, make the best of it: Ask them to follow
you on Social Media Provide your contact
information Ask them to join
your mailing list Promote an offer
Thank You Page
Ask about our Free Consultation!
Step 5 – Thank You Page
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
Step 6 – Test & Analyze
By Social Media Site
Copy & Paste your Landing
Page and “SAVE AS” for
each different Social Media
Sites so you can see which
one is driving the most
traffic and new leads
By Target Audience
Create two or three different
landing pages using Key
Words and headlines that
speak directly to a specific
industry or persona e.g., HR
vs. Finance
Different Calls-to-Action
Use different phrases to
describe the same CTA
Try moving the CTA to a
different place on the
Landing Page or using a
different color or type
treatment
Test Different
Images/Types
A Video
An animated GIF
A photo
A Cartoon
KEEPCALM
AND
DO THE TESTING
© 2017 A Little Marketing Helps ALittleMarketingHelps.com
The PERFECT LANDING
A Step-by-Step Guide to Creating the
Perfect Landing Page
ALittleMarketingHelps.com© 2017 A Little Marketing Helps
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