Beyond the 5 Whys: Asking Your Way to the Right Product#prodmgmt fundamentals
selena hadzibabic | @dzishn | techfest club, jun 2015
• Selena Hadzibabic
• waterfall > agile dev > agile ux > lean product dev
• b2b sales driven startup introducing product & ux practices
• @dzishn
Martin Eriksson @MindTheProduct https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
@dzishn
vet assumptions“we should build a ________”
• how would customers use it? to achieve what?
• why is that important to them? what have they said to make you think that?
• how many of those do we have? could you put me in touch with any?
• what will it do for us? when do we need to deliver on that?
• what happens if we don’t do it?
• how could we screw it up?
@dzishn
articulate the problem
• we’re really not sure how to prioritize these features, and wish we could learn what resonates with customers before deciding
• i’m afraid this deadline is here to stay. how do we make sure we build something that matters in the time that we have?
• shoppers want to choose their samplesvsshoppers want relevant samples
@dzishn