Beyond the 5 Whys: Asking Your Way to the Right Product#prodmgmt fundamentals

selena hadzibabic | @dzishn | techfest club, jun 2015

• Selena Hadzibabic

• waterfall > agile dev > agile ux > lean product dev

• b2b sales driven startup introducing product & ux practices

• @dzishn

Martin Eriksson @MindTheProduct https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/

@dzishn

@dzishn

three things

• measure

• vet assumptions

• articulate problems

@dzishn

always measure impact

@dzishn

measure

# of customers who care: 31,415

@dzishn

measure

# of clients who care: 31

@dzishn

measure

quant & qual = what & why

@dzishn

vet assumptions and build small to prove/disprove value

@dzishn

@dzishn

vet assumptions

ideabusiness goalscustomer needs

@dzishn

vet assumptions

ideabusiness goalscustomer needs

@dzishn

vet assumptions“we should build a ________”

• how would customers use it? to achieve what?

• why is that important to them? what have they said to make you think that?

• how many of those do we have? could you put me in touch with any?

• what will it do for us? when do we need to deliver on that?

• what happens if we don’t do it?

• how could we screw it up?

@dzishn

articulate the problem

@dzishn

articulate the problem

• we’re really not sure how to prioritize these features, and wish we could learn what resonates with customers before deciding

• i’m afraid this deadline is here to stay. how do we make sure we build something that matters in the time that we have?

• shoppers want to choose their samplesvsshoppers want relevant samples

@dzishn

selena hadzibabic @dzishn

techfest club, jun 2015