6666ways to waste money ways to waste money ways to waste money ways to waste money
on on on on
AdvertisingAdvertisingAdvertisingAdvertising
Speaking to
people
NOT
Talking to
them
1
Committing
your entire
marketing
budget to mass
media only
because
you’ve always
done so!
2
Burning
money on
newspaper
ads
that
don’t even
break the
clutter3
Targeting
people
outside the
relevant
geographies
4
Paying for
irrelevant
search terms
in PPC
(Pay Per Click)
advertising 5
A Visit to your
homepage is
the only call
to action for
PPC campaign 6
So,
Be where your customers are
Talk to your customers
Have call to action
&
Get Noticed
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