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Presentation for the Florida SBDC. Presented 1/22/14. Emphasizes the steps to take in order to make traditional advertising effective. Why do some small businesses flourish with their marketing efforts and others flop?
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2 KEY INGREDIENTS
1. PLANNING
1. RELEVANT
MESSAGE
Networking
Online Presence
Branding/Identity
Marketing Plan
Traditional
Advertising
MARKETING PLAN
• WHAT ARE YOUR BUSINESS GOALS?
• WHO IS YOUR COMPETITION?
• WHO IS YOUR TARGET MARKET?
• AGE, INCOME, LOCATION
• DETERMINE MARKETING BUDGET!
BRANDING
#1: LOGO
• BUSINESS CARDS
• LITERATURE
• SIGNAGE
LOGO DESIGN
What not to do with your logo!
“Mega Flicks”
Satellite Company
4 LOGO DESIGN TIPS
1. KNOW YOUR AUDIENCE.
2. RELEVANT
3. BILLBOARD TEST
4. AVOID TRENDS.
STAY TIMELESS.
SIGN TIPS
SBA says:
Signs are the most effective, yet least expensive,
form of advertising for the small business.
1.Know the sign codes
2.Determine your budget
3.Contact a good sign company
If you don’t have a store front, or if you want to add more
visibility. Consider a vehicle wrap.
Another option for mobile visibility.
ONLINE PRESENCE
• A WEBSITE?
• SOCIAL MEDIA?
• EMAIL MARKETING?
Do you have the following:
……………Is it effective?
NETWORKING
• NETWORKING ORGANIZATIONS, TRADE ORGANIZATIONS,
COMMUNITY ORGANIZATIONS, CHAMBERS OF COMMERCE
TRADITIONAL MARKETING
• OUTDOOR ADVERTISING
• RADIO
• TELEVISION
• ONLINE
• DIRECT MAIL
• PRINT (NEWSPAPERS, MAGAZINES, ETC)
Q: What’s the best Traditional Marketing program?
A:It depends. See marketing plan.
FREE MARKETING IDEAS.
SOCIAL MEDIA
Generate or Clean up
Customer Lists
MARKET YOUR INVOICES
20% OFF
COUPON!
Places. Analytics.
