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CASE :

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. Alfred D Chandler, Strategy and Structure-

. . - Kenneth Andrews, The Concept of Strategy

. . - Kenichi Ohmae, The Mind of the Strategies

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(competitive parity) : (competitive disadvantage) : 2. : ? Economic Value = A ? vs 3. (+, -, O), , 4. (accounting performance) (accounting ratio)(profitability) : (liquidity ratios) : (leverage ratios) : ( ) (activity ratio) : 4. case

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