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전략경영. 01. 전략과 전략경영과정은 무엇인가 ?. 학습 목표. 전략의 개념 전 략 경영과정 경쟁우위와 경제적 가치창출 경 쟁 우위 2 가지 측정방법 부상하 는 전략과 의도된 전략 고위경영자 만 전략이 필요한가 ?. CASE : 음악 다운로드. 음악파일 공유 웹사이트 불법 다운로드 (40 배 ) 소송. 합법적인 다운로드. 1 위 : 아이튠 (88%) eMusic (10%) 소니 BMG 뮤직패스 (5%). CASE : 음악 다운로드. 아이튠의 성공비결. - PowerPoint PPT Presentation
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