5 Star Market - 561-266-4875
Becoming a 5 Star Company
Companies with Most 5 Star Reviews
Are the Market Leaders in Your Industry
Reviews will Make You A Fortune or Cost You One!
5 Star Market - 561-266-4875
New Marketing In Todays World Is Review Marketing Because Reviews
Are Trusted!
72% of consumers trust online reviews as much as recommendations from friends and family
Note: It is Illegal to post phony reviews or reviews by proxy (we won’t do it)
Source: Anderson, M. “Local Consumer Review Survey.” 2012; Available from: http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152.
5 Star Market - 561-266-4875
Reviews Are Influential
4 out of 5 consumers reverse their purchase decision based on negative
online reviews.
Note: Contrary to what scammers say Negative reviews cannot be removed!Source: “Online Influence Trend Tracker.” Cone Communications, 2011; Available from:
http://www.conecomm.com/2011coneonlineinfluencetrendtracker.
5 Star Market - 561-266-4875
Almost Everyone Reads Reviews
Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time.
Source: “Poll: 93% of Respondents Check Reviews Before Dining or Shopping.” Street Fight, 2012; Available from: http://streetfightmag.com/2012/09/05/poll-93-of-respondents-check-reviews-before-dining-or-shopping/.
5 Star Market - 561-266-4875
• 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.CompUSA and an iPerception - June 2010
• 71% of online shoppers read reviews, making it the most widely read consumer-generated content.Forrester - January 2010
• 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.CompUSA and an iPerception - June 2010
• 71% of online shoppers read reviews, making it the most widely read consumer-generated content.Forrester - January 2010
The Importance Of Reviews
5 Star Market - 561-266-4875
• 90% of unhappy clients will not do business with the same company again.Rate Point - January 2010
• 95% of unhappy customers will return if an issue is resolved quickly and efficiently.National Association of Retail Marketing Services - January 2010
The Importance of Reviews Online
5 Star Market - 561-266-4875
• When asked how much they would be willing to pay for a service based on the quality of the service, consumers were willing to pay up to 99% more for an Excellent (5 star) rating than for a Good (4 star rating), depending on the product category.Kelsey Group - October 2007
WOW!!!
5 Star Reviews = Customer Trust
5 Star Market - 561-266-4875
Solution: A “Review Funnel”
5 Star Market - 561-266-4875
• Ask and remind customers to share their experience online, to please forward negative ones directly to you (not online)
• Drive customers to a destination designed to convert them into reviewers
• Guide each reviewer through selecting the best review site and completing a review
How a Review Funnel Works
5 Star Market - 561-266-4875
5 Star Market - 561-266-4875
5 Star Market - 561-266-4875
5 Star Market - 561-266-4875
Monitor Results – Respond to Reviews