5 // 10 // 155 minutes // 10 tools // 15 tips
2 DEFINITIONS
SUBJECTSUsually nouns, these are major topic areas such as:
Condition names (e.g. “heart disease”)Treatment names (e.g. “prednisone”)
Hospitals (e.g. “johns hopkins”)Organizations (e.g. “nih” or “webmd”)
FACETSSpecific areas of interest within subjects. For example:
symptoms of a conditionside effects of a treatment
address of a hospitalnews about an organization
AUTO-COMPLETE http://www.google.com/
What facets do people care about for a given condition?
AUTO-COMPLETE http://www.google.com/
What facets do people care about for a given treatment?
Ubersuggest http://ubersuggest.org/
How do I get a quick list of popular condition names?
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2
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Ubersuggest http://ubersuggest.org/
How do I get a quick list of popular condition names?
Suggested conditions Full list in order
Ubersuggest http://ubersuggest.org/
How do I get a quick list of popular treatment names?
Suggested treatments Full list in order
Related Searches http://www.google.com/
What words are highly related to a word I care about?
Trellian http://www.keyworddiscovery.com/directory/
How do I research keywords for a subject category?
Alexa Search Analytics http://www.alexa.com/
How do I view trending keywords for a website?
Alexa Search Analytics http://www.alexa.com/
How do I view high impact keywords for a website?
Google Trends http://www.google.com/trends/
How can I see the cyclical nature of a keyword?
Google Trends http://www.google.com/trends/
How do I choose between synonyms?
Google Trends http://www.google.com/trends/
How do I find regional differences in interest for a topic?
Correlate http://www.google.com/trends/correlate/
What words highly correlate with a word I care about?
Google Sktool http://www.google.com/sktool/
How do I estimate monthly search volume for keywords?
1 – Choose keyword
2 – Choose category 3 – Enable this feature
4 – Choose “Broad”
US Only
SEMrush http://www.semrush.com/
What keywords drive traffic to my competitors?
SEOBook http://tools.seobook.com/general/keyword-density/
How do I get a list of important words used on a page?
SEOBook http://tools.seobook.com/general/keyword-density/
How do I get a list of important words used on a page?
Thank You!Myron Rosmarin
[email protected] http://on.fb.me/rosmarin-seo
http://www.linkedin.com/in/myronrosmarin