5 // 10 // 155 minutes // 10 tools // 15 tips

2 DEFINITIONS

SUBJECTSUsually nouns, these are major topic areas such as:

Condition names (e.g. “heart disease”)Treatment names (e.g. “prednisone”)

Hospitals (e.g. “johns hopkins”)Organizations (e.g. “nih” or “webmd”)

FACETSSpecific areas of interest within subjects. For example:

symptoms of a conditionside effects of a treatment

address of a hospitalnews about an organization

AUTO-COMPLETE http://www.google.com/

What facets do people care about for a given condition?

AUTO-COMPLETE http://www.google.com/

What facets do people care about for a given treatment?

Ubersuggest http://ubersuggest.org/

How do I get a quick list of popular condition names?

1

2

3

Ubersuggest http://ubersuggest.org/

How do I get a quick list of popular condition names?

Suggested conditions Full list in order

Ubersuggest http://ubersuggest.org/

How do I get a quick list of popular treatment names?

Suggested treatments Full list in order

Related Searches http://www.google.com/

What words are highly related to a word I care about?

Trellian http://www.keyworddiscovery.com/directory/

How do I research keywords for a subject category?

Alexa Search Analytics http://www.alexa.com/

How do I view trending keywords for a website?

Alexa Search Analytics http://www.alexa.com/

How do I view high impact keywords for a website?

Google Trends http://www.google.com/trends/

How can I see the cyclical nature of a keyword?

Google Trends http://www.google.com/trends/

How do I choose between synonyms?

Google Trends http://www.google.com/trends/

How do I find regional differences in interest for a topic?

Correlate http://www.google.com/trends/correlate/

What words highly correlate with a word I care about?

Google Sktool http://www.google.com/sktool/

How do I estimate monthly search volume for keywords?

1 – Choose keyword

2 – Choose category 3 – Enable this feature

4 – Choose “Broad”

US Only

SEMrush http://www.semrush.com/

What keywords drive traffic to my competitors?

SEOBook http://tools.seobook.com/general/keyword-density/

How do I get a list of important words used on a page?

SEOBook http://tools.seobook.com/general/keyword-density/

How do I get a list of important words used on a page?

Thank You!Myron Rosmarin

Myron@Rosmarin.co http://on.fb.me/rosmarin-seo

http://www.linkedin.com/in/myronrosmarin