• Define Audience• Messaging Goals• Content Across the Lifecycle• Share, Promote, Engage
EXAMPLE OF TARGET AUDIENCE PROFILE
25 – 44 YEAR OLDS
SOME COLLEGE
OR HIGHER
URBAN, NORTHEAST
SINGLE, UNMARRIED
TECH EARLY
ADOPTER
SOCIAL MEDIA
AUTHORITY
25 – 44 YEAR OLDS
SOME COLLEGE
OR HIGHER
TECH EARLY
ADOPTER
This is the time to introduce new audiences to your brand and gain credibility
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FREE Educational Collateral
Call to action about educational collateral
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YOUR BRAND
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• Knowledge base/FAQs• Tutorials and How-Tos• Usage Ideas• New Feature/Product
Upgrade • Emails
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SEGMENTED CONTENTONLY MASS MESSAGING
PRESENT IN VARIED CONTEXTREPEATING SAME MESSAGES
PRESENTS HONEST DEPICTIONMISREPRESENTS FOR CLICKS
GENUINE CONVERSATION/REWARD ENGAGEMENT
INCONSISTENT OR NONEXISTANT
• Know your audience and their needs
• Find overlap between needs and goals where you can provide value
• Consider all stages of the sales cycle
• Take advantage of PR, social, and search to share your content
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