28 – 30.8.2012Shanghai New International Expo CentrePudong, Shanghai, China
www.intertextilehome.com
Autumn EditionShaping tomorrow‘s living
China’s key import and export industry platform• Nearly 1,200 home textile brands and suppliers worldwide• More than 41,000 professional buyers• An established brand since 1999
Thriving China market drives business opportunities forwardChina’s economic environment and government policies have accelerated import growth by more than 30% during the first eight months of 2011. Policies include:
• Tariff reduction for textile products as well as 32 other commodities
• Preferential tax and finance policies that boost import trade
• The gradual appreciation of RMB and the slow down of exports in China
Target specific buyer groups and raise brand profile by exhibiting at:• One of the country / region pavilions highlighting
products made in Italy, Korea, Greece, Pakistan, Spain, Taiwan, Turkey…
• European zone • Bedding and towelling zone • Decorative fabrics zone • Window, wall and interior decoration zone • Outdoor textile products zone • Designer’s Studio
Gain access to thousands of decision makers across the industry supply chain:• Wholesalers & distributors• Manufacturers• Designers & interior designers• Trading companies• Retailers, supermarkets & chain stores
“I can see tremendous opportunities in China, consumers are changing their buying habits from low-end to high-end imported home items.”Mr Osman Nuri Canik from Uludag Exporter’s Association (UIB), Turkey
www.intertextilehome.com
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11Fair factsDate28 – 30 August 2012
VenueShanghai New International Expo CentrePudong, Shanghai, China
Participation detailsStandard boothUSD 270/sqm (minimum 12sqm)
Designer’s Studio boothUSD 270/sqm (minimum 12sqm)
Raw spaceUSD 230/sqm (minimum 36sqm)
AdmissionTrade visitors only, free of chargePersons under 18 will not be admitted
Sponsor China National Textile & Apparel Council
OrganisersThe Sub-Council of Textile Industry, CCPITChina Home Textile Association (CHTA)Messe Frankfurt (HK) Ltd
ContactMesse Frankfurt (HK) LtdMr Horace Leung / Mr Alex TianTel: (852) 2238 9902 / 2230 9221Fax: (852) 2598 [email protected]@hongkong.messefrankfurt.comwww.intertextilehome.com
Find the perfect Heimtextil events for youHeimtextilFrankfurt, Germany11 – 14 January 2012
Intertextile Shanghai Home Textiles – Spring EditionShanghai, China29 February – 2 March 2012
Intertextile Guangzhou Hometextile ChinaGuangzhou, China18 – 21 March 2012
Interior Lifestyle Tokyo / Heimtextil JapanTokyo, Japan6 – 8 June 2012
Home Textiles SourcingNew York, USA24 – 26 July 2012
Heimtextil RussiaMoscow, Russia26 – 28 September 2012
IFFT Interiorlifestyle LivingTokyo, Japan17 – 19 October 2012
2011 Show Review
2011 Hall PlanExhibition space: 126,500 sqm, 11 halls
Exhibitor Profile• 1,159 exhibitors from 27 countries and regions, s13% from 2010 • 880 (76%) domestic exhibitors • 279 (24%) international exhibitors
Exhibitor breakdown by country / region
Australia
Canada
USA
Bangladesh
China
Korea (Pavilion)
Japan
Taiwan (Pavilion)
Hong Kong
Thailand
Indonesia
Saudi Arabia
Pakistan (Pavilion)
India
Austria
Germany
Denmark
The Netherlands
Belgium
UK
Portugal
Spain (Pavilion)
France
Switzerland
Italy (Pavilion)
Greece (Pavilion)
Turkey (Pavilion)
Nearly 70% of exhibitors would like to join the 2012 fair!
Exhibitor Profile
“We believe that the luxury market in China will continue to grow, especially after the implementation of the 12th Five Year Plan and this fair is a key platform to find those potential customers.”Ms Viviana Saccaro from Enzo degli Angiuoni, Italy
To get orders
To make new business contacts
To strengthen existing business contacts
To promote company‘s new products
To look for an agent
To enhance company image
Understand company‘s market positioning
0 20 40 60 80 100
n Satisfied to fairly satisfied n Not satisfied
Exhibitor breakdown by objectives
Buyer quantity
Buyer quality
Able to meet target buyers
Overall atmosphere
Organiser‘s service
Overall show quality
0 20 40 60 80 100
n Satisfied to fairly satisfied n Not satisfied
Exhibitor satisfaction
Buyer Profile • 41,018 buyers from 107 countries and regions, s6% from 2010• 34,874 (85%) domestic buyers • 6,144 (15%) international buyers including international companies located in China
Buyer satisfaction
98.7 Satisfied to fairly satisfied 1.3% Not satisfied
98.7%
1.3%
Bed linens, blankets & bedding products 27.4%Curtain fabrics 23.2%Window screening fabrics 14.8%Upholstery – furniture fabrics 11.8%Upholstery accessories (Tapestries) 10.3%Curtain Accessories (Tassels & Trimmings) 10.1%Terry & towelling products & bath mat 9.9%Curtain fine products 9.4%Futons – Down products, silk & quilt 9.3%Cushion 9.0%Mattresses, mattress protectors & pads 8.6%Pillow, memory foam 8.5%Upholstery – furniture leather 8.2%Wall covering products & accessories 6.3%Sun-protection systems (Sunshade, roman, venetian blind) 6.0%Baby bedding 5.7%Other bedding products 5.6%Curtain accessories (curtain track, rod & motor) 5.2%
0 5 10 15 20 25
Buyer breakdown by product interest*
*Total percentage is more than 100 due to multiple entries.
Countries / regions1 Greater China2 Korea 3 Japan 4 United States 5 Russia 6 India 7 Thailand 8 Australia 9 Italy 10 Turkey
“Messe Frankfurt is always good at identifying favourable market segments for industry professionals. For me, this fair is the place to meet the right people.” Mr Alan Kennedy, Senior Vice President for Westpoint Home, the US
Buyer Profile
Top Ten
Home textile manufacturer 13.3% Designer / interior design 12.1%Wholesaler / distributor 12.1%Trading company 9.4%Import & export corporation 8% Retailer / supermarket / chain store 7.7% Agent 5.6% Architect 5.4%Furniture manufacturer 4.6% Contract business 4.2%
0 2 4 6 8 10 12
Buyer breakdown by business nature
Informative fringe programme
Trends areaInternational as well as Chinese trend areas were set up in Hall W1 and W3 to interpret international and China home textile trends for 2012. The Intangible Cultural Heritage zone in Hall W4 presented traditional home textile designs from China.
Seminars and forumsLeading trend forecasters from France, Italy, Japan and the UK led a series of trend seminars including:
• Decors and atmosphere trends 2012-2013 by Nelly Rodi, (NellyRodiTM Agency)
• Realistic and fashion forward – Elaboration of textile design process from idea to product by Gobetti Davide, (Concept Style Fashion Project Group)
• Lovely Reform Plan by Sachiko Inoue, (I.S. Planning)
• Heimtextil Trends 2011/2012 by Chris Sanderson, (The Future Laboratory)
In addition, the Trade Development Authority of Pakistan hosted a Pak-China Business Forum at the second day of the show with government representatives, trade associations and industry leaders.
International brand presentationJE Corporate Shanghai hosted a brand launching event at the trend area in Hall W1. Ten home textile brands including NK Home and Telene Casa from Italy as well as Lober from Spain launched new products.
Buyer Promotion 2011
VIP buyersVIP buyers from 10 countries and regions were invited including:• Major market players from Beijing, Shandong and Zhejiang, China• BALS Corporation from Japan (Representing chain store Franc Franc)• Laura Ashley from the UK• Loucas & Christos Constantinou Ltd from Cyprus• Sears Holdings from the US• Togas from Russia and more...
Buyer delegationsDelegation groups represented 12 countries and regions including:• A delegation of sourcing managers from Eastern, Southern and Northeastern
China formed by the China Commerce Association for General Merchandise• Home Fashion Products Association (HFPA) from the US• Project China – Europe Textile Alliance (C.E.T.A.)• Sistema Moda Italia from Italy• Taiwan Weaving Industrial Association • Thailand Textile Institute (THTI) and more...
Business match-making programme held on-site paired buyers and exhibitors with similar requirements. Westpoint from the US and Imatex from Italy successfully found new buyers by taking part in this programme.