Advertising & Event PLANNING
GUIDE
2016
Parenteral Drug Association
www.pda.org
WelcomeWelcome to the 2016 PDA Advertising & Event Planning Guide! Here you will find a broad range of advertising, exhibit and sponsorship opportunities – both tried and true and brand new – to help you make the most of your investment with PDA.
For 70 years, PDA has been recognized as the leading authority connecting people, science and regulation®. As a result, our conferences, workshops and courses attract the most influential players in the market – key decision makers with purchasing power! By exhibiting at or sponsoring a PDA event, you position your product, services and executives in front of major industry leaders.
And, our more than 10,000 members and other industry professionals turn to our website to access our well-respected technical and professional resources, providing you with direct exposure to the people you need to reach within the field.
What will your company gain from exhibiting at or sponsoring a PDA event? The opportunity to forge relationships and network with a highly relevant senior audience; a forum to generate new, high-quality leads and expand your business pipeline; a mechanism to differentiate yourself from your competition; and a platform to launch new products and drive interest in your company.
Print ads in the PDA Letter and web ads in the weekly PDA Connector e-newsletter and on the PDA Journal website deliver broad exposure to our global network of pharmaceutical professionals engaged in the industry and seeking information on the latest news and trends. Utilize any or all of these options to get your message in front of the right audience!
Take a look at all the options we have to offer. Choose from print and electronic advertising – including our newest addition, electronic advertising on the updated PDA Letter website – meeting exhibition and sponsorship.
Make 2016 your best year yet. Set the stage to increase your brand recognition and promote your product and service offerings to the ”Who’s Who” in bio/pharmaceutical manufacturing by getting started today.
I look forward to hearing from you.
David HallVice President, SalesP: +1 (301) 760-7373C: +1 (240) 688-4405E: [email protected]
PDA MEMBER BREAKDOWN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PRODUCT PORTFOLIO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXHIBIT AND SPONSOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PRINT ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ONLINE ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EMAIL ADVERTISING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ONLINE CONSULTING SERVICES AND SUPPLIER DIRECTORY/PDA ONLINE CAREER CENTER . . . . . . . . . . . . . . . . . . . . . . .
ADVERTISING POLICY/GUIDELINES FOR ADVERTISING COPY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PDA CONTACTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contents
”The PDA/FDA Conference is invaluable as part of the trade shows that Novatek
attends, and PDA does a great job overall in promoting
collaboration in the industry.”
Ilona Endisch, Associate Director, Product Innovations North America,
Novatek International
468101214161718
PDA boasts a 70-year history as a leading global provider of science, regulatory information and education for the pharmaceutical and biopharmaceutical community, supported by its Global Headquarters in Bethesda, Maryland, and European office located in Berlin, Germany. An association of more than 10,000 members strong, PDA has 24 chapters and members in 76 countries around the world. It is governed by a 17-member volunteer Board of Directors.
PDA Mem
ber Breakdown
MEMBERS PER REGION
NORTH AMERICA
6,233
CENTRAL/SOUTH AMERICA
110AFRICA
27
EUROPE
1,974
MIDDLE EAST
180
ASIA-PACIFIC
1,523
4
More than
70%of PDA members recommend, authorize
the purchase of or make purchase decisions regarding products and/or
services for their companies
20+ years
0
10
20
30
40
50
60
38%
of PDA’s members hold a senior leadership role
Quality Systems 51%
Biotech 50%
Quality Risk Management 50%
Process Validation 43%
Microbiology/Environmental Monitoring 43%
Regulatory Affairs 38%
Inspection Trends 36%Technology Transfer 34%
Packaging Science, Container Development 30%
Pharmaceutical Water Systems 27%
Lyophilization 26%
Facilities and Engineering 26%
Filtration 25%
Prefilled Syringes 25%
Vaccines 24%
Combination Products 21%
Pharmaceutical Cold Chain 20%
Visual Inspection of Parenterals 20%
Supply Chain Management 20%
Clinical Trial Materials 19%
Flexible Container 18%
64%AREAS OF WORK
YEARS IN INDUSTRY
4-9 years
1-3 years
1 year
0
10
20
30
40
50
60
010
2030
4050
60
010
2030
4050
60
10+ years
0 10 20 30 40 50 60
42%
14%
4%
2%
35% 22% 7%JOB POSITION
Director, Vice President or Department/Sector Head
Manager, Leader or Supervisor
Executive, Chairman, President or CEO
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Through our integrated advertising options, PDA can connect you with an engaged audience of professionals working in the bio/pharmaceutical manufacturing industry and deliver just the quality leads you need to achieve your business goals!
EXHIBIT AND SPONSORNetwork, collect intelligence and forge key relationships! PDA holds nearly two dozen global conferences and workshops annually, providing unparalleled access to industry leaders and influencers. With multiple refreshment breaks, networking sessions and exhibitor roundtable luncheons, exhibiting at and/or sponsoring a PDA event provides an excellent platform to showcase your company’s products and services.
PRINT ADVERTISINGThe PDA Letter is PDA’s premier membership publication. With interviews, case studies and articles by industry leaders and experts, this well-read publication is a primary communication vehicle to keep PDA members up to date on the industry. The PDA Letter is published 10 times a year and mailed to more than 10,000 members worldwide. Each issue is also uploaded to the PDA website – so your ad gets twice the visibility. And, the new online PDA Letter experience offers enhanced viewing features and new targeted advertising options.
ONLINE ADVERTISINGBanner ads are one of the most cost-effective advertising methods as they can increase product awareness and deliver targeted messages to the right group at just the right moment in time. Reach PDA’s global audience on the world’s most accessible platform – the web. Get in front of the right audience with high-visibility advertising on some of PDA’s most-visited web pages. Choose from a variety of sizes:
Standard Banner (468 x 60 px) Half Banner (234 x 60 px) Boombox (125 x 125 px) Square (250 x 250 px) Rectangle (180 x 150 px) Large Leaderboard (800 x 100 px)
Product Portfolio
6
EMAIL ADVERTISING The PDA Connector, PDA’s weekly e-Newsletter, is delivered to the inboxes of nearly 27,000 industry professionals and regulators worldwide. Each issue of the PDA Connector contains updates on PDA activities and events as well as hot topics in the regulatory arena. All ads are given a prime location on the right rail and do not rotate with other ads, providing maximum visibility and driving traffic to your website.
The PDA Journal of Pharmaceutical Science and Technology is a leading resource for applied, peer-reviewed science and technology relevant to the pharmaceutical and biopharmaceutical industry. The Journal is published six times a year with a circulation of 10,000. Each issue is distributed electronically and highlights content within the current issue. Ads are given a prime location and do not rotate with other ads.
ONLINE CONSULTING SERVICES AND SUPPLIER DIRECTORYCompetition among businesses and suppliers is more aggressive than ever. Make sure you stand out by listing your company in PDA’s Consulting Services and Supplier Directory.
PDA ONLINE CAREER CENTER PDA’s Online Career Center is an interactive tool connecting potential industry employers and candidates. Recruit the right personnel by posting an available position on PDA’s Career Center.
”PDA brings together industry professionals dedicated to providing safe and effective medicine to patients - exactly the people we want reach.” 2015 PDA Annual Meeting Exhibitor
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• One Booth Package**• Official Sponsor with Company Logo on
Hotel Key Cards• 2 banner ads/links in PDA Connector email• 1 Full-Page color ad in Exhibit Guide• Recognition on Conference website• Prominent signage with Company Logo
during the event• Company Logo included in emails
promoting the Conference• Prominent recognition in Exhibit Guide• Recognition in Plenary Session
• One Booth Package**• Official Sponsor with Company Logo
on Conference Pen• Half-Page color ad in Exhibit Guide• Recognition on Conference website• Prominent signage with Company Logo
during the event• Company Logo included in emails
promoting the Conference• Prominent recognition in Exhibit Guide• Recognition in Plenary Session
* Packages shown do not represent all available options and are subject to change depending on the meeting. For more details on sponsorship opportunities, contact David Hall at +1 (240) 688-4405 or [email protected].
** A Booth Package includes a 10’x10’ booth or 6’x2’ tabletop and one full conference pass, one exhibit-only pass, and a free listing in the Exhibit Guide and on the event web page.
PDA’s wide variety of exhibit and sponsorship options will give your company unsurpassed access to the industry’s “movers and shakers.” Our conferences and workshops draw a large global audience − exhibiting at or sponsoring one of our events will open new doors for your business, increase your brand’s visibility, allow you to showcase new products and services and engage with highly qualified leads. Find the conference or workshop that’s right for you, and then schedule a meeting with a member of our Sales team to create the sponsorship and exhibition package that best suits your business goals.
Exhibit and Sponsor
SAMPLE SPONSOR PACKAGES*
DIAMOND PACKAGE
GOLD PACKAGE
PLATINUM PACKAGE
SILVER PACKAGE
• One Booth Package**• Official Sponsor with Company Logo on Conference Tote Bag• 4 banner ads/links in PDA Connector email• 1 Full-Page color ad in Exhibit Guide• Recognition on Conference website• Prominent signage with Company Logo during the event• Company Logo included in emails promoting the Conference• Prominent recognition in Exhibit Guide• Recognition in Plenary Session
• One Booth Package**• Co-Sponsor of Lunch – First Day• Half-Page color ad in Exhibit Guide• Recognition on Conference website• Prominent signage with Company Logo
during the event• Company Logo included in emails
promoting the Conference• Prominent recognition in Exhibit Guide• Recognition in Plenary Session
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DATES EVENT LOCATIONFEBRUARY 23-24 Pharmaceutical Microbiology Conference Berlin, Germany
MARCH 14-16 2016 PDA Annual Meeting San Antonio, TX
MARCH 16-17 Preparing for the Next Generation of Regulatory Inspections: A 2016 PDA Manufacturing Science Workshop San Antonio, TX
APRIL 12-13 Parenteral Packaging Conference Venice, Italy
APRIL 19-20 2016 PDA Data Integrity Workshop London, England
APRIL 19-20 2016 PDA Annex 1 Workshop San Diego, CA
MAY 18 2016 PDA Visual Inspection Interest Group Workshop Bethesda, MD
MAY 30-JUNE 1 2016 PDA Annex 1 Workshop Berlin, Germany
JUNE 7-8 Advanced Therapy Medicinal Products Berlin, Germany
JUNE 20-21 2016 PDA Biosimilars Conference Baltimore, MD
JUNE 28-29 1st PDA Europe Annual Meeting Berlin, Germany
SEPTEMBER 12-14 2016 PDA/FDA Joint Regulatory Conference Washington, DC
SEPTEMBER 14-15 2016 PDA Data Integrity Workshop Washington, DC
SEPTEMBER 20-21 9th Workshop of Monoclonal Antibodies Rome, Italy
SEPTEMBER 27-28 Pharmaceutical Freeze Drying Technology Strasbourg, France
OCTOBER 5-6 2016 PDA Annex 1 Workshop Dublin, Ireland
OCTOBER 11-12 2016 Pharmaceutical Cold & Supply Chain Logistics Amsterdam, The Netherlands
OCTOBER 17-18 2016 PDA Universe of Pre-filled Syringes and Injection Devices Huntington Beach, CA
OCTOBER 19 2016 PDA Combination Products Workshop Huntington Beach, CA
OCTOBER 24-26 11th Annual PDA Global Conference on Pharmaceutical Microbiology Arlington, VA
OCTOBER 25-26 Visual Inspection Forum Berlin, Germany
OCTOBER 26-27 2016 PDA Annex 1 Workshop Arlington, VA
NOVEMBER 3-4 2016 PDA Outsourcing/CMO Conference Washington, DC
NOVEMBER 8-9 2016 PDA Data Integrity Workshop Berlin, Germany
NOVEMBER 15-16 Outsourcing & Contract Manufacturing TBD
DECEMBER 7-8 2016 PDA Data Integrity Workshop San Diego, CA
• One Booth Package**• Official Sponsor with Company Logo on Conference Tote Bag• 4 banner ads/links in PDA Connector email• 1 Full-Page color ad in Exhibit Guide• Recognition on Conference website• Prominent signage with Company Logo during the event• Company Logo included in emails promoting the Conference• Prominent recognition in Exhibit Guide• Recognition in Plenary Session
CURRENT AS OF 12/1/2015
2016 PDA EXHIBIT AND SPONSORSHIP CALENDAR
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PDA LETTER PRINT ADVERTISING 2016 PDA Letter Editorial Calendar
MONTH ISSUE THEME AD MATERIAL DUE
January Post-Approval Changes December 11, 2015
February Aging FacilitiesPDA Annual Meeting Show Issue January 14, 2016
March Innovative Manufacturing Technology February 18, 2016
April Viral Clearance March 11, 2016
May Advancements in Vaccines Production April 15, 2016
June Sterile Processing/Environmental Monitoring May 13, 2016
July/AugustData IntegrityPDA/FDA Joint Regulatory Conference Show Issue
June 27, 2016
September Pre-filled Syringes/MicrobiologyPDA Microbiology Show Issue August 15, 2016
October Outsourcing/CMOPDA Outsourcing/CMO Conference Show Issue September 15, 2016
November/December Globalization of the Pharmaceutical Industry October 24, 2016
Send ad materials by the due date to Alison Caballero, [email protected].
Print Advertising
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PREFERRED POSITIONS: Inside Front Cover +$300 Facing Table of Contents +$300With Cover Story +$250 Page Three +$300Inside Back Cover +$250 Back Cover +$800 Insert Your Flyer or Trifold Brochure +$3,000
PDA LETTER PRICING AND AD SIZES FREQUENCY RATE
1x $4,620
3x $4,410
6x $4,095
10x $3,675 Width 8.5” Height 11”
FREQUENCY RATE
1x $4,095
3x $3,885
6x $3,570
10x $3,150 Width 4.25” Height 11”
FREQUENCY RATE
1x $4,095
3x $3,885
6x $3,570
10x $3,150 Width 5.5” Height 8.5”
FREQUENCY RATE
1x $2,730
3x $2,520
6x $2,205
10x $1,785 Width 4.25” Height 5.5”
FREQUENCY RATE
1x $3,360
3x $3,150
6x $2,835
10x $2,415 Width 5.5” Height 5.5”
FREQUENCY RATE
1x $3,360
3x $3,150
6x $2,835
10x $2,415 Width 2.8” Height 11”
FREQUENCY RATE
1x $840
3x $790
6x $630
10x $525 Width 4.25” Height 2.25”
FREQUENCY RATE
1x $4,095
3x $3,885
6x $3,570
10x $3,150 Width 8.5” Height 5.5”
Crop Marks0.125” Bleed
ONE THIRD PAGE
SQUARE
HALF PAGEHORIZONTAL
FULL PAGE
HALFPAGE
ISLAND
HALFPAGE
VERTICAL
ONE THIRDPAGE
VERTICAL
ONE TENTH PAGE
QUARTER PAGE
MATERIAL SPECIFICATIONS Trim SizeRegardless of ad size the ad must include 0.125” bleed area on all four sides and crop marks
Electronic FilesAds must be submitted electronically in press-ready, high-resolution PDF (Adobe Acrobat) files. They must be at least 300 dpi with all fonts and graphics embedded. If submitting native files, all graphics and fonts are to be collected and packaged with the original InDesign or QuarkXpress file. No other file formats are to be submitted. Inclusion of hard copy color proofs is recommended.
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234 x 60 px
180 x 150 px
SECONDARY PAGE
125 x 125 px
125 x 125 px
HOMEPAGE
ONLINE ADVERTISINGWeb Page-based Advertising Options
PDA.org and Store.pda.org
PAGE AD SPECIFICATIONS SIZE AVERAGE PAGE
VIEWS PER MONTH PRICE
Homepage Boombox 125 x 125 px 18,450 $2,500/month
SECONDARY PAGESNew Technical Report Product Page Standard Banner 468 x 60 px 4,500 $2,500/month
PDA Technical Report Portal Rectangle Half Banner
180 x 150 px 234 x 60 px 3,150 $1,500/month
Global Calendar Half Banner 234 x 60 px 2,250 $1,500/monthWestern Hemisphere Events Half Banner 234 x 60 px 2,100 $1,500/monthMember Login Half Banner 234 x 60 px 1,800 $1,500/monthMember Benefits Half Banner 234 x 60 px 1,600 $1,500/monthPDA Technical Report Portal- Members Only
Rectangle Half Banner
180 x 150 px 234 x 60 px 1,150 $1,500/month
Education Courses Half Banner 234 x 60 px 900 $1,000/month
Online Directories Rectangle Half Banner
180 x 150 px 234 x 60 px 450 $1,000/month
Online Advertising
*PDA’s own data, provided by Google Analytics. Average monthly numbers from October 2014 through October 2015 across all PDA web pages.12
Website Traffic*
Monthly Visitors: 47,232
Monthly Unique Visitors: 32,343
Monthly Page Views: 187,354
Page Sessions per Visitor: 4.10
*A New Responsive PDA Website Coming in 2016
SECONDARY PAGE
800 x 100 px
250 x 250 px
HOMEPAGE
468 x 60 px 468 x 60 px
234 x 60 px
SECONDARY PAGE
13
468 x 60 px 468 x 60 px
HOMEPAGE
PDA Journal of Pharmaceutical Science and Technology
PAGE AD SPECIFICATIONS SIZE PRICE
Homepage Standard Banner 468 x 60 px $1,500/2 months
SECONDARY PAGES
eTOC Standard Banner Half Banner
468 x 60 px 234 x 60 px
$1,050/2 months $735/2 months
Archived Issues Page Standard Banner Half Banner
468 x 60 px 234 x 60 px
$1,050/2 months $735/2 months
eCommerce Page Standard Banner Half Banner
468 x 60 px 234 x 60 px
$1,050/2 months $735/2 months
Article Pages Standard Banner Half Banner
468 x 60 px 234 x 60 px
$1,050/2 months $735/2 months
PDA Letter (Online)
PAGE AD SPECIFICATIONS SIZE PRICE
Homepage Square 250 x 250 px $2,500/month
SECONDARY PAGEArticle Large Leaderboard 800 x 100 px $1,500/article
Content from each issue of the PDA Letter is made available online every Tuesday on a newly updated, mobile-friendly website that not only offers enhanced functionality for reading, but also provides advertisers with additional advertising opportunities.
5Email Advertising
* PDA’s own data, provided by HighRoad Solution. Average weekly numbers from October 2014 through October 2015.
EMAIL ADVERTISING
The PDA Connector*
Distribution: 27, 000
Open Rate: 28.46% (3,265)
Click-Through Rate: 8% (247)
AD SPECIFICATIONS SIZE FREQUENCY PRICE
Rectangle 180 x 150 px 1x $750
Requirements: Maximum file size is 50 kb (gif or jpeg format); 180 pixels wide x 150 pixels high; no animation; can link to your company website. Advance payment is required prior to release of publication. Insertion form and artwork are due two weeks before the publish date. The PDA Connector is published every Wednesday. Cancellations must be made in writing four weeks prior to the issue date.
2x $1,400
4x $2,600
12x $6,600
24x $9,600
48x $14,400
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180 x150 px
180 x150 px
180 x150 px
180 x150 px
”For us as a European company, the PDA Annual
Meeting is a great opportunity to present our work as well as meet with customers and interested
parties in the USA.” Karolina Heed, Hyglos GmbH
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468 x 60 px
468 x 60 px
PDA Journal of Pharmaceutical Science and Technology Electronic TOC
Distribution: 10,000
AD SPECIFICATIONS SIZE PRICE
Standard Banner 468 x 60 px $800/email (6 emails per year)
ONLINE CONSULTING SERVICES AND SUPPLIER DIRECTORY
Basic Package (up to 150 words) $500
Premium Package (up to 250 words) $700
Ultimate Package (up to 400 words) $850
All packages include your company’s abstract and logo online for one year.
PDA ONLINE CAREER CENTERSearch and target the most qualified candidates while saving recruiting time and cost. Our interactive tool allows employers to search a database full of resumes and pull detailed reports on the performance of their job posts. You can also include a highly visible ad with each job posting. Career Center job posting packages can be found at www.pda.org/careers or contact David Hall at [email protected] to discuss available packages and/or to customize a package that meets your business objectives.
Online Consulting Services and Supplier Directory/PDA Online Career Center
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General Eligibility Requirements for Advertising
1. Products or services eligible for advertising with PDA shall be germane to, effective in and useful to the science and technology of pharmaceutical manufacturing, and shall be commercially available.
2. Products that are prohibited from being marketed in the United States by the Food and Drug Administration (FDA) or any United States government agency are ineligible for advertising with PDA.
3. Pharmaceutical products for which written approval of a New Drug Application by the FDA is a prerequisite for marketing will be eligible for advertising only after such approval has been granted.
4. Complete scientific and technical data concerning the product’s safety, operation and usefulness may be required and must be furnished to PDA upon request. PDA reserves the right to decline advertising for any product that is involved in litigation with respect to claims made in the marketing of the product.
5. A book or publication proposed for advertising may be requested for review so that its eligibility may be determined.
6. Miscellaneous products and services not in the above classifications may be eligible for advertising if they satisfy the general principles governing eligibility for advertising with PDA.
7. Invoices must be paid within 30 days of receipt or a 2% per month late fee will be assessed to the unpaid balance.
8. Cancellations are not accepted after the issue insertion material due date. Covers and special positions cannot be cancelled.
9. The accepted agency rate is 15%. Commission will be forfeited if advertising invoices are not paid within 30 days.
10. All advertising rates for the PDA Letter are gross rates, which are not applicable to event or conference online advertising.
11. PDA does not rent or sell its membership lists to outside organizations.
Guidelines for Advertising Copy
1. The advertisement should clearly identify the advertiser and should not be deceptive or misleading.
2. Layout, artwork and format should avoid confusion with editorial content claims of the product being advertised. PDA reserves the right to impose the word ”advertisement” on ad copy.
3. Unfair comparisons or unwarranted disparagements of a competitor’s product or services will not be allowed.
4. Advertising copy and photography or artwork must be of a professional standard.
5. It is the sole responsibility of the advertiser to comply with all laws and regulations applicable to marketing the sales of its products. Acceptance of advertising in PDA publications will not be construed as a guarantee that the manufacturer has complied with such laws and regulations.
In the event that the space is ordered and new materials are not received by the closing date, the publisher reserves the right to run a previous ad of equal size. No cancellations will be accepted after the issue or insertion due date. PDA assumes no responsibility for errors in copy submitted by an advertiser or agency representing an advertiser. Changes will be made at the request of an advertiser and corrections may be subject to additional charges. All advertising is subject to approval by PDA, which reserves the right to refuse any advertising for any reason.
All packages and prices are subject to change.
ADVERTISING POLICY/GUIDELINES FOR ADVERTISING COPY
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VICE PRESIDENT OF SALESDavid Hall Tel: +1 (301) 760-7373 Cell: +1 (240) 688-4405 Email: [email protected]
EXHIBITION & SPONSORSHIP MANAGER - PDA EUROPECreixell Espilla-Gilart Tel: +49 (33056) 23 77-14 Email: [email protected]
SENIOR SALES COORDINATORAlison Caballero Tel: +1 (301) 656-5900 ext. 135 Email: [email protected]
PDA Contacts
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PDA Global Headquarters4350 East West Highway, Suite 150Bethesda, MD 20814Tel: +1 (301) 656-5900www.pda.org
PDA EuropeAm Borsigturm 6013507 BerlinGermanyTel: + 49 (0) 30 43 655 08-0www.pda.org/pda-europe
www.pda.org
PMS CMYK RGB Hex code for Web
301 C:100 M:45 Y:0 K:18 R:51 G:95 B:155 #335F9B