“Providing our Member Community and industry partners the opportunity to enhance the consumer’s enjoyment of the foodservice choice”
IFMA Vision
“Enabling our Member Community to focus on critical issues affecting their businesses and the industry”
IFMA Mission
ConsumersConsumersConsumersConsumers
OperatorsOperatorsOperatorsOperators
Enable Members & IndustryEnable Members & IndustryEnable Members & IndustryEnable Members & Industry
IFMA 2020 Strategic Plan
Enhance Value of Foodservice Choice
New, Deep Understanding of Consumer: Occasions & Eater Types
Co-create Value with Operators:
Route to Consumers
Develop New Insights & Best Practices Supporting Co-creation
Champion Insights &
Best Practices
IFMA 2020 Strategic Imperatives
Enhance Value
of Consumer Foodservice Choice
Consumers
Operators
Members
Focus Supporting Initiatives
Create New Consumer-Driven View of Foodservice
Create Actionable Insights & Best PracticesCo-Create Value
with Operators Through Demand-Creationand Supply-Chain
Improvement Efforts
Enable Members to Excel Given the New Basis of Competition
Drive Learnings through Connectivity Forums
-Presidents Conference-COEX-Marketing & Sales Leaders Forum-Gold & Silver Plate- Fundamentals
-Strategic Issues Series-Operator Forums-Small/Mid Size Business-Website
-Foodservice Landscape-Foodservice Insights Library-Consumer Planning Program-Washington Insights-SCORE-Center of Excellence-GS1
-28 Occasions-4 Eater Types
Operator Collaboration-Chains -Collaboration Model -Activation SupportOperator Collaboration-Ind. -Foodservice Category Mgt. -Digital MarketplaceEducational Foundation -Scholarships -GSP Society
Center of InsightsInsights that drive
strategy & execution
Center of Best PracticesProven foodservice
best practices
Center of ConnectivityConnect to share, learn
and execute
Consumer Planning ProgramC – P. Gere VC – D. Rizley
Foodservice FundamentalsC – J. Flood VC – E. Hetrick
Small/Midsize BusinessC – B. McClellan VC – K. Schartner
Category ManagementC – B. Shanley VC – K. Jackson
GS1C – L. Oberkfell
SCOREC – R. Ferranti
Educational FoundationC – K. Schartner VC – J. Flood
Operator Collaboration ModelC – J. Bybel VC – B. McClellan
Gold & Silver PlateC – R. Hepponstall VC – B. Sherwood
Presidents ConferenceC – P. Miele VC – S. Marshall
COEXC – M. Cannon VC – D. Rizley
Navy ForumC – F. Graves VC- J. Halpern
Marketing & Sales Leaders Forum C – P. Gere VC – K. Schartner
Center of ExcellenceC – R. Ferranti VC – J. Bybel
Centers of Excellence2015 COMMITTEE LEADERSHIP
Washington InsightsC – N. Laackman VC – V. Mulder
MembershipC – B. McClellan
C – M. Simmonds
BOARDLEADERSHIP
AuditC – K. Delahunt
VC – D. Davis
CompensationC – R. Ferranti VC – J. Bybel
AwardsC – J. Bybel
VC – K. Delahunt
Strategic PlanC – R. Ferranti
GovernanceC – R. FerrantiVC – J. Bybel
Digital MarketplaceC – R. Hepponstall VC – J. Flood
Strategic Issues SeriesC – M. Schwartz VC – R. Kirkpatrick
Committee Members:
Perry Miele C Nestle Professional NA
Simon Marshall VC Unilever Food Solutions
Kristin Bird Tyson
Deanna Brady Hormel Foodsales
Mike Cannon Surlean Foods
Peter Cokinos Grecian Delight
Dean D'Amico CSM Bakery Solutions
Kevin Delahunt Sargento
Marc Desmarais Idahoan
Tom Bell Wayne Farms
Bob Elliot Nestle
Josh Fischer Fischer Paper Products
Larry Gertsakis Nestle Professional
Lisa Kermizis-Abraham Bigelow Tea/IMS
Kenya Klabzuba Par-Way Tryson
Bill McCullough Ventura Foods
Sandy Romoser PepsiCo Foodservice
Herb Ring Hershey
David Rizley SCA Tissue
Michael Rutt Dakota Growers Pasta Co.
Kathleen Schartner Farmer Brothers
Jim Schywstell Pinnacle Foods Group
Malcolm Simmonds JR Simplot
David Stoneburner Ruiz Foods
Mike Villano Basic American Foods
IFDA Member TBD
John Lehmann IFMA Liaison
Presidents Conference
General Committee Responsibilities •Refine “Objective,” “Positioning Statement,” Strategies,” “Goals” and “Tactics”
•Commit to “Financial Goals”
•Gain agreement with Executive Committee
•Support execution
•Make “best efforts” to attend all committee meetings/calls. If unable, inform committee chair
•Attend events and participate in program
•Keep best interests of Membership in mind
•Conduct post analysis and provide recommendations for improvement
Presidents Conference
Context:•Started as IFMA’s Annual Meeting in 1952•61 years old •Has become “THE”Top-to-Top Meeting for Foodservice Leaders•Delivery vehicle for ground breaking insights and best practices•Should be a part of Members annual plans• In 2008 began conference partnership with IFDA and Distributor awards•In 2013 began “State of Industry” report.•Operator focus becoming more important•Evaluating relationship with NRA
Objective:
Create a conference that provides Senior Leaders/Management relevant and actionable strategies in a connectivity forum with senior distributor and operator personnel to build business.
Positioning Statement:
For members Presidents/Senior Leadership wanting critical
market insight and top-to-top interaction with senior foodservice
channel partners, the “by-invitation” Presidents Conference provides
them with relevant, actionable and strategic information in a unique
top-to-top, open learning environment.
(target)
(need)
(point of differentiation)
Presidents Conference
Goals: •Attendance Revenue: $ 695M
•Sponsorship Revenue: $ 540M
•Distributor Attendance: TBD
•Operator Attendance: TBD
• Broker Attendance: TBD
•Total Paid Attendance: TBD
Strategies:•Establish committee to set direction and support execution. Link IFMA’s internal processes and resources.
•Build and execute integrated marketing plan. Focus on content and speakers
•Link to OCM, FCM, CPP, FS 2020, Connectivity forums
Presidents Conference
Strategy: Establish committee and set direction, create plan and support execution. Link IFMA’s internal processes and resources
Tactics
Who When Done
Select Chair and Vice Chair IFMA w/o 1/6 w/o 2/1
Identify prospective committee members IFMA w/o 1/27 w/o 1/27
Review prospective committee members and preliminary deck with Chair & Vice Chair
IFMA w/o 2/10 w/o 2/10
Internal review for strategic alignment IFMA w/o 2/3 w/o 2/3
Chair invites prospective committee members (as they agree let them know when first conference call is)
JL w/o 2/4 w/o 2/4
Finalize committee JL w/o 2/11 w/o 2/11
Coordinate first committee meeting JL w/o 2/18 w/o 2/18
Presidents Conference
Tactics
Who When Done
Ideation session-Key Issues & Opportunities (First Committee call) Committee w/o 3/9 w/o
Draft agenda review with committee Committee w/o 3/23 w/o
Identify speakers, panelists and moderators Committee April CC w/o
Create agenda from base content Committee w/o 4/13 w/o
All registration materials due to Eric (Agenda, summary page, hotel, activities info)
JL/CC5-5 w/o
Registration Open CC/ED/JL 6-4
Sponsorship update to Committee CL June CC
Develop flow document JL w/o 7/14 w/o
Speaker presentation outlines due JL 7/13
All Sponsorship Material Due CL 8-3
First drafts of presentations due JL w/o 8/3 w/o
Presidents ConferenceStrategy: Establish committee and set direction, create plan and support execution. Link IFMA’s internal processes and resources
Tactics Who When Done
Finalize agenda IFMA w/o 8/17 w/o
Hotel and activities report-out/update CL Aug CC
Set and execute prep schedule for speakers, panelists and moderators IFMA w/o 9/29 w/o
Final PPT’s, videos, etc. due IFMA w/o 9/29 w/o
Finalize Scripts IFMA w/o 9/29 w/o
Conduct rehearsals IFMA 11-3/4
Complete post conference survey JL/TS w/o 10/6 w/o
Prepare conference survey resultsCommittee
w/o 11/17
w/o
Committee evaluation (Post conference call) & 2015 recommendationsCommittee
w/o 11/17
w/o
IFMA internal reviewIFMA
w/o 11/17
w/o
Presidents ConferenceStrategy: Establish committee and set direction, create plan and support execution. Link IFMA’s internal processes and resources
Tactics
Who When Done
Develop Communication plan, including all electronic, printed , web and personal communications outlined
IFMA w/o 12/13
w/o 12/13
Soft communications plan begins PS, MK w/o 3/2
Draft creative brief for overall conference w/agency PS/JL w/o 4/1 w/o
Soft communications plan begins PS, MK w/o 3/2
Save the date email-Target All IFMA w/o 4/13 w/o
Website update including call for nominations IFMA w/o 4/13 w/o
Determine Sponsorship opportunities/create brochure TD,PS w/o 5/5 w/o
Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 5/19 w/o
Registration Opens IFMA June 4 w/o
Email w/conference highlights/social media IFMA w/o 6/4 w/o
Monitor and report status of communications plan and registrations PS June CC
Call for registration/distributor nominations-link to website PS/MK w/o 6/29
Presidents ConferenceStrategy: Build and execute integrated marketing plan. Focus on content and speakers.
Tactics
Who When Done
Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 5/19 w/o
Sponsorship Sell Sheet sent out TD, FM w/o 5/26 w/o
Sponsorship opportunity report out TD, May CC w/o
Advocate emails PS/MK w/o 7/27
Digital ads begin/ Print ad drops/CTA mailer PS/FM w/o 8/3
IFMA & Committee calls to members IFMA & Committee
w/o 8/12 w/o
Submit Final List to Marketing and Event Management TD w/o 8/22 w/o
Conference highlight Mailer IFMA w/o 9/22 w/o
Follow-up calls by committee to operators that received invitations Committee w/o 9/29 w/o
Strategy: Build and execute integrated marketing plan. Focus on content and speakers
Presidents Conference
Tactics
For additional plans Who When Done
Tactics
Have member of PC committee make mention of conference on other calls Who When Done
Have member of other committees make mention on PC calls Ongoing Ongoing
IFMA make ‘call outs’ of ‘significant’ events on calls Ongoing Ongoing
IFMA include connectivity materials with meeting agenda/reminder Ongoing Ongoing
Strategy: Build and execute integrated marketing plan. Focus on content and speakers
Presidents Conference
Strategy: Link to OCM, FCM, CPP, FS 2020 and Connectivity Forums