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Member & Unit Services Division
Presidents’ Conference Call10.19.2015
Presidents’ Conference Call – 10.19.15
Agenda Welcome Update from Janice Weinman, Executive Director & CEO Communications Update - Yoram Ezra Membership Update - Merna Shapiro, Vicki de Groot Day in the District and Gender Equity in Medical Research-Naomi Brunnlehrman Missions - Marcia Gabrilove-Ladin Development Update - Frieda Rosenberg, David Pasternack Annual Giving – Debbie Friedman, Tamar Davis Private Time with Fredi and Ann
Presidents’ Conference Call- 10.19.15
Update from the Executive Director
Presidents’ Conference Call – 10.19.15
Janice WeinmanExecutive Director and [email protected]
Communications Update
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Yoram EzraDirector, Web [email protected]
Membership Update
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Vicki de GrootDirector, Membership Marketing
Merna ShapiroMembership Vice-Chair
Membership Update
Presidents’ Conference Call – 10.19.15
The Gifting Campaign
Promotion ends December 31, 2015
Presidents’ Conference Call – 10.19.15
• Go to myHadassah>resources>search>gifting campaign• Promote the gifting campaign in all communications• Request member reports from [email protected]• Identify prospective members (Rabbis, community leaders)• Engage all your members
Your Chapters’
Responsibilities
Presidents’ Conference Call – 10.19.15
National Hadassah and Chapters are responsible for engaging the Gifted Members
They can….. • Advocate: Day in the District• Walk: Every Step Counts • Learn: Defining Zionism • Donate: Save a Life• Enroll: as Life Member for $180 (gifted member special in 2016)
Increase member/donor base Convert into paying member/donor
Achieving Campaign Goals
Day in the District and Gender Equity in Medical Research
Presidents’ Conference Call – 10.19.15
Naomi Brunnlehrman Director, PRAZE Division
Presidents’ Conference Call – 10.19.15
Israel in Crisis
Hadassah Takes Action Urge members to send letters to Congress and the White House via the National Action Center.
Organize or co-sponsor pro-Israel community rallies and gatherings.
Write letters to the editor for local print media.
Utilize Hadassah’s Defining Zionism resources and How To Talk About Israel guide.
Presidents’ Conference Call – 10.19.15
Israel in Crisis
How else you can help Social Media Campaign: Show your solidarity with the people of Israel by posting a picture of yourself in Israel with the hashtag #stopthebleeding.
Encourage registration for Hadassah Missions: There are exciting missions planned for 2016 for first-timers and those who have experienced Israel many times.
Promote Gift a Member: Help more women can take pride in the work of our hands, here and in Israel.
Presidents’ Conference Call – 10.19.15
Day in the District• Advocate for Israel at this important time,
in addition to Gender Equity in Medical Research.
Day in the District Webpage: hadassah.org/day-in-the-district
Presidents’ Conference Call – 10.19.15
Hadassah Shabbat Zachor
• “I worked with our Bnai Mitzvah students and each had a part to tell about Hadassah. For each part they had, I gave them background info, i.e., youth aliyah, advocacy, etc., so they could learn what they were talking about. I provided the introduction and final talk about HMO. This year the attendance was even greater because the parents of the Bnai Mitzvah students also attended. Rabbi Andrea Berlin was our guest speaker and she coordinated her talk to highlight the important role of Hadassah and women in Judaism. No doubt we will do it next year. My thought for next year is to have each of the Bnai Mitzvah students in 2016 pair with a teen in Israel who has either been treated at the Hospital, been at Youth Aliyah village, etc. and tell their story.” – Sandy Sidorsky
Missions
Presidents’ Conference Call – 10.19.15
Marcia Gabrilove-LadinNational Vice [email protected]
Development Division
Presidents’ Conference Call- 10.19.15
Frieda RosenbergDevelopment Division Vice-Coordinator
David PasternackDevelopment Division Director
Every day we are hearing about new and terrible terror attacks in Israel. Our renowned trauma team has treated victims who range in age from 2 to 79 years old.
If ever there was a time to speak up and support the people of Israel, it is now. Here’s what HWZOA is doing in the United States to support Israel . . . .
Presidents’ Conference Call – 10.19.15
• We were able to get Bill DeBlasio, Mayor of New York City, to visit HMO on Oct. 17 with news crews. We hope that his visit will show the world how our Hadassah medical staff, both Arab and Jewish, is treating terror victims and perpetrators alike without discrimination.
• We are making our voices heard in national and local newspapers across the country through a powerful advertising campaign. A half page ad appeared in the Wall Street Journal on October 15.
• MGO’s are making calls asking for support and a letter is going out to the entire Hadassah database.
Presidents’ Conference Call – 10.19.15
• We are extending our reach beyond the Hadassah community to Jewish communities around the nation through informative eBlasts asking for support. Eleven external email lists have been contacted, including those of JPost, JTA, Times of Israel, My Jewish Learning and others.
• Our National Action Center is urging supporters to write to President Obama, Members of Congress and Senators to put diplomatic pressure on Palestinian leadership to condemn the ongoing wave of terrorism.
• Hadassah has launched a social media campaign asking supporters to share our posts and to post photos of themselves in Israel to show their solidarity.
All of these actions, as well as updates, stories and other resources, are being posted on a dedicated webpage at hadassah.org/stopthebleeding
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How you can help• Let people know that Hadassah is at the
forefront of this conflict, saving lives• Call your members• Share our emails• Be active on social media• Hold meetings/events
Presidents’ Conference Call – 10.19.15
Last quarter through year-end activity
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Direct Mail Through Dec 31
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Week of October 19th Stop the Bleeding MailingTo the 98,500 donors that received the Rosh Hashanah/Annual Fund mailing and the 4,500 Statement donors.
Week of November 12th HMO Research Mailing
To 48,000, a partial segment of the donors that received the Rosh Hashanah/Annual Fund mailing.
Week of November 19th Year End Million Dollar Match Mailing
To 55,000, the remaining segment of the donors that received the Rosh Hashanah/Annual Fund mailing and new
donors from the Sept. Acquisition mailing.
Week of November 30th Year End Million Dollar Match MailingTo the 48,000 that received the November 12th Research mailing.
Direct Mail Through Dec 31
Presidents’ Conference Call – 10.19.15
November 3 Red Envelopes
November Quarterly StatementsTo donors with open balances and annual givers
December Year End eBlasts
Presidents’ Conference Call – 10.19.15
Annual Giving
Debbie FriedmanAnnual Giving Chair
Tamar DavisDirector, Annual [email protected]
National Annual Giving Counts:Chai Society: 2,301Keepers of the Gate: 4,388
2014 Income: $4,214,748
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By year-end, you can raise more than $5,000,000 in annual gifts!
Presidents’ Conference Call – 10.19.15
Annual Giving – Retention is Priority!
1.National Q4 Statement Mailing2.Telemarketing to 2,409 Keepers that have not
made or completed their annual gift3.Training Webinar - November 5 and 94.Local Retention Efforts by Leadership
We are here for you!
Debbie Friedman, [email protected] Davis, [email protected]
Development Helpline: [email protected]
Presidents’ Conference Call – 10.19.15
Private Time with the Presidents
Presidents’ Conference Call – 10.19.15
Ann Eisenberg Fredi Brown
Presidential Development Co-Chairs
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