If you fol low u p w i t hw e b l e a d s w i t h i n 5minu t e s , you’re 9
1 Sha r e T he L o v e
t imes more l ike ly toconve r t t h em .
Source : I n s ideSa l e s . com
Th e be s t t imes to
ema i l p ro spec t s a r e
2 Sha r e T he L o v e
8 :00am a n d 3:00pm .Source : Ge tResponse
Th e b e s t t ime to co ld ca l l i s
3 Sha r e T he L o v e
4:00-5:00pm . T h e s e c ondb e s t t ime is 8:00-10:00am .
T h e wor s t t imes a r e 11:00ama n d 2 :00pm .
Source : I n s ideSa l e s . com a n d Ke l logg Schoo l of Bus i n e s s
Thu r s d a y i s t h e b e s t d a y top ro spec t . Wedn e s d a y i s
t h e s e c ond b e s t day .
4 Sha r e T he L o v e
Tu e s d a y i s t h e wo r s t day .Source : I n s ideSa l e s . com
Top se l l e r s u s e
Linked In 6 hou r sp e r week . Do you?
5 Sha r e T he L o v e
Source : Jill Kon r a t h
I n 2007 it t ook a n a v e r a g e
of 3.68 co ld ca l l a t t emp t s
6 Sha r e T he L o v e
to r e a c h a prospec t . Tod ay
i t t a k e s 8 a t t emp t s .Source : Te leNet a n d Ova t ion S a l e s G roup
Th e a v e r a g e
7 Sha r e T he L o v e
s a l e s p e r s on on ly
mak e s 2 a t t emp t sto r e a c h a prospec t .
Source : S i r i u s Decis ions
Only 2% of co ld ca l l s
8 Sha r e T he L o v e
r e su l t i n a n appo i n tmen t .Lesson: F i nd n ew wa y s tor e a c h dec i s i on -make r s
Source : Leap Job
I n a typ ica l f i rm w i t h
100-500 employees , a n
9 Sha r e T he L o v e
a v e r a g e of 7 peop l e a r ei nvo lved in mos t
b u y i n g dec i s i ons .Source : Ga r t n e r G roup
Th e a v e r a g e s a l e s p e r s on
mak e s 8 d i a l s p e r h o u r a n dp ro spec t s for 6.25 hou r s to
s e t 1 appo i n tmen t .
10 Sha r e T he L o v e
Source : Ova t ion S a l e s G roup
Th e ea r ly b i r d g e t s t h e
11 Sha r e T he L o v e
worm. 50% of s a l e s g o tot h e f i rs t s a l e s p e r s on tocon t a c t t h e p rospec t .
Source : I n s i d eSa l e s . com
Emai l Ma r k e t i n g h a s
2 x h i g h e r ROI t h a n
12 Sha r e T he L o v e
co ld ca l l ing , n e two r k i n gor t r a d e shows .
Source : Ma r k e t i n g S h e r p a
Nur t u r e d l e a d sma k e 47% l a r g e r
13 Sha r e T he L o v e
p u r c h a s e s t h a n non -nu r t u r e d leads .
Source : T h e Annu i t a s G roup
Visua l s a r e p r o c e s s e d60 ,000x f a s t e r i n t h eb r a i n t h a n text .
14 Sha r e T he L o v e
Lesson: Use more v i s u a l si n you r p r e s en t a t i on s .
Source : Neo Mamma l i a n S t ud i o s
After a p r e s en t a t i on , 63%of a t t e n d e e s r emembe r
s to r i e s . Only 5%r emembe r s t a t i s t i c s .
15 Sha r e T he L o v e
Source : Au t h o r s Ch ip & Dan Hea t h
Th e mos t memo r a b l ep a r t of a p r e s en t a t i o n is
t h e l a s t 5 minu t e s .
16 Sha r e T he L o v e
Lesson: End w i t h a b a n g !
80% of s a l e s r equ i r e 5fo l low-up ca l l s a f t e r t h e
mee t ing . 44% of s a l e speop l eg ive u p af t e r 1 fo l low-up.
17 Sha r e T he L o v e
Source : T h e Ma r k e t i n g Donu t
91% of cu s t ome r s s a y
18 Sha r e T he L o v e
they’d g i v e r e fe r ra l s .Only 11% of s a l e speop l ea s k for re fer ra l s .
Source : Dale Ca rneg i e
70% of peop l e m a k ep u r c h a s i n g dec i s i on s to
19 Sha r e T he L o v e
so lve p rob l ems . 30% ma k edec i s i ons to g a i n some th i ng .
Source : Impa c t Commun i ca t i on s
Ea c h year , you’ll lose
20 Sha r e T he L o v e
14% of you r cu s t ome r s .Lesson: Neve r s t opprospec t i ng .
Source : Bus inessBr ie f . com