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Lets get introducedLets get introducedLets get introducedLets get introduced
to this courseto this course ebusiness!!!ebusiness!!!
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Whats there in store?
UNIT 1: E-business An overview - History of ecommerce, Evolution and rise of
e-business, Traditional business and e-business, E-business opportunities forindustries, Challenges for corporate, Social and behavioural issues
UNIT 2: E-business strategy Business models, categories and components,competition and e-business, e-business innovation
UNIT 3: E-business in action - Overview of e-business applications,Fundamentals of e-marketing, Fundamentals of e-CRM, Fundamentals of e-SCM,Concept of e-banking, Introduction to m-commerce.
UNIT 4: E-business Infrastructure Technology in e-business, Hardware,Software, Integration tools for e-business, Online Payment, E-businessarchitecture
UNIT 5: Issues and challenges in E-business - E-Security, Legal and Ethicalissues Privacy, Intellectual Property, Internet Fraud, Cyber laws, Future of e-business
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And how?Learn from classmates
Learn from speakers
Business stories: successes and failuresGet the top-executive perspective
Self learning
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Good news! No quizzes
No class tests
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Bad news! Students presentations, projects,
discussions and class participation
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How about evaluation?
E-ureka 15 marks
E-xpressions 15 marks
E-Buzz 10 marks Mid term exam 20 marks
End term exam 40 marks
Total 100 marks
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Whats this? E-ureka!!
Student presentations in teams (A to J) Build a case on the company with the issues given
to you
Address the issues from a managerial perspective
2 groups per session 25 mins presentation + 5 mins Q&A
Relevant readings, comprehensive coverage,presentation in class, your learning, how you handlequestions, group involvement and participation,
case submission
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Whats this? E-Buzz!!
Weekly 10 minutes presentation by teams
Latest e-business news, Current updates
Ebuzz online discussion
Active participation
Mutual exchange of ideas
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What is this? E-xpressions!!
Your end term project
E-Business Plan
(A detailed description of the business, E-business goals and
objectives/model, Audience analysis/target market, Market research,
Implementation schedule, Evaluation and metrics, Infrastructure, Style
guide, Site evolution plan, Logistics, complete financials and exit strategy)
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Lets agree on deadlines!
Register your teams for E-ureka today
Discussion with faculty for E-ureka - from today !
Register your team and topic for E-xpressions on orbefore Feb 7th 2011
Submit an abstract for E-xpressions Feb 28th 2011
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Week Dates Session No Content
1 18/01-23/01 1 Introduction to the course
2,3 Lecture - Overview of E Business
2 24/01-30/01 4 E-ureka - A, B
5,6 Lecture - E Business Models
3 31/01-06/02 7,8 E-xperts Time
9 E-ureka - C, D
4 07/02-13/02 10,11 Lecture - E Business in action
12,13 E-xperts Time
5 14/02-20/02 14 E-ureka - E, F
15,16 Lecture - E Business in action
18/02-25/02 Mid term
How do we go about it?
6 28/02-06/03 17,18 Lecture - E Business infrastructure
7 07/03-13/03 19,20 E-xperts Time
21 E-ureka - G, H
8 14/03-20/03 22,23 Lecture - Issues and challenges
9 21/03-27/03 24,25 E-xperts Time
26 E-ureka - I, J
1028/03-30/03
27 - 30 E-xpressions
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All fine, but why study thiscourse?
New economy, new rules, new tools Nothing endures, but change Heracliltus
Going digital is not a luxury but a necessity; Either go onlineor go out of business
E - strategy for business
You are all going to be the future managers, businessleaders, entrepreneurs and above all customers!
Learn frameworks to make sense of ebusiness opportunities
Underlying fact!! - You need this 3 credit course to get yourMBA!!!