Download pptx - 10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices

©Gail Swanson @practicallyux©Gail Swanson @practicallyux

Drag picture to placeholder or click icon to add

10lbs of Features in a 5lb App

TIPS ON CREATING SIMPLE YET ROBUST EXPERIENCES FOR MOBILE DEVICES

BY GAIL SWANSON

©Gail Swanson @practicallyux

How do you get IT ALLin

THERE?

Jim Vtoons https://www.blogger.com/profile/08669404778501007889


Drag picture to placeholder or click icon to addDrag picture to placeholder or click icon to addDrag picture to placeholder or click icon to add

COMPONENTS OF EXPERIENCE

brand context interaction


It starts with

DESIGNSTRATEGY …now more

fun and effective!


COMPLEXITY EFFORT PERCEPTION

reduce minimize craft

TECHNIQUES


1reduc

eCOMPLEXITY


ruthless prioritization



What do they need?




mental model



feedback loops



2reduce

EFFORT


flow




disclosure




layering©Gail Swanson @practicallyux


Drag picture to placeholder or click icon to addstructured choice



3craft

PERCEPTION


GESTALTprinciples

Max Wertheimer, Wolfgang Kohler, Kurt Koffka, Kurt Lewin


Drag picture to placeholder or click icon to addDrag picture to placeholder or click icon to add

closure continuation



common fate



proximity & similarity



reduce interface noise



aesthetics



reduce COMPLEXITY

minimize EFFORT

craftPERCEPTION



thank youGail Swanson

Associate Director, UXMANIFEST DIGITAL

@practicallyUX www.practicallyUX.com