Ten Steps To Building & Promoting Law Firm Websites
Jay Berkowitz TenGoldenRules.com561-620-9121
Author TGR, website, blog, podcast and an internet advertising agency by the same name
TenGoldenRules.comSearch Marketing & Social Media Agency
InternetMarketingClub.OrgOnline Education and Networking
Strategy #1 3 Types of Websites - Blogs
Set up a ‘blog’ at WordPress.org
As easy as an email
Create links
Flickr Photo Credit Sergey Golonkin
Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin
Sample ‘BLAWgs’ (Law Blogs)
Sample ‘BLAWgs’ (Law Blogs)
Sample ‘BLAWgs’ (Law Blogs)
3 Types of Websites - Editor
Freelancers are paid based on how much
Demand Media expects it can get from the articles or videos generally between
$10 and $20
3 Types of Websites - Editor
3 Types of Websites - Editor
Where do you get content?
3 Types of Websites - CommunityInternetMarketingClub.Org
3 Types of Websites – Community
3 Types of Websites – Community
Three Types of Websites
• Blog – Wordpress.org• Editor• Community
Add a UVP “Unique Value Proposition”
Add Copy for the Search Engines
4 Second Rule Who are you,
what site offers
Repeat Navigation
Add a site map
20-30% are searchers
“Top Right”
Navigation Top or left!
Logo Top Left throughout the site link “Home”
Site Utilities such as Log in, Contact and
phone for Local Business
Strategy #2 Site Build Basics
Social Media ‘Follow’ icons
Marcus Sheridan Virginia and Maryland
“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
Strategy 3 - Content Strategies
“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
Create Content!
• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• Email Blogs
Cascade Content
Cascade Content!
• Write Articles or blogs• ‘Cascade’ to Social Media• Create video and audio• Syndicate content
Drive Traffic…
Paid Search “PPC” (Pay Per Click)
Paid Search “PPC” focus on conversions
Add confirmation code to this page to measure
‘conversion’
The ABC’s of SEO
A = ArchitectureClean code,
internal links, site map
B = Backlinks1,277 Links TO the site
Lists = great ‘Link Bait’
C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
Add Keyword Phrases toFirst Paragraph, Middle and End
Add Meta Tags: Title, Description, H1, Alt Tag
Objective = Page Dominance
Search Traffic!
• PPC >> Track conversions• ABC’s of SEO–Architecture–Backlinks–Content (Copy)
SEO
“Affiliate Marketing”affiliates send traffic
to your site as a virtual sales force
Amazon ‘affiliate’ code
‘Affiliate’ Program
“Affiliate” MarketingSolutions
SEO
Banner Advertising and eMail
Banner Advertising
(Test this through Google AdWords)
Google (DoubleClick)
code
Affiliate and Banner Traffic!
• CPA Advertising• Affiliates = a Virtual Sales Force• Test Banners through Google PPC
SEO
Social Media
Strategy Number 7 Social Media
Facebook ‘Fan Pages’ profiles for a business. Index in Google.
Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at
www.Facebook.com/DolphinEncounters
Facebook Advertising
It is simple to set up Facebook Advertising
Target by demographics and ‘likes’. Go from 500 Million to precise target
.043% .039%.021%
Test different ads
Get results like Google PPC
YouTube is the #3 Website and #2 Search Engine!
Blendtec has had 100 Million video views!
Twitter.com/GlenGilmore has over 100,000 followers
Podcasts!
7. Social Media Traffic!
• Facebook Pages and Advertising• YouTube!• Podcasts• Twitter
Create a UVP [Unique Value Proposition]!
Create a “UVP”
eNewsletters
The magic of 8
RSS (Really Simple Syndication) Subscriptions
Read blogs on your phone (RSS)
Like Button
Result of Like Button Activity
8. Create a Relationship
• UVP• Free eNewsletter• The Magic of 8• RSS Subscriptions• Facebook Likes
Monetize Your Traffic!Google AdSense = Click Revenue
Affiliate Banners
$5 - $2500
Monetize It! – Deal of the Day
9. Monetize
• Ad Sense• Affiliate• Pay Per Post• Deal-of-the-Day
#10 Create a Product
Tennis Training
Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s,
Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
Ten Steps To Building & Promoting Law Firm Websites
1. 3 Types of Sites2. Website build basics3. Create Content4. Cascade Content5. Search Traffic6. Affiliate and Banner Traffic7. Social Media Traffic8. Create a Relationship9. Monetize10. Create a Product
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
TenGoldenRules.comSearch Marketing & Social Media Agency
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
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