Accelerate Your Developer Relations Program Series By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Developers are your professional-‐friends § Set a goal to meet x# at
each event § Note at least 2 things
about each person. Spend 5 – 10 minutes per person
§ Share your card and move on. Be sure to shoot them a note within 24 hours
§ Ask if it is okay to add to your distribution list
§ Drop them a friendly note and thank them for their time
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ What makes your product faster and better?
¡ How easy is it to integrate?
¡ Signup time required § Average time?
¡ What is the basic technical knowledge required?
¡ Why should I care? § Communicate in 10-‐15
seconds
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Refine your pitch and get feedback! § Does it sound too much
like “You” focused? ¡ Story time
§ Tell Them § Tell Them What You Told
Them § Tell Them Again!
¡ Go for the win – ask them to signup right now
¡ Follow up on experience and collect feedback
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Create different pitches for different personas: § Developers § Marketers § Product Managers § Executives § The Media
¡ Provide the right collateral and call-‐to-‐action
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Go after friends of friends
¡ Ask friends or the organize to introduce you to key people that might find your service useful § Companies § Decision makers § developers
¡ Be sure to thank your friend or point-‐of-‐contact!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Spend at least 5% of time helping others § Build relationships
¡ Brainstorm with other evangelist or community managers § Be friend and ask them
¡ Re-‐invest in the community § Sponsor events § Give away good prizes
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ They are your elites § Likes you and your services
§ Will defend and advocate for your product
§ Has you on speed dial ¡ Share news with them regularly
¡ Make them your beta product testers
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ The giveaway should be something related to your industry § Logo on pens are typical (must
work!) ¡ Think practical and useful –
don’t waste your money on unnecessary items like gum!
¡ Don’t give without getting something in return § Collect contact information –easy
and fun § Disclose what you plan to do
¡ Always pair it with a call-‐to-‐action or product collateral § Hand it to them together not leave
it out for them to pick
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Be at the event early § 1 hour to network § Personal time
¡ Ask the organizer who they think you should talk to at the event
¡ Let the community know if you are going to be there early
¡ Stay later when possible § Let the audience know that
you will be around until a certain time
§ Broadcast alternative methods to connect via email or twitter
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Use it for your email drip marketing campaigns
¡ Categorize developers by types: § Java, Android, iOS and
JavasScript § Years of experience § Current tech interests
¡ Identify their company type ¡ Name, role and responsibility ¡ Location and size ¡ Division and influence
¡ Set email update frequency
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!