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January, 2015
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International Outlook International Outlook With a Chinese PerspectiveWith a Chinese Perspective
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Information is PowerInformation is PowerCompetitive-Edge of Phoenix InfoNews ChannelCompetitive-Edge of Phoenix InfoNews Channel
24-hour Mandarin News Channel for Chinese community all over the world, with China as the major market;
Based in Hong Kong, hub of media professionals and experts from the globe;Brilliant team of renowned presenters, journalists, commentators of different backgrounds from
China, Taiwan and Hong Kong;Well-established and comprehensive broadcasting network enables synchronizing telecast on
different continents;Self-produce TV programs everyday in Beijing, Shenzhen, Hong Kong, Taiwan and overseas;News bureaus and live reporting stations in major cities in Asia, Europe, America and Middle East
such as New York, Los Angeles, Washington, London, Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.
Newly established news centre has 6 state-of-the-art studios, the biggest one has 20,000 square feet;Centre equipped with the first high speed flying camera with tracking virtual graphic in the world, the
most up-to-date tapeless production and broadcasting system, full High Definition (HD) production infrastructure and the most efficient network in Asia;
The biggest video wall in Asia; 2 sets of the most-advanced 360 degree intelligence anchor stage;Fully automatic remote camera system, adopt optical fibre network system to receive, edit and
telecast programs, low temperature lighting system and automatic remote videotaping system.
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OverviewOverview Launch Date: January, 2001 Broadcast in High-definition quality in January, 2014 Programming: CNN-typed + CNBC-typed news programs
World first class mandarin-speaking programs on breaking news, current affairs, financial updates, social, political and economic reportage, commentaries from the perspective
of Chinese.
Strength: 24-hour news channel delivering round-the-clock and up-to-minute news to Chinese in Mainland China as well as Chinese communities all over the world.
Phoenix InfoNews Channel was granted the Landing Rights in China in January, 2003. This legitimate status enables Phoenix InfoNews to actively deepen its penetration and widen audience base in China.
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PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE
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Up-to-Date Breaking News :Up-to-Date Breaking News :High-Calibre ProfessionalsHigh-Calibre ProfessionalsComprehensive NetworkComprehensive Network
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Commentator
Luqiu Ro
se
“Media Figure of the Year 2011” by Nan Fang Daily China and
“Female Media Award” by lady.163.com in conjunction with United Nations Entity for
Gender Equality and the Empowerment of Women in 2011
One of the “Top Ten Female Brands in China 2010”
Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009
Studied at Harvard University in 2006-07 on
Nieman Fellowships for Journalists
The first Chinese female reporter to have entered Baghdad during the Iraq War in 2003
Named in the "Forging Ahead 200" to confirm her vitality and ahead-of-time standing
selected by New Weekly in 2005
One of the “Top 100 Chinese Celebrities” by Forbes in 2004
“Reporter of the Year” by Sohu in 2004
One of the “20 Most Enviable Women in China” by Madame Figaro China in 2003
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Shih Chi Ping
Shih is a well-known political and finance commentator, hosting “Shi Ping Financial Insight” and appearing in
“Financial Journal”.
He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for
Economic Planning and Development of Taiwan.
He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and
Hong Kong Institute of Asia-Pacific Studies.
A frequent guest speaker in political and finance forums held by various TV stations.
He has written several award-winning books. His incisive opinion and daring comments is a guiding light
to the audience.
Commentator
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Chief Commentator
Anthony Yuen A seasoned commentator with a wealth of journalistic
experiences. He studied in Taiwan and the US.
His program “Talk with World Leaders” gives Chinese audiences a closer look at
global figures such as:
former PM of Italy Mario Monti; William Cohen, former US Secretary of Defense;
Russian President Vladimir Putin; Yingluck and Thaksin Shinawatra,
both former PMs of Thailand; former UK PM Tony Blair;
former Pakistani president Pervez Musharraf; former UN Secretary General Kofi Anan;
former US Secretary of State Hillary Clinton; former Australian PM Kevin Rudd;
former President of Israel Shimon Peres; amongst other movers and shakers of world politics
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Sally
Wu
Presenter
Presenter
Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China,
Taiwan and Hong Kong
Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com
“The Most Influential Female in Entertainment Media Industry” by the Chinese edition of
“Variety” magazine in 2006
One of “The Most Valuable Presenters in China 2005” valued at RMB100 million
by World Brand Laboratory, lauded as “professional, steady, classy,
the most influential presenter from Taiwan"
“Media Ambassador” by the 7th World Chinese Entrepreneurs Convention
in 2003
One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001
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Tseng Chin
I, Vie She currently hosts heavyweight financial program “Financial Journal” .
A veteran in the journalistic field, Tseng has participated in numerous heavyweight reportage and specials,
including the Taiwan Election, Ministers & Magistrates of China Economic Forum 2003, 15th Party Congress of the
China Communist Party and many more.
A remarkable sensitivity in reporting is one of her fortes.
Presenter
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Lu Chen
Presenter
She currently hosts prime-time“Eye on World”, “From Phoenix to the World”
and “Global Characters”
Awarded Finalist Certificate for best news anchor at 2014 New York Festivals for hosting
“Global Character: Kim Jong-un”
Participated in the making of “Journey to North Korea 2009”,
a program highly commended by the jury for the History Documentary Category
at the International Media Excellence Awards 2010 organized by
the Association of International Broadcasting
She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of
Shenzhou VI, US presidential election, Tsunami in Southeast Asia and
the fifth anniversary of the Macau handover, etc
Awarded “First-class State Announcer in China” in 2005
Invited by US Department of State to tour the country in 2001
under the “International Visitor Program”
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Ada LauAda has a strong financial background with
experience in corporate financing including the research departments of Goldman Sachs
and Merrill Lynch.
She has involved in numerous financing and acquisition projects for China Telecom IPO.
She is now hosting “Head Start In Finance”, “A Quote From The Celebs” on Chinese Channel and
“Global Online” on InfoNews Channel.
Lau is confident of raising the bar on finance programmes with more comprehensive
and incisive reports.
Presenter
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Jiang Xiao
Feng
Reporter
Senior reporter and current affairs observer for Phoenix TV
September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea,
reporting on the struggle to defend China’s maritime rights
August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of
a Chinese Diaoyu campaign on TV
2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a
Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances
Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India;
Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran; and the climate
summit in Copenhagen
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Extensive News NetworkExtensive News Network Comprehensive reporting network News bureaus in major cities all over the world including New York, Los Angeles, Washington, London,
Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.
Partnership with distinguished content providers including AP, Reuters, Dow Jones & New China News Agency, NHK, ETTV
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Phoenix News Bureaux in Major CitiesPhoenix News Bureaux in Major Cities
New York
Los Angeles
London Moscow
Beijing
Taipei
Hong Kong
Sydney
CairoTehran
Bonn
Sao Paulo
OttawaTorontoVancouver Changchun
Washington D.C. Tokyo
Shanghai
Shenzhen
Paris
Seoul
Mexico
ChicagoSan Francisco
Madrid
Kuala Lumpur
Frankfurt Praha
Budapest
AnkaraMilano
Johannesburg
Dubai
Norway
Rome
New Delhi
Tel Aviv
Islamabad
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Quality Program Line-upQuality Program Line-upConnecting Chinese WorldwideConnecting Chinese Worldwide
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ProgrammingProgramming
The Asian Journal
News Report
Weekend Morning News
Good Morning China
News On The Hour
Phoenix Midnight News Update
Weekend Midnight Express
Phoenix Midnight Finance Express
Today’s Headlines
Morning Financial News
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ProgrammingProgrammingNews Report
The World This WeekPhoenix Focus
News Zone Press Conference Weather Forecast
Breaking News
Phoenix Afternoon Express
Live Focus Noontime Financial NewsOcean Forecast
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ProgrammingProgrammingFinanceFinance
Elite ConvergeFinancial Journal
Phoenix Financial Daily Report China Financial Intelligence
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ProgrammingProgrammingInformation/Commentaries
Mainland Q & A
Current Affairs DebateChina News Live
News Talk
Taiwan Weekly Focus
Global OnlineWeekend Hot Talk
Chief Editor’s Time
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ProgrammingProgrammingInformation/CommentariesInformation/Commentaries
Showbiz Report Media Assembly
Approaches To Politics & Business
News Bulletin
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Special Report LIVEProgrammingProgramming
Taiwan’s “9-in-1” elections 29 Nov, 2014
US racial protests over police shootingsNov, 2014
Russian financial crisisDec, 2014
Shanghai-Hong Kong Stock Connect launched17 Nov, 2014
AirAsia plane crash and search operationDec, 2014
Hong Kong Police clear street protestsNov, 2014
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ProgrammingProgrammingSpecial Report LIVE
Malaysian Airlines Flight MH17 shot down18 July, 2014
WHO declares Ebola “international emergency”8 Aug, 2014
Robin Williams commits suicide12 Aug, 2014
Taiwan food safety crisisSept, 2014
Scottish independence referendumSept, 2014
US, allies’ air raids on ISISSept, 2014
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Cost-Effective Multi-Media PlatformCost-Effective Multi-Media PlatformOne-stop Winning SolutionOne-stop Winning Solution
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One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities
Phoenix Weekly
Phoenix Multimedia Platform
Phoenix New Mediaifeng.com
Phoenix Chinese
On-air
In-print On-line
Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK
Phoenix U Radio
Digital Audio Broadcasting
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Captivating Quality and Captivating Quality and Loyal ViewersLoyal Viewers
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% watched Past 4 weeks
Phoenix Chinese and InfoNews are the most popular overseas regional
channels
Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231); Channels watched in Past 4 weeks
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News Programme CompetitivenessViewers who select the channel with favorite News TV programmes ,
divided by the channel penetration rate in Phoenix homes
Programme competitiveness%(Top channels)
68.2 68.0
42.739.6
14.2
6.7 6.5 6.4 6.0
PhoenixChinese
CCTV-1General
CCTV-13News
PhoenixInfoNews
CCTV-4 ShanghaiDragon TV
HunanSatellite
CCTV-2 BeijingSatellite
Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q1-Q2, 2014
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Must-watched channels when there is breaking/important/hot
news
5.35.76.06.4
12.8
39.542.0
69.370.9
PhoenixChinese
CCTV-1General
PhoenixInfoNews
CCTV-13News
CCTV-4 CCTV-2 ShanghaiDragon TV
HunanSatellite
BeijingSatellite
Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q1-Q2, 2014
Base: respondents who are able to receive the channels
% agree
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Profile %
Phoenix InfoNews viewers are well-educated
84% Phoenix InfoNews viewers receive professional or above education
2.1% 0.9%
33.3%
15.0%
28.5%
25.0%
36.1%
59.1%
All 15+ in 36 cities Phoenix InfoNews viewers
University+
Occupational/Technical School/College
High school
Primary or below
Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)
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Profile %Monthly household income
Phoenix InfoNews viewers are more affluent62% Phoenix InfoNews viewers with monthly household income RMB10,000 or
above
2.9%4.4%5.8%
2.3%
8.8%
4.6%4.9%
8.9%
6.8%
18.2%
16.1%
24.9%
29.5%
17.4%
32.6%
1.4%1.8%
8.5%
All 15+ in 36 cities Phoenix InfoNews viewers
RMB 15,000+
RMB 10,000-14,999
RMB 8,000-9,999
RMB 7,000-7,999
RMB 6,000-6,999
RMB 5,000-5,999
RMB 4,000-4,999
RMB 3,000-3,999
Below RMB 2,999
Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681) Remarks - “Refuse to answer” respondents are excluded.
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Profile %
Phoenix InfoNews viewers hold higher positions
65% Phoenix InfoNews viewers with managerial grade or above occupation
11.3%5.6%
6.6%
5.1%
7.8%
4.3%
31.9%
19.5%
38.3%
13.8%21.9%
25.0%
5.3%3.6%
All 15+ in 36 cities Phoenix InfoNews viewers
Civil Servant
Professionals
Company managers
Company staff
Business owners
Worker
Others
Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)Remarks - “Refuse to answer” respondents are excluded.
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Phoenix InfoNews viewers owned more hi-tech consumer durables
Profile %
13.4
30.2
57.6
70.8
56.2
75.7
35.9
59.2
76.9
80.3
81.1
90.1
Video camera
Tablet computer
Digital camera
Desktop computer
Laptop computer
Smartphone
Phoenix InfoNews viewers
All 15+ in 36 cities
Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231)Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)
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Phoenix InfoNews viewers are more financially aware Profile %
36.0
24.6
62.4
52.4
Have investments*
Intended to invest in next 12months**
Phoenix InfoNews viewers
All 15+ in 36 cities
Source: CTR-CNRS Nov 2013 - Apr 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,732,350/40,231); Past 4 weeks Phoenix InfoNews viewers (8,643,836/2,681)
*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.
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Phoenix InfoNews has a higher proportion of
Business Decision Makers and Affluent consumers
4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei% profile –
BDM & Affluent
100
149
Ipsos AffluentSurvey respondents
Phoenix InfoNewsviewers
Index vs. Ipsos Affluent Survey
26.3%
17.6%
Source: Ipsos Affluent Survey Asia Pacific 2013 (Q1 - 4 2013); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000/ 3,362);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (379,379/329)
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Phoenix InfoNews viewers are high flying consumers
4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei
# I
nte
rnati
on
al Flig
hts
(past
12
mon
ths)
No. of Int’l Flights in past 12 months
2.3%
10.2%
30.6%
67.2%
3.0%
15.5%
37.2%
77.6%
12+
6+
3+
1+
Phoenix InfoNews viewers
Ipsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2013 (Q1 - 4 2013); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000/ 3,362);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (379,379/329)
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Phoenix InfoNews viewers are more financially aware
4 Markets: Hong Kong / Singapore / Kuala Lumpur /TaipeiO
wn
ers
hip
of
Fin
an
cia
l P
rod
ucts
Ownership of Financial Products
11.4%
23.7%
22.5%
28.8%
25.4%
49.7%
51.2%
74.1%
11.3%
23.7%
28.6%
29.8%
35.6%
57.8%
59.6%
73.0%
Offshore accounts forinvestment purposes
Unit Trust Fund/ Mutual fund
Other properties you own orinvest in
Foreign currencies as aninvestment
Privilege / priority BankingAccount
Stocks/Securities/ Bonds
Private property you areliving in
Life insurance
Phoenix InfoNews viewers
Ipsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2013 (Q1 - 4 2013); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000/ 3,362);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (379,379/329)
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Phoenix InfoNews viewers love luxury products
4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei
21.2%
19.5%
30.4%
22.9%
25.3%
33.7%
Own Quality/ Designerclothes/ Leather goods
(US$1000+per item)
Own Luxury watch(US$2,000+ per item)
Own Luxury watch(US$1,000+ per item)
Phoenix InfoNews viewersIpsos Affluent Survey respondents
Source: Ipsos Affluent Survey Asia Pacific 2013 (Q1 - 4 2013); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000/ 3,362);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (379,379/329)
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Thank You