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Ανάπτυξη Νέου ΠροϊόντοςΜέρος ΙΙΙ
The Global Innovation
Δέσποινα Καραγιάννη2014-2015
MBA Τμήμα Διοίκησης Επιχειρήσεων
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13CAGR = Compound Annual Growth Rate= (Ending value/beginning value)(1/#of years) -1
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Seven critical success factors
• Successful businesses focus• Leveraging core competencies • Target attractive markets• The right organizational structure, design and
teams• Top management support• The resources must be in place• Stage-Gate system
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The Stage-Gate System Breaks the Product Development Into a Series of Manageable Stages with Increasing Resource
Commitments
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Stage-Gate Consists of a Set of Information-Gathering Stages Followed by Go/Kill Decision Gates
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The Five-Stage in the Typical Idea-to-Launch Stage-Gate System. From Discovery (Ideation) Trough to Launch
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Each Stage is Preceded by a Gate-the Decision Points or Go/Kill Points in the System
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Gates have a common Format-Inputs, Criteria, and Outputs
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The Five-Stage idea-to-launch Stage-Gate System is for Major and More Complex PD Projects