2002WTO Porter(1980)

KaplanNorton(1996)(BSC)Balanced scorecard, BSC

BSC BSC KPIKSF

BSC

(Case Study)BSC

Yin (1994)

Q1

Q18INBOURD

Q2BSCKSF

Q2(1/2)ABKSFCBSCKSFDBSCKFS

Q2(2/2)GBSC HBSCKSF

Q3BSCKSF

Q3(1/2) KSF

Q3(2/2) BSCBSCKSFKSF

BSC(KSF)

BSC(BSC)

7~8

BSC(KSF) (KSF)BSC(KSF) (KSF)

BSC(KSF)KSF(KSF)(KSF)

2003 1991