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2009 2014
Media launch
Take the time to get maximum impact
Company founded
Certification & Partners
Live trial & testing
Build payment team & board
2013
Publicity & coverage
Zwipe launch results 1st week after launch 1108 articles 4187 tweets 46,900 YouTube views Press Interviews including BBC CNN Financial Times The Nilson Report Press Association and more besides…..
Cartes 2014: Maintaining momentum A"endance at Cartes 2014 achieved the following benefits for Zwipe:
1. Interviews with 5 industry media including:
-‐ Cards & Payments World -‐ Contactless Intelligence -‐ Payments Cards & Mobile -‐ Smart Card News -‐ Smart Insights -‐ The Paypers
2. Interviews were given added significance from the support of a senior representaLve of MasterCard who took part in them.
3. Exposure at the event generated more than 50 credible leads with potenLal partners and global financial insLtuLons
4. Zwipe card featured on the cover of the Cartes Show Daily Newsle"er highlighLng interest around biometric technology.