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THE SOUND OF MOUNTAINS LOOKBOOK AW 2011/12

Z E M Lookbook AW 11/12

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Z E M. Lookbook of the Autumn/Winter 2011/12 THE SOUND OF MOUNTAINS collection. Available in stores from October 2011. Shot by Marco van Rijt, Models: Eli & Boaz, Hair and Make-up by Iris Houben, Graphic Design by Marciano Lansu.

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Page 1: Z E M Lookbook AW 11/12

THE SOUND OF MOUNTAINS

LOOKBOOK AW 2011/12

Page 2: Z E M Lookbook AW 11/12

The winter accompanied by cold and cowboys was the setting for this collection. Cowboys in this cold environment are instantly vulnera-ble. Not the tough young men who concur over land and animal but men who plough for hours or days through snow, looking for ‘something’, an adventure maybe...

Colours are soft. Z E M prefers off-colours or in between colours, for example when sha-dow is cascading on a white wall. The parts covered by shadow are much darker and dee-per. Different shades of white, grey and black appear. When a wall is layered with sunshine, a play of colours caused by over- and underex-posing will appear. Those shades are the soft tones which resemble winter; cold, snow, rain, a frosty breeze and bright sunlight.

Light ultra white corduroy resembles powde-ry snow. Used on the shoulder area of the ski jacket it refers to snow which is fallen on the shoulders. Other fabrics used were materials nature provides, such as light cotton, rough cotton (jeans), wool and leather.

The outfits are completed with accessoires such as; a leather duffle bag, leather belts, hand knitted scarves and mittens.

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CAPE ice blue, jeans 100% cottonLEGGING sunrise pink, 98% cotton/2% elastanHAND KNITTED SCARF ultra grey, 100% wool

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SHIRT CUT sunrise pink, 100% cotton blen/ultra red, cotton blendTROUSERS CUT ice blue, jeans 100% cotton

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SHIRT COWBOY misty grey, cotton blendJOGGING sunrise pink, 96% cotton/4% elastan

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COLBERT SNOW ultra white, rib corduroy, 100% cotton SHIRT BASIC ultra red, cotton blendTROUSERS BASIC blue, jeans 100% cotton

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T-SHIRT CUT ultra grey, 100% cotton JOGGING sunrise pink, 96% cotton/4% elastanDUFFLE BAG pig skin

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JEANS JACK blue, jeans 100% cotton TROUSERS CUT ice blue, jeans 100% cotton

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COLBERT CUT midnight black, 100% wool SHIRT CUT sunrise pink, 100% cotton/ultra red, cotton blendTROUSERS CUT sundown blue, stretch cottonLEATHER BELT COW black

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COAT midnight black, 100% wool

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WWW.ZEM-MEN.COM

PHOTOGRAPHY: MARCO VAN RIJTHAIR & MAKE-UP: IRIS HOUBEN

MODELS: ELI & BOAZGRAPHIC DESIGN: MARCIANO LANSU