Yung-Chih

Survey

「 the most popular flavors and kinds of various series of products of Taiwan Morinaga Co., Ltd. among the elementary sc

hool students 」

▲ The children enjoy tasting the sweets ▲ The children are filling in the questionnaire

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1. Which one of the products of TAIWAN MORINAGA CO., LTD. is most purchased by you?

2. What is your favorite flavor as milk caramel?

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3. What is your favorite flavor as soft candy?

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4. For you, which one of the designing series is the most desirable?

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The consumer behavior and the motives of customers of the welfare store of Taiwan Morin

aga Co., Ltd.

▲Team member Chih-Hung is interviewing the customers wit

h serious attitude

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▲ The customers shop eagerly in the welfare store of Morinaga Co.

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1. How do you know there is products of TAIWAN MORINAGA CO., LTD. In this store?

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2. Your reasons for purchasing at this store? （ multiple choice ）

3. Which items did you purchase? （ multiple choice ）

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4. Which is your favorite one among all the products of Taiwan Morinaga?

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5. For whom did you buy the products? （ multiple choice ）

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elementary school students take field trip to Taiwan Morinaga Co., Ltd.

▲The study team is interviewing the middle grade students.

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The sales status of selling products of Taiwan Morinaga Co., Ltd in the convenience stores n

earby the Wenhua Elementary School

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The distribution chart of stores selling products of Taiwan Morinaga Co., Ltd

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The result of surveys

 Milk caramel candy (original) and Hi-Chew soft candy (flavor of strawberry, grape) are sold at all these six spots above-mentioned; Hi-Chew soft candy (flavor of orange, Granny Smith) and Frameset chocolate balls are sold at four spots of the six; the rest are sold at three or less of three spots. In terms of the items of candy, Seven Star supermarket has as much as 26 items on the shelf.

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