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XYZ Pvt. Ltd.XYZ Pvt. Ltd.Manufacturing ConcernManufacturing Concern

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Welcome to PresentationWelcome to Presentation

To,To,Members of Board of DirectorsMembers of Board of Directors

Other Officials of XYZ concernOther Officials of XYZ concern

From:From:Marketing Manager Marketing Manager Muhammad Yousaf Muhammad Yousaf

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Presentation PlanPresentation Plan

Motive of PresentationMotive of PresentationFinancial DataFinancial DataOutcome of discussion with customers and competitorsOutcome of discussion with customers and competitors

Deficiencies on our partDeficiencies on our part

RecommendationsRecommendationsFinancial repercussions of new strategyFinancial repercussions of new strategyQuestion & Answer Question & Answer ConclusionConclusion

SummarySummary

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Motive of PresentationMotive of Presentation

I welcome all the members of Board of I welcome all the members of Board of Directors and other officials of XYZ Ltd. inDirectors and other officials of XYZ Ltd. inthis presentationthis presentation . We all are here for a reason.. We all are here for a reason.And the reason is the decreasing effect of And the reason is the decreasing effect of advertisement and sales promotion measures onadvertisement and sales promotion measures onthe Sales. After analyzing the previous threethe Sales. After analyzing the previous threeyears financial data, we have found that theyears financial data, we have found that thehuge amounts spent on advertisements andhuge amounts spent on advertisements andsales promotion are showing unsatisfactorysales promotion are showing unsatisfactoryresults as far as the increase in sales volume isresults as far as the increase in sales volume isconcerned..concerned..

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Financial DataFinancial Data Previous3years financialdataPrevious3years financialdata

Year/Particulars Advertisementand promotion

Sales/ Revenue% change in sales

2006 50,000,000 200,000,000 75%

2007 52,000,000 218,000,000 65%

2008 56,000,000 205,0000,000 62%

2009(Current) 58,000,000 200,000,000 60%

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People familiar with the productPeople familiar with the product

XYZ Competitors

Big Cities 135000 178000

Small Cities 70000 125000

Villages 12000 45000

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Deficiencies in our partDeficiencies in our part

The advertisement is not eye catchingThe advertisement is not eye catching

Selectivity of the mediumSelectivity of the medium

High Cost of National AdvertisingHigh Cost of National Advertising

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RecommendationsRecommendations

TelevisionTelevisionInternetInternetRadioRadioSocial networksSocial networksBillboardsBillboardsWebsites, etcWebsites, etc

News ChannelsNews ChannelsYellow PagesYellow Pages

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Financial repercussions of new StrategyFinancial repercussions of new Strategy

Total Expected cost Reach in audience

Newspapers (National) 40000- 75000 Medium

Television 65000- 100000 Large

Internet (SocialNetworking)

5000-15000 Unlimited

Telemarketing 45000-75000 Limited

Radio 25000- 85000 Large

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Question & Answer Question & Answer

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ConclusionConclusion

So, we will introduce the most reliable and efficientSo, we will introduce the most reliable and efficientsources of advertising which are cost effective andsources of advertising which are cost effective andhave far more reach. I suggest opting for Internethave far more reach. I suggest opting for Internet

and Television option which have far more reachand Television option which have far more reachthan other mediums and also cost effective. Thesethan other mediums and also cost effective. Theseoptions will cover unlimited and large number of options will cover unlimited and large number of audience and far more impact on the viewer.audience and far more impact on the viewer.

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