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SUBMISSION EUROPEAN RESPONSIBLE CARE AWARD 2012

“Your Safety Counts”

Pfizer Little Island Engaging Colleagues

Achieving Excellence In Health & Safety

Environmental / Health & Safety Management:

Health & Safety

Excellence

June 2012

P F I Z E R A P I P L A N T L I T T L E I S L A N D L I T T L E I S L A N D C O . C O R K

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TABLE OF CONTENTS

INTRODUCTION 3

SHORT DESCRIPTION OF COMPANY/SITE ACTIVITY 4

EXECUTIVE SUMMARY 5

SECTION 1: SETTING THE SCENE FOR “YOUR SAFETY COUNTS” 8

1.1 BRINGING TO LIFE A ROBUST HEALTH & SAFETY PROGRAMME 8

1.2 THE CHALLENGE – KEY OBJECTIVES: 9

1.3 “YOUR SAFETY COUNTS” – CREATING A UNIQUE BRAND 9

SECTION 2: STRATEGY DEVELOPMENT – “YOUR SAFETY COUNTS” 10

2.1 HEALTH & SAFETY COMMUNICATIONS STRATEGY 10

2.2 “YOUR SAFETY COUNTS” – CORE ELEMENTS 12

2.2.1 BBS 12 2.2.2 THE 9 COMMITMENTS TO SAFETY 13 2.2.3 OPERATIONAL EXCELLENCE – X-MATRIX 14 2.2.4 EHS COMMUNICATIONS & MARKETING 15

SECTION 3: “YOUR SAFETY COUNTS IN ACTION” 18

3.1 BBS – CELEBRATING ITS 1ST

BIRTHDAY 18 3.2 9 COMMITMENTS TO SAFETY – “MY SAFETY COUNTS DVD” 20 3.3 HOSHIN “X-MATRIX” – PROJECTS & PROGRESS 21 3.4 EHS COMMUNICATIONS AND AWARENESS (KEY EXAMPLES) 22

SECTION 4: QUALITATIVE AND QUANTITIAVE RESULTS 23

4.1 A TRANSFERRABLE AND SUSTAINABLE CAMPAIGN 23

4.2 RESULTS – SUMMARY OF KEY RESULTS UNDER “YOUR SAFETY COUNTS” 23 4.2.1 TIR – TOTAL INCIDENT RATE 23 4.2.2 BBS – STEPS IN THE RIGHT DIRECTION 24 4.2.3 MISSION AWARD – LITTLE ISLAND X-MATRIX APPROACH & RESULTS 25

SECTION 5: “YOUR SAFETY COUNTS - A CONTINUOUS AND VISIBLE PROCESS” 26

5.1 WHY “YOUR SAFETY COUNTS” WORKS NOW – AND WILL CONTINUE TO WORK 26

APPENDIX

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INTRODUCTION

PROJECT TITLE

This entry is submitted by the Pfizer Little Island facility and provides innovative examples of

Responsible Care in action in the areas of “leading edge approaches to achieving Health & Safety

excellence”. Specifically this project embodies our commitment to creating a safer site, a more engaged

workforce and ultimately creating a positive culture with respect to Health and Safety in the workplace.

The title of the project is “Your Safety Counts” and covers activity on this campaign to date in 2012.

“Your Safety Counts” engages colleagues across all levels of the organization and is collaborative and

innovative in its approach. Its much more than a communications campaign – it is a tangible programme

for action and improvements onsite.

SITE DETAILS

Company Name: Pfizer Ireland Pharmaceuticals – Little Island

Number of Site Employees: 140

Address: Little Island Active Pharmaceutical Ingredient Plant Little Island Co. Cork Contact Name & Title: Shane Horgan Health & Safety Team Lead Telephone: 021 – 4523667 Email: Shane Horgan shane.m.horgan@pfizer.com

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SHORT DESCRIPTION OF COMPANY/SITE ACTIVITY

Pfizer Little Island site started production as Plaistow Ltd. in 1978. Acquired by Warner Lambert in 1997,

the site engaged in an expansion programme as part of the wider Lipitor manufacturing expansion

programme. In 2000 Warner Lambert merged with Pfizer and all intermediates and final API for Lipitor

are now supplied from this site.

With Lipitor coming off patent the site has developed a competitiveness strategy in order to compete

with the generic market. Safety is a key pillar of this strategy, along with Quality, Cost and Supply. In

2011 the total number of colleagues onsite was 140 with an average age profile of 42. The average

service profile is 13 years with 73% of the site having a 3rd Level Education.

The site is situated on 19 acres and contains the following manufacturing areas:

OP 1: High Volume, general purpose organic synthesis facility

OP 2: Dedicated API Drying and Milling facility.

OP 3: High containment manufacturing facility. (Pfizer’s only OEB 5 facility) The site has special expertise in Large Volume APIs, OEB 5 Containment and Small Volume Potent API’s.

Pfizer Little Island is committed to an ongoing improvements programme at the site and the continuous

improvement principles of the Responsible Care initiative.

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EXECUTIVE SUMMARY

Pfizer Little Island has developed a comprehensive and collaborative Health and Safety Program in the

form of “Your Safety Counts”. It is more than a communications programme, it is a tangible and

measurable campaign that has delivered significant results year on year onsite. “Your Safety Counts”

embodies the sites commitment to becoming an Injury and Incident free environment through the

creation of an interdependent health and safety culture.

“Your Safety Counts” engages colleagues from all levels of the organization and is a great source of

information, knowledge sharing, motivation and above all a platform to recognise the health and safety

results achieved and vision for the future.

“Your Safety Counts” places colleagues at the core of all activity and is collaborative and innovative in its

approach. By placing colleagues at the epicenter of the campaign there is a true sense of ownership,

accountability and ultimately achievement. It’s for colleagues – By Colleagues.

The overarching goal of the strategy is to become an Incident and injury free site. Central to the

development, execution and success of the Health and Safety Strategy are a number of key pillars. They

are built on a very strong foundation of the robust systems onsite namely; Accident & incident

reporting, Risk Assessments, Hazaop, Permit to Work, Emergency Response and Occupational Health.

The collective force of the initiatives above ensures continuous improvement with respect to Health and

Safety across the sites. “Your Safety Counts” is a replicable and transferable strategy. Some of the key

principles of the strategy have already been shared with the wider Pfizer Ireland and Global Networks.

“Your Safety Counts” is an award winning campaign marked by the “Safety & Sustainability Star” award

in early 2012. This recognition has instilled a further sense of pride and achievement in all stakeholders

involved and serves as a motivating factor for future progress.

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A manifestation of “Your Safety Counts” was the creation of Health & Safety DVD produced by the Little

Island site in 2011 centred on the 9 Commitments To Safety. Supported by Seamus Fives (Site Lead),

international colleagues Kirsten Lund Jurgensen (VP of the Primary Care and Oncology Operating Unit)

and Anthony Madaluna (President of Pfizer Global Supply, PGS) the DVD highlighted the importance of

Personal Responsibility both in the workplace and at home.

BBS or Behavioral Based Safety Programme is an observation-based process to encourage people to

think about safety when performing a task, and apply any learning’s. BBS is a step along the way

towards an injury free workplace. It examines at-risk behaviours which are responsible for 96% of all

injuries. To date 357 BBS observations have been completed onsite.

Operational Excellence is about ensuring a holistic and structured approach to the selection of priority

projects for safety onsite. The Hoshin X-matrix was identified as the most suitable tool to fulfill this

function. The X-matrix starts with the safety vision, determining:

1. STRATEGY - what areas the site will focus on 2. PROJECTS - what key projects will be required to be implemented 3. SYSTEM METRICS - the key metrics to indicate if projects are working and finally 4. RESULTS - The key target results that will indicate if strategies are delivered or not

The fourth and final pillar is an effective communications and awareness programme that utilizes

tactical, viral and guerrilla marketing to support the various programmes onsite. In addition to work-

related topics a firm focus is placed on Health, Safety and Wellbeing in the home .

Significant progress has been made to date in terms of reduction in the sites TIR rate, reduction in

incidents onsite and a move towards an incident and injury free environment. Key results achieved

include:

Significant TIR reduction from 2006-2010 (63%)

57 colleagues certified in BBS

156 colleagues trained in BBS

357 BBS observations completed

1071 positive engagements with safety onsite

“My Safety Counts” DVD distributed to 200+ colleagues, homes and stakeholders

Health & Safety Week - engaging colleagues, suppliers and internal/ external stakeholders

“Your Safety Counts” is a demonstration of our ongoing commitment to Health and Safety. It illustrates

the business value of responsible care, along with robust initiatives for achieving health and Safety

Excellence in the workplace.

“Your Safety Counts” is a replicable and transferrable strategy. Colleague engagement is an integral

part. By focusing on the work environment through BBS, Operational Excellence and the 9 Commitments

to Safety colleagues have a shared responsibility for Health and Safety onsite. This is supported by an

extensive EHS communications and awareness programme that reinforces the importance of a safe

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working environment while simultaneously encouraging safety at home. The inclusion of the home

aspect ensures family and friends become a key driver for influencing change.

Pfizer Little Island is striving to become incident and injury free site and is truly on a journey to a safer

site.

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SECTION 1: SETTING THE SCENE FOR “YOUR SAFETY COUNTS”

1.1 BRINGING TO LIFE A ROBUST HEALTH & SAFETY PROGRAMME

Pfizer Little Island has developed a comprehensive and collaborative Health and Safety Program in the

form of “Your Safety Counts”. It is more than a communications programme, it is a tangible and

measurable campaign that has delivered significant results year on year onsite. “Your Safety Counts”

embodies the sites commitment to becoming an Injury and Incident free environment through the

creation of an interdependent health and safety culture.

“Your Safety Counts” is the brainchild of the Health & Safety team and Safety Reps on-site. In late 2010,

early 2011 the Safety team set about formalizing their strategy onsite and looking at innovative and

engaging ways of communicating the progress made in Health & Safety onsite.

“Your Safety Counts” is anchored on four key areas: BBS – Behavioural Based Safety, 9 Commitments to

Safety, Operational Excellence and EHS Communications and Awareness. Colleagues are central to the

development and execution of all aspects, which is represented through the visual below.

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1.2 THE CHALLENGE – KEY OBJECTIVES:

Prior to the roll out of “Your Safety Counts” the team invested time in defining exactly what was

expected of the campaign. The challenge for the Health & Safety team and safety reps was to develop a

creative, tangible and above all sustainable campaign that:

Would help reduce the TIR onsite

Would help to achieve Health and Safety targets set within the Global Network

Would actively engage colleagues across all areas of the organization

Would improve colleagues relationship with safety onsite

Would foster an interdependent culture onsite

Would improve the competitive positioning of the site within the Irish and Global Network

Ultimately would help realize the sites vision of becoming an Incident and Injury free site

1.3 “YOUR SAFETY COUNTS” – CREATING A UNIQUE BRAND

“Your Safety Counts” is the umbrella under which all Health and Safety Programmes operate onsite.

Central to the development of any marketing and communications strategy is a strong brand. “Your

Safety Counts” has succeeded in creating something unique, recognizable, and above all creating a

campaign that influences real change.

Colleagues are the foundation of the campaign, as illustrated in the previous graphic, and the featuring

of “Your” in the brand is further testament to this. It highlights accountability, responsibility and the

importance of the individual. “Counts” is about making it matter; it’s about colleague’s understanding

that they are important, valuable and above all that their interests are at the heart of all activity.

The logo is a visual representation of the sites commitment, “to establish a strong EHS programme that

puts the health, safety and wellbeing of colleagues as the focal point”. For consistency, the logo appears

on all Health and Safety related material and communications across the site.

Localization is essential. This logo was designed and developed for the Pfizer Little Island site specifically,

adding to the authenticity of the strategy.

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SECTION 2: STRATEGY DEVELOPMENT – “YOUR SAFETY COUNTS”

2.1 HEALTH & SAFETY COMMUNICATIONS STRATEGY

“Your Safety Counts” is a comprehensive strategy and a real departure from historic campaigns run

onsite in the past. The Health and Safety team recognized the importance of achieving targets and

objectives as set out in section 1.2. Campaign objectives were clearly defined and formed the

foundation of the marketing activity, work-streams and ethos upon which “Your Safety Counts” was

built.

The Health & Safety team embraced the opportunity to get insight and support from a range of internal

and external stakeholders. From the outset it was agreed that communications would be tailored to

enable effective communication and collaboration throughout the journey.

Industry and International best practice was a source of inspiration and knowledge in activating

programmes in the early stages of “Your Safety Counts”. Insight provided from colleagues in Pfizer

Grangecastle, Newbridge, Loughbeg API, Shanbally Bio Plant and Puurs was all carefully reviewed, and

where appropriate, localized for the Little Island site.

From the outset four key pillars have formed “Your Safety Counts”:

They are built on a very strong foundation of the robust systems onsite namely; Accident & incident

reporting, Risk Assessments, Hazaop, Permit to Work, Emergency Response and Occupational Health.

Section 2.2 examines each pillar in greater detail giving you a deeper understanding of the work-stream

and highlighting examples of activation and implementation onsite.

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2.2 “YOUR SAFETY COUNTS” – CORE ELEMENTS

Four core elements combine to deliver this strategy.

2.2.1 BBS

BBS or Behavioral Based Safety Programme is an observation-

based process to encourage people to think about safety when

performing a task, and apply any learning’s.

BBS is a step along the way towards an injury free workplace. It

examines at-risk behaviours which are responsible for 96% of all

injuries. To date 357 BBS observations have been completed

onsite.

BBS is based on the principles of behavioural psychology, also

known as behaviour modification. It is a technique for modifying

behaviour of workers to make them work safely. It uses behaviours

as a performance measure, removes barriers and motivates safe

behaviour.

BBS is a voluntary programme facilitated through consent based

observations. It forces the “observer” and “observee” to actively

think about safety and the task in hand.

The site adopted the S.T.E.P.S approach for the BBS programme,

Stop

o Think

Evaluate

Proceed

o Safely

Pfizer Little Island have set clear goals for the execution and

future of the BBS programme onsite, namely:

• Get all colleagues onsite trained up on BBS • Ensure each department onsite achieve the required

number of observations • Ensure observations are reviewed and all trends are

communicated to the site in a timely manner • Consideration for accreditation through from RoSPA

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2.2.2 The 9 Commitments To Safety

The 9 Commitments To Safety are fundamental to “Your Safety

Counts”. They focus on the importance of the individual and the

personal responsibility each colleague has onsite with respect to

Health & Safety.

It’s about working safe, to return home safe every day to family,

friends and loved ones. It’s a belief that “All Injuries & Incidents

are preventable”.

Ongoing marketing of the 9 Commitments to safety is two-fold.

Tactical marketing techniques are adopted in the form of side wide

posters supported by strategic positioned “jacksmails” in the male

and female bathrooms onsite.

On a monthly basis, each poster site is updated with a new

commitment, which has been designed specifically for the Little

Island site. The graphics utilized are cartoon based, light-hearted,

eye-catching but above all feature hard hitting safety messages to

colleagues.

In 2011, the Safety Team and Safety Reps commissioned the

production of a 12 minute DVD entitled “My Safety Counts”. Shot

onsite, it featured six colleagues representing Labs, Admin,

Warehouse, Production and EHS Operations.

Each colleague spoke about personal responsibility, the actions

they take to ensure they work safe each day and most poignantly

they shared the motivating factors for working safe each day.

Family being a key driver in most cases.

A key message, reinforced in unison by kids of colleagues, was

“Your Safety Counts To Us”. It serves as a reminder to anyone

viewing the DVD that Safety is an integral part of day to day life

both in the workplace and at home.

The “My Safety Counts” production is unique to the Pfizer Little

Island site, but the impact of the message has been acknowledged

internationally by Kirsten Lund Jurgensen (Senior VP of Oncology

Operating Unit) and Anthony Madaluna (President of Pfizer Global

Supply, PGS)

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2.2.3 Operational Excellence – X-Matrix

Operational Excellence is about ensuring a holistic and structured

approach to the selection of priority projects for safety onsite. Safety

is a key pillar of the Little Island Site Strategy. With that in mind, the

Hoshin X Matirx was adopted enabling the site to select, monitor

and measure key projects onsite from a Health & Safety perspective.

The Hoshin X-matrix was identified as the most suitable tool to fulfill

this function and has seen the progression of a number of key

projects in 2011. The X-matrix starts with the safety vision,

determining:

1. STRATEGY - what areas the site will focus on 2. PROJECTS - what key projects will be required to be

implemented 3. SYSTEM METRICS - the key metrics to indicate if projects are

working and finally 4. RESULTS - The key target results that will indicate if strategies

are delivered or not

The main benefit of “Safety X-Matrix” platform is that it provides

confidence that the correct projects are being focused on to deliver

each element of the site strategy. Inherent in the X-Matrix is the

Little Island Safety Vision outlining “We will deliver Safety Excellence

at Little Island by ensuring everyone works together to achieve and

injury free site and maintain strong regulatory compliance”

Visibility, accountability and tracking are critical. To that end a

number of boards have been set up to assist with tracking, progress

and communication of achievements/milestones. For consistency

and clarity the X-Matrix Board, Project Tracking Board and Site

Metrics board are all positioned in the same room onsite.

1. X-Matrix Board:

The X-Matrix Board is a comprehensive display board

identifying the vision, strategies, projects, metrics and

results. Numerical values or strengths are placed against the

links/relationships between each resulting in the

identification of priority projects.

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2. Project Tracking Board:

Project Sponsors onsite attend a fortnightly meeting at the

board to track projects against milestone place, to discuss

and agree specific project actions and review and discuss

actions from the previous meeting. Attendance sheets are

posted to the board and are available for all colleagues to

view.

3. Site Metrics Board:

The Site Metrics Board was borne through the need to

clearly track the key metrics so the site performance could

be reviewed, measured and assessed by the wider

management group.

This section serves to give you a deeper understanding of the

purpose and role the X-Matrix plays onsite. Individual projects,

progress and results of same are explored in Section 3 of this

submission where the role and value becomes even more apparent.

2.2.4 EHS Communications & Marketing

The fourth and final pillar is an effective communications and

awareness programme. “Your Safety Counts” marries best practice

EHS and marketing principles to deliver a sustainable and effective

Health and Safety Programme onsite.

Tactical, Guerrilla and Viral marketing methods are all deployed

onsite to deliver “Your Safety Counts”. It goes beyond compliance,

something that is reinforced by the supporting communication and

EHS awareness campaigns. In addition to work-related topics a firm

focus is placed on Health, Safety and Wellbeing in the home.

For the purpose of this submission we are concentrating on three

Communications and awareness campaigns run onsite over the past

year. Each with their own objectives, messaging and outcome.

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1. Safety Road Show – Health & Safety Week

The EHS awareness team put together an extensive week-long

activation plan to promote four topics/themes onsite. Topics were

selected based on data relating to near miss reporting.

PPE

Nitrogen

Chemical Exposure and Leaks

Ergonomics

Four individual stands were designed and displayed in high traffic

areas of the site. Safety reps took responsibility for each and

allocated 1 hour per day to man the stand. Demonstrations,

discussions and videos ensured that colleagues who engaged were

fully informed.

In addition, a series of competitions and quizzes ran throughout the

week serving as a motivating and rewarding take-out for each

colleague.

External stakeholders and safety experts were invited onsite to

provide information sessions ranging from “Fire Safety At Home” to

“Safety @ Home – Parenting”. A valuable addition included

demonstrations on how to carry out chest compressions.

Data collated by the safety rep group in advance showed a need to

incorporate “Safe Use Of Fork trucks” and “Chemical Awareness”

strands. Guerilla marketing techniques were adopted with two real-

life scenarios set up using dummies, props and site materials. They

proved to be highly effective and significantly increased the

“talkability-factor” of the week.

2. Safety Step

The Safety Step concept is one that has been adapted from the

highly successful “Speaker Corner” in operation in Pfizer Puurs. In its

simplest form it is a discussion based platform or safety forum.

It is a vehicle to discuss incidents and near misses to highlight where

opportunities exist for prevention, improvement or simply to raise

awareness. It demonstrates leadership commitment onsite and is a

very quick, flexible and impactful communications tool.

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In effect, the “Safety Step” is discussed at a leadership level drafted

up and distributed to the entire site within that working day. It

specifies what happened and what items/areas to be mindful of.

Leaders are more visible in their areas, have increased competencies

in communicating safety messages and overall the Safety Step

ensures heightened awareness site wide.

3. Injury Free “Ball Box”

The canteen area is the single highest traffic area onsite. As a result

it was chosen as the location for the Injury Free “Ball Box” which is a

visual representation of the daily progress onsite. For every Injury

Free Day a coloured ball is placed in the Perspex funnel to mark the

achievement.

However, when an injury (including a 1st Aid), happens onsite all of

the balls are removed and the process starts again. Over the past

few months this has proven to be an effective method of reinforcing

the goal to become and Incident and Injury free site.

As outlined in the 9 Commitments to Safety, It’s the sites belief that

“All Injuries & Incidents are preventable”.

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SECTION 3: “YOUR SAFETY COUNTS IN ACTION”

3.1 BBS – CELEBRATING ITS 1ST BIRTHDAY

In early 2012, the Safety Team and Safety Reps developed a concept to celebrate the milestones and

achievements of the BBS programme to date. This was brought to life in the form of a Birthday

celebration onsite. Key goals and objectives were defined in the form of;

Raise the profile of the BBS programme onsite

Encourage the 25% of colleagues outside the programme to engage and sign-up

Use event as mechanic to encourage certified colleagues to increase activity

Promote the completion of scheduled observations

Given the potential scale and return of the Birthday event the Safety team completed a communications

and event audit in advance. This highlighted the platforms available and the optimum way to

communicate to all colleagues site-wide. It was agreed that the following marketing plan would be

adopted.

Pre-Event Event Post-Event

Canteen Screens Graphic

“Jacksmails” – Birthday Themed

Leadership Commitment through the use of BBS logo on all internal mails

Viral – safety reps engaged to seed message

Engaged colleagues close to certification to encourage completion of observations

Inclusion on weekly comms to all colleagues

Safety team developed content to be displayed on A0 boards to highlight key messages and milestones

Guerrilla – Set up overnight, engaging night shift first (85% of shift engaged on the night)

5 colourful display boards (results, trends, case studies)

Canteen transformed & decorated

Canteen Screen graphic updated

Reception screen updated with BBS highlights, TIR and Birthday messaging “Happy Birthday BBS”

Competition mechanic to win safety related prizes for the home

220 BBS cupcakes distributed to colleagues

Sign-up station set up to register interest to get involved

Certification/Award process

Key note speaker Tony Nation onsite to deliver talks on benefits of BBS

BBS promoted as an international language that can be used across a range of industries

Branded balloons (giant foil BBS balloons)

Birthday card distributed to all colleagues onsite as reminder of key BBS achievements

Call to action – “Sign Up Today”

Thank You email to all colleagues who attended and engaged with BBS event

Competition winners drawn and presented with prizes

Training arranged for all new colleagues signed up for BBS

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3.2 9 COMMITMENTS TO SAFETY – “MY SAFETY COUNTS DVD”

“Your Safety Counts” engages colleagues from all levels of the organization and is a great source of

information, knowledge sharing, motivation and above all a platform to recognise the health and safety

results achieved and vision for the future.

“Your Safety Counts” places colleagues at the core of all activity and is collaborative and innovative in its

approach. By placing colleagues at the epicenter of the campaign there is a true sense of ownership,

accountability and ultimately achievement. It’s for colleagues – By Colleagues. The DVD commissioned

and produced onsite is a prime example. Below are some examples of the actions colleagues take to

ensure they work safely to return home safe every day.

Finola Allen (QA)

“Outside of work I suppose my family

depend on me, I mean my parents they

depend on me more, and I need to stay

safe and healthy so that as they grow

older that they can call on me whenever

they need me”

Chris Reidy (Warehouse)

“I wear my PPE every day. I also make

sure to use my manual handling aids

when needed and I always use correct

precautions when lifting, not to be

stooping or over reaching”

Anna Mc Carthy (Labs)

“I need to be aware of my colleagues around

me. My actions impact them too”………”If I

was to have an accident then the person

working on the bench next to me could be

injured”

Tony Varian (Production)

“….. The main thing really is that people

can become complacent, and

complacency can kill.”

“If you follow your standard operating

procedures you will remain safe”

Mary Crockett (Supervisor, Labs)

“The safety motto for me here in the

labs is clean as you go. Good

housekeeping really is the cornerstone

on which good safety is built”

“I really enjoy my free time, spending

time with my family and friends is

extremely important to me”

Michael Falvey (EHS Operations)

“(recounting story)….…..I reckon if people

came in that gate every morning with that

kind of attitude everybody will go out the

gate because they are looking after

themselves and they are looking after the

person next to them and they are all doing

the same down along the line. We’ll all come

in the gate safe – and all go back out the gate

safe”

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3.3 HOSHIN “X-MATRIX” – PROJECTS & PROGRESS

The main benefit of “Safety X-Matrix” platform is that it provides confidence that the correct projects

are being focused on to deliver each element of the site strategy. The projects identified and delivering

safety results in 2011 include, but are not limited to the following:

Project Description

Safety Leadership Knowledge & Coaching

Working on developing leader visibility across the site and demonstrated leadership commitment.

SIMS

SIMS or Safety Incident Management System is a mechanic for near miss and incident reporting. The site is currently working on a SIMS system that is easier to use, provides useable trendable data and facilitates closure of investigations within specified timeframes. Inherent in this is a visible management board to track progress.

EHS Awareness Consistent and relevant messaging is the cornerstone of any good safety strategy. The Safety team is working on creative and novel ways to increase awareness, engagement and foster an interdependent culture onsite.

Life Safety – Asphyxiant Working on improving the sites score to ensure best achievable compliance to RP-203

Process Safety Leaks Working on data generation from SIMS trending, BBS observations and predicting potential injuries from incidents to put plans in place to eliminate leaks of flammables/corrosives

Permit Improvement Output from permit Kaizen to improve the permit forms, training and approach to work permitting

Ergonomics Examining manual handling process maps of activities onsite to determine areas for priority risk assessment of individual tasks

Vent Header Basis of Safety Managing timelines and commitments from corporate EHS action

BBS Observations As referenced earlier in the submission maintaining a sustainable level of BBS activity site wide and at all levels of the organization is key

% LEL Project tracking commitment milestones on EHS corporate audit action

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Elimination of Methanol for Mill cleaning

Exploring alternative means of scheduled cleaning of mill. Potential to remove/reduce use of methanol and or frequency of methanol cleaning in order to eliminate colleague exposure and potential leaks

3.4 EHS COMMUNICATIONS AND AWARENESS (KEY EXAMPLES) Consistent and relevant messaging is the cornerstone of any good safety strategy. The Safety team is

working on creative and novel ways to increase awareness, engagement and foster an interdependent

culture onsite. EHS communications and awareness is a priority safety project under the safety X-Matrix

referenced in section 3.3.

Outline below are some visuals and examples of recent campaigns rolled out onsite. It is important to

note that most if not all of the communications campaigns are developed, designed and distributed by

colleagues’ onsite further adding to the localization and authenticity of “Your Safety Counts”.

The site ran a competition for kids of colleagues, so that

they too could play an important role in “Your Safety

Counts”. Their task was to come up with names for our

two safety characters onsite used in cardboard cut-outs,

posters & wider site safety comms.

The judges reviewed all entries and the winning entry

received a prize from the safety team.

And the winner is…………………… “SAFE SALLY” “WRECKLESS RICHARD”

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SECTION 4: QUALITATIVE AND QUANTITIAVE RESULTS

4.1 A TRANSFERRABLE AND SUSTAINABLE CAMPAIGN The impact of the actions undertaken within “Your Safety Counts” has contributed to a reduction in the

TIR rate, a heightened awareness of health and safety related issues and above all a more engaged

workforce. The principles, programmes, projects delivered through “Your Safety Counts” are replicable

and transferrable.

To date it has received recognition from international colleagues, awarded a Safety & Sustainability Star

and has been shared within the Irish and Global Pfizer Network.

“Your Safety Counts” goes beyond compliance which is evident in the results achieved to date, the

improvements onsite and the number of people that have been engaged internally and externally. It is

supported at all times by the robust systems onsite in the form of Accident & incident reporting, Risk

Assessments, Hazaop, Permit to Work, Emergency Response and Occupational Health.

4.2 RESULTS – SUMMARY OF KEY RESULTS UNDER “YOUR SAFETY COUNTS” Success can be measured in a number of ways. Pfizer Little Island prides itself on the measurement and

tracking tools ingrained in “Your Safety Counts”. Significant progress has been made to date onsite. The

results achieved to date have been extremely impressive and a new challenge lies ahead in sustaining

and building on the below. For the purpose of this submission a firm focus has been placed on TIR, BBS

and the Hoshin X-Matrix for Operational Excellence.

4.2.1 TIR – TOTAL INCIDENT RATE

“Your Safety Counts” and in particular the BBS programme have directly contributed to the reduction in

the Total Incident Rate or TIR for the site. A corporate target was put in place to reduce TIR by 40% from

2006-2010. In reality, Pfizer Little Island surpassed the corporate target set within that timeframe. The

sites TIR is currently 0.0.

“Global EHS would like to thank everyone who contributed to the 2011 Safety & Sustainability Award

program. The competition was significant; in total there were 163 entries, each one of which outlined

significant achievements and innovation being made by our colleagues in reducing the impact of Pfizer

operations and significantly improving our Environmental, Health and Safety performance.”

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4.2.2 BBS – STEPS IN THE RIGHT DIRECTION

Safety in Little Island is not just the health and safety team, evidence of same can be clearly

demonstrated in the BBS programme onsite. The introduction of BBS – Behvaioural Based Safety in 2010

played a key role in achieving a more engaged workforce with respect to Health and Safety Onsite. The

Safety rep group are proactive in their efforts with a significant proportion of the site H&S qualified.

Results achieved thus far include: 65% of the site directly involved in the programme 160 people participating in the sites proactive behavioural training and observation program 357 BBS observations completed to date 156 trained in BBS (others in-training) 57 certified in BBS 1071 safety conversations or engagements to date 3½ time as many good behaviours observed that at-risk behaviours All areas and levels of the organisation engaged in BBS

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BBS is a tangible programme achieving real change onsite. For example key findings within observations

have led to improvements in procedures/tasks making them inherently safer for colleagues onsite. Case

studies or “BBS Success Bulletins” can be found in the appendices relating to four areas.

“The Sludge Judge”, Heavy Metal Test in QC Lab, Rimmed Pallet (for the transportation of Just Rite

Solvent Kettles) and “Transportation of recyclable glassware from the QC lab”.

4.2.3 MISSION AWARD – LITTLE ISLAND X-MATRIX APPROACH & RESULTS

Pfizer Little Island pioneered the implementation of the Hoshin X-Matrix Operational Excellence

approach. In 2012, the site was recognized with the top Pfizer Global Supply “Mission Award” not only

for the use and implementation but also for the results achieved. The improvement of safety

performance onsite was the key contributing factor in achieving such a prestigious award.

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SECTION 5: “YOUR SAFETY COUNTS” - A CONTINUOUS AND VISIBLE STRATEGY

5.1 WHY “YOUR SAFETY COUNTS” WORKS NOW – AND WILL CONTINUE TO WORK

“Your Safety Counts” is a robust Safety Strategy that has delivered significant results for the Little Island

site. It has provided the side with a vision and a mechanism to affect real change in the area of Health

and Safety. “Your Safety Counts” actively engages colleagues and improves their relationship with

safety onsite.

The marketing techniques of tactical, viral and guerrilla are all deployed to support the communications

aspect of “Your Safety Counts” delivering maximum exposure and return. By adopting best practice

marketing and communications techniques messages cut-through.

“Your Safety Counts” is a demonstration of our ongoing commitment to Health and Safety. It illustrates

the business value of responsible care, along with robust initiatives for achieving health and Safety

Excellence in the workplace.

“Your Safety Counts” is a replicable and transferrable strategy. Colleague engagement is key. By

focusing on the work environment through BBS, Operational Excellence and the 9 Commitments to

Safety colleagues have a shared responsibility for Health and Safety onsite.

This is supported by an extensive EHS communications and awareness programme that reinforces the

importance of a safe working environment while simultaneously encouraging safety at home. The

inclusion of the home aspect ensures family and friends become a key driver for influencing change. A

quote from the DVD produced reflects this:

“Work is an important part of all our lives but it’s not the only part. Our life outside of work is also

very important and we all need to work safely to return home safely every day.”

Mission Award for LI X-Matrix

Pictured left: Chairman and CEO of Pfizer, Ian

Read along with Anthony Madaluna, President

of Pfizer Global Supply, on hand to congratulate

the Pfizer Little Island Team

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Pfizer Little Island is striving to become incident and injury free site and is truly on a journey to a safer

site.

APPENDIX

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