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Your role in supporting and influencing corporate strategy
13 May 2008 Presented by John DiNatale
Demystifying strategy - what is it anyway?
A strategy is simply a long term plan of action designed to achieve a particular goal, most often "winning".
Strategy is differentiated from tactics by its nature of being extensively premeditated
The word strategy derives from the Greek word stratēgos, which referred to a 'military commander'.
Strategic Management
Organisational Objectives
Policies and Plans
Resources
Define
Implement
Evaluate
ScienceArt
Levels of Strategic Planning
Corporate Strategy
IT
Plan
Production
Plan
Sales & Mktg
Plan
HR
Plan
Distribution
Plan
Operations
Plan
Strategy Development Methodologies
Porter’s 5 Forces Model
A framework for business strategy development developed by Michael Porter at Harvard Business School in 1979
The model includes three ‘horizontal’ forces – threat of substitute products, threat of established rivals, threat of new entrants and two ‘vertical’ forces – the bargaining power of suppliers and customers
Sun Tzu – The Art of War (for EAs)
A Chinese military book written during the 6th Century BC
Composed of 13 chapters, each of which is devoted to one aspect of warfare
Considered the definitive work on military strategies and tactics of its time
The modern EA?
Strategic Planning
Careful planning based on sound information contributes to faster and better decisions
A strategic plan should be brief and easily understood – simplicity is the key
Waging War
Stay focused on strategic objectives
Balance resources, risks and rewards
The Offensive Strategy
The focus is on knowledge
Patience, positioning and timing
Always have an edge
Maintain some “opportunistic flexibility”
Reward, replenish and invest in support structure
Tactics
Have a well organised implementation plan
Be prepared to learn from mistakes
Maintain the highest ethics
Energy
Momentum and timely action
Leverage complementary skill sets
Know the characteristics of your team
Maneuvering
Disciplined organisation
Relationship management
Organisational management
Study, observe, compare and apply
The value of timing should never be underestimated
The use of spies
Secure the best information possible for every situation
Study the past, analyse the present to create an edge for the future
Overview
Today’s EA:
is a crucial team member
not only supports strategy, but contributes to its development and ongoing refinement
is a key focal point for organisational knowledge
plays an important role in optimising the use of organisational resources
